Furakoko Co., Ltd.
In 2023, the peak of the Hina doll sales season, the face of the Hina dolls will change according to the social conditions! This year’s Hina doll selection trend shifts to “kindness” and “comfort”
~The 2023 Hina doll sales season has entered the second half. Changes in customer needs deciphered from 1,677 customer data in the first half (November and December 2022)-
Furakoko Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Hidehiro Hara), which manufactures and retails Hina dolls and May dolls under the original brand, received orders in the first half of the 2023 Hina doll sales season (November and December 2022). After analyzing 1,677 customer data, we confirmed that there was an unusual change in the facial preferences of Hina dolls. And from this analysis result, it was found that the keywords for selecting Hina dolls this year have shifted to “kindness” and “comfort”, reflecting the current social conditions.
Gentle “Rei Rei” with a warmth that envelops you
Furakoko Hina doll site: https://www.furacoco.co.jp/hina/
About analyzing customer data
Fura Here, when the first half of the 2023 Hina doll sales season (November/December 2022) is over, we will formulate product planning and sales promotion policies for the second half (January/February 2023). Second, we analyzed the sales data of 1,677 orders received during the first two months of the game to decipher changes in customer needs.
21 types of face list: https://www.furacoco.co.jp/hina/facelist/ The reason why Furakoko gives Hina dolls a unique character is that when purchasing Hina dolls, there are so many customers who choose Hina dolls based on the wishes of parents who want their children to grow up like this. It’s for
And at Furakoko, 21 types of Hina doll faces have unique
characteristics so that when customers purchase Hina dolls, they choose Hina dolls based on their parents’ wishes.
Every year at Furakoko, we receive many happy voices from customers who have purchased hina dolls (2022 results: 356), but even after last year’s Hinamatsuri, we received such happy voices from customers. (excerpt).
“Furakoko-san’s Hina dolls have been on my mind since before my daughter was born. There were so many cute faces that I was at a loss, but I decided on “Uta Uta”, which is perfect for my daughter’s name, “to be a gentle and kind child”.
After decorating the doll, my daughter was staring at the hina matsuri with a niconico and a gentle smile every day. When I let him hold it, he touches it with care and looks very happy. I’m really glad that I was able to meet a hina doll that makes my daughter and the whole family feel kind and warm. 』
“Honohono” that gives you peace of mind
“Honohono” room: https://www.furacoco.co.jp/hina/facelist/honohono.html 《Analysis of customer data》
Based on various customer data, Furakoko analyzes the face types of hina dolls that customers prefer, and uses the analysis results for product planning and sales promotion. By analyzing the data of 1,677 customers who purchased Hina dolls during the first half of the two months (November and December 2022), we have been able to determine which Hina dolls customers prefer. I confirmed that there was a big change in the face of
・Survey period: November 1st to December 31st, 2022
・Survey method: Customer data that purchased Hina dolls
・Survey target: 1,677 cases
《How to analyze customer data》
Here, 21 types of faces are classified into 8 personalities, and the data of customers who purchased hina dolls corresponding to each personality type is aggregated and the face type of the hina dolls that customers prefer is analyzed.
《Customer Data Aggregation Results》
At the end of the first half of the Hina doll sales season
(November/December 2022), the best 3 face types (personality classification) of Hina dolls purchased by customers are as follows. 1st place: <