InsightTech Co., Ltd. Insight Tech, a dissatisfaction purchase center, publishes a report summarizing dissatisfaction trends related to “convenience store payment”

InsightTech Co., Ltd.
Insight Tech, a dissatisfaction purchase center, publishes a report summarizing dissatisfaction trends related to “convenience store payment”
Needs to be unraveled from dissatisfaction trends revealed by “Discontent Finder”

Insight Tech Co., Ltd. (Shinjuku-ku, Tokyo, Representative: Tomohiro Ito, hereinafter referred to as Insight Tech) analyzed and considered dissatisfaction regarding convenience store payments received at the “Discontent Purchase Center” operated by the company using the “Discontent Finder.” Published the report.
About 9,500 complaints about “convenience store payments” were submitted to the Complaint Purchase Center in one year.
In this report, we compared dissatisfaction at each convenience store based on dissatisfaction items that we set independently based on the keywords with the highest frequency of appearance. While referring to the original text, we have sorted out the characteristics of dissatisfaction that consumers have about convenience store payments. We hope that you will find it useful in understanding the concerns of convenience store payments in your daily life.
Insight Tech Co., Ltd. will contribute to the realization of a rich life and strong business at the same time by listening to the complaints of consumers in order to realize the vision of “creating a world where voices can be heard”.
▼ Click here to download the report (free download)
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What is the Dissatisfaction Purchase Center? ( The Dissatisfaction Purchase Center (patented) “purchases your dissatisfaction in order to improve the products and services of companies and society. With the concept of “delivering to society”, the service started on March 18, 2015. We collect complaints from consumers through web services and smartphone apps, and currently have a cumulative total of over 35 million complaints from over 720,000 members.
■ What is the dissatisfaction finder? ( “Complaint Finder” is a completely new data that can search and extract data that matches the theme or issue each time from the complaints big data sent to the complaints purchase center, and realizes multifaceted analysis at high speed. It is an AI-based SaaS. Using the cutting-edge natural language processing technology of text analysis AI “ITAS” and our own framework, we will identify the real problems and opportunities of consumers from dissatisfied big data. No knowledge of data analysis or complicated operations are required. You can also register a “dictionary” according to themes and issues, and you can immediately obtain analysis results using this, increasing the accuracy and speed of your work at the same time.
■Survey overview
Analysis target period
Investigation agency (investigator)
Voluntary investigation
Survey target
Those who have posted complaints including the following words among the members of the “Discontent Purchase Center”
“Wide area convenience store chain name” x “payment” “settlement” “credit” “credit card” “card” “pay” “pay” “money”
Number of valid responses
Population 1.: 17,036 cases (number of dissatisfactions including survey words posted from January 1, 2021 to December 31, 2021) Population 2.: 9,468 cases (number of dissatisfactions including survey words posted from 2022/1/1 to 2022/12/31)
Survey method
We extracted dissatisfactions (free answers) that included survey words posted on the “Discontent Purchase Center” and analyzed them using the “Dissatisfaction Finder.”
table of contents
1. Purpose of this report
2. Environment Surrounding Convenience Stores
3. What is the trend keyword for dissatisfaction with convenience store payments?
4. Topics by dissatisfaction item
5. Summary of Topics by Dissatisfaction Item
6. Guidance on utilization of dissatisfaction data
Investigation result
The keyword that newly entered the TOP 10 in the appearance keyword ranking was “commission”. Also, among the keywords that increased the ranking by 10 points or more, the most notable ones were “my number card” and “usable shops”, excluding the store name.
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Targeting Population 2., we compared the number of posts by
dissatisfaction item and the percentage of “impact on use/purchase”. “Cashless payment,” “cash register,” and “points” ranked high in the number of posts. The percentage of “impact on use/purchase” exceeded the overall average for “cashless payment”, “points”, “clerk” and “charging”.
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Details for each complaint can be found within the report. Please download it and make use of it.
■Company Profile
Trade name: Insight Tech Co., Ltd. ( Established: June 19, 2012
Location: Shinjuku Island Tower, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1333
Business description:
Marketing research and report writing
Contract data analysis using artificial intelligence such as natural language processing and machine learning
Corporate promotion and branding support
Operation of dissatisfaction purchase center

Details about this release:


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