From January 25th, we will operate a direct sales antenna shop “SORAKARA OTODOKE” that delivers seasonal tastes from all over the country by air.
-The first store will be opened at Tobu Department Store Ikebukuro-
January 23, 2023
JAL has partnered with Fujiland Co., Ltd., which provides a variety of facility management services, to operate the direct sales antenna shop “SORAKARA OTODOKE,” which delivers seasonal ingredients from all over the country with high-speed freshness transportation from January 25. start from day.
In JAL’s “2021-2025 JAL Group Medium-term Management Plan Rolling Plan 2022”, JAL advocates the creation of sustainable flows of people, commerce, and logistics as part of its ESG strategy. Until now, we have utilized our network of producers through each branch office and JALUX’s trading company functions to offer fresh ingredients and hidden gems from around the country, as well as products with high added value through high-speed transportation of freshness, at department stores and other events. It has been sold at retail stores and promoted as a regional revitalization initiative. (*1)
Recently, we will operate the “SORAKARA OTODOKE”, a direct sales antenna shop, in partnership with Fujiland, which provides facility management services such as food and beverage booths at events and service areas. In addition, “SORAKARA OTODOKE” will be developed not only through this partnership, but also as a direct sales brand operated by the JAL Group at event venues.
(*1) Press Release No. 22013 dated May 19, 2022 “JAL and JALUX launch a direct delivery initiative to deliver fresh ingredients from production areas nationwide to stores”
■ Features of “SORAKARA OTODOKE”
■ “SORAKARA OTODOKE” Part 1 Details
Location: Tobu Department Store Ikebukuro Plaza B2F
Period: January 25, 2023 (Tuesday) to the end of February
The first core concept is “winter sweets”. More than 40 kinds of seasonal sweets and regional delicacies unique to winter gather from 12 prefectures nationwide, from Hokkaido to Kyushu and Okinawa. Starting in mid-February, the core concept will be “National Nabe no Jin,” and we plan to sell seasonal seafood and vegetables from all over Japan that will add color to the nabe, perfect for the cold season.
Details for March and beyond will be announced on JAL’s official Twitter account “JAL’S NOW” as soon as they are confirmed.
Reference URL: https://twitter.com/JALs_now?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor In the future, in addition to local products that take advantage of high-speed freshness transportation, as a JAL-produced select shop, we plan to offer JAL original goods as a product lineup, such as products made using scrap aircraft parts.
JAL will continue to deliver the passion of producers to customers through the sale of local products.
Details about this release: