Intimate Merger Co., Ltd.
Intimate Merger accredited as a “Quality Certification Business” by JICDAQ, an organization that certifies the quality of digital advertising
– Acquired certification in two areas: “brand safety” and “invalid traffic countermeasures” –
Intimate Merger Co., Ltd. (head office: Minato-ku, Tokyo, President: Ryoji Yanashima, hereinafter referred to as our company), a data platform company that provides Japan’s largest public DMP, is a general incorporated association Digital Advertising Quality Certification Organization (JICDAQ ), we are pleased to announce that we have acquired certification as an “advertising intermediary” in two areas: “brand safety” and “invalid traffic countermeasures”. [Image
JICDAQ is a public interest incorporated association, the Japan Advertisers Association, as a mechanism to certify the quality of digital advertising with the hope that digital advertising will be beneficial to consumers, companies, and society, and to aim for the sound development of the digital advertising market. , Japan Advertising Agencies Association, and Japan Interactive Advertising Association, established in March 2021 by three advertising-related organizations. We have established certification standards for business processes related to “exclusion of invalid traffic, including ad fraud” and “securing brand safety associated with the quality of advertising destinations” for digital advertising-related businesses. This time, as a company that handles advertisements, we not only provide fair transactions and safe and secure advertisements from the point of view of advertisers and users, but also receive JICDAQ certification so that our clients can make requests with peace of mind. obtained the certification.
We will continue to work on the sound development of Internet advertising while paying attention to consumer privacy.
■ About Intimate Merger (https://corp.intimatemerger.com/)
A data marketing company that has the mission of “improving efficiency using data in various areas of the world” and owns the data
utilization platform “IM-DMP”, which has the No. 1 (*1) share of the domestic DMP market introduction. We provide the data utilization platform “IM-DMP”, which combines approximately 470 million audience data (*2) and advanced analysis technology, and provide construction support and consulting services related to data utilization. In addition, as an initiative to protect privacy, we support the “Management Declaration for Appropriate Use of Personal Data” advocated by the Japan Business Federation. In the future, we will develop business in the X-Tech area such as Sales Tech, Fin Tech, and Privacy Tech, aiming to be a “data business producer group”. *1 Source: “DataSign Web Service Survey Report 2021.2”
*2 Indicates the number of unique browsers measured within a certain period of time. In many cases, cookies are used to identify browsers, and indicate the number of unique cookies measured within a certain period of time.
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Intimate Merger Co., Ltd.