KOKUA Co., Ltd. Released the beta version of the new disaster prevention service “pasobo” that allows you to find the disaster prevention set you need in one minute

KOKUA Co., Ltd.
Released beta version of new disaster prevention service “pasobo” that allows you to find the disaster prevention set you need in one minute In order to realize optimal disaster prevention for each individual, we have implemented a project to improve services to ensure that no one is left behind.

January 17, 2023 (Tuesday)-KOKUA Co., Ltd. (Location: Shibuya-ku, Tokyo / Representative: Yusaku Izumi, Yuji Hikita), which sells the disaster prevention catalog gift “LIFEGIFT” that protects life, is one minute for the disaster prevention goods you need. We will release the beta version of the personalized disaster prevention service “pasobo” found on January 17th. The official service release is scheduled for March 11, and until then, we will hold hearing events with general users and experts, and gather opinions using official LINE, etc. “No one will be left behind.” We will implement the disaster prevention project.
Implementation period: Tuesday, January 17, 2023 to Saturday, March 11, 2023 URL: https://pasobo.jp/
Contents: With the release of the beta version of the personalized disaster prevention service “pasobo”, we are soliciting various opinions from general users and experts through hearing events and official LINE. Precisely because disaster prevention measures differ from person to person, we aim to realize disaster prevention measures that leave no one behind by incorporating diverse perspectives. [Image 1

Personalized disaster prevention service “pasobo”
PASOBO answers approximately 15 questions on its dedicated website (web version only), including family composition, residential location, building earthquake resistance standards and number of floors, and values ​​that users emphasize during a disaster. It analyzes the disaster risk in the household environment and the location risk as seen from the nationwide hazard map, and individually diagnoses and presents the necessary disaster prevention goods to the user.
(* In the beta version, some diagnostic results and purchase functions are restricted.)
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According to the “Awareness Survey on Disaster Prevention” conducted by SECOM Co., Ltd. in August 2022, it is clear that about 50% of the respondents have not taken any measures. Reasons for this include “I don’t know what specific measures to take” and “It’s troublesome to prepare for the measures.”
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The disaster prevention goods currently on the market are designed to comprehensively deal with disasters by aggregating the experiences of disaster victims as the greatest common divisor. . After the Great East Japan Earthquake, parents who raised infants struggled to secure “snacks” and “powder milk”, and among the elderly, there was a shortage of “chairs” to take care of their bodies. In order to eliminate gaps in disaster prevention measures, we consider the user’s age, gender, area of ​​residence, family structure, lifestyle, values, allergies and disabilities, etc. We will contribute to the realization of “effective disaster prevention measures”.
About the “Disaster Prevention Leaving No One Behind” Project [Image 4

From the release of the beta version on January 17th to March 11th, we will solicit opinions from many general users and experts to improve the service. carry out.
There is no one-size-fits-all solution for disaster preparedness, as each person has a different approach to disaster preparedness. That’s why we collect the opinions of many people and aim to realize the best disaster prevention measures for each individual.
[Implementation overview]
Implementation period: Tuesday, January 17, 2023 to Saturday, March 11, 2023 URL: https://pasobo.jp/
Official LINE:
Contents: With the release of the beta version of the personalized disaster prevention service “pasobo”, we are soliciting various opinions from general users and experts through hearing events and official LINE. Please check the above URL or official LINE for future schedules.
Company Profile
We, KOKUA, are a disaster prevention venture that aims to create a society where people can work on nature and disaster prevention. It is composed of members who met in the disaster area of ​​the Great East Japan Earthquake and have continued to support the disaster area all over the country since then. Currently, in order to provide the opportunity for disaster prevention without burden, we are developing the “Disaster prevention catalog gift ‘LIFEGIFT’ (life gift)” that combines disaster prevention and gifts.
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Yusaku Izumi, the president and representative director, was born in Kobe City and was affected by the disaster in his childhood. The Great East Japan Earthquake occurred in the year I entered university, and I have experienced volunteer activities in various disaster areas, including the Great East Japan Earthquake, for nearly 10 years from my student days to the present.
As I continued my activities in the area, I heard from many people who were affected by the disaster, “I never thought I would be affected by the disaster.” independent.
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In July 2020, crowdfunding was carried out for the commercialization of LIFEGIFT, and the goal of 1.5 million yen was achieved in just 24 hours. At the end of the project, about 280 people and 3.6 million yen were raised. In September 2020, established KOKUA Co., Ltd. with friends who met volunteers in the areas affected by the Great East Japan Earthquake. In order to reduce the number of people suffering from disasters, we are currently developing our business mainly on LIFEGIFT business, aiming for “a society where people can naturally work on disaster prevention”. So far, we have participated in the “World Disaster Prevention Forum” held in Sendai, participated in “Disaster Prevention” sponsored by Yahoo Japan Corporation, and published in the Cabinet Secretariat “National Resilience: Private Efforts Case Studies”. carry out activities.
[Contact]
KOKUA Co., Ltd. Public Relations: Kazuya Nakayama
Company HP: https://kokua-social.jp
Email address: nakayama@kokua-social.jp
Phone: 050-5375-5922 (Please call here as we are working from home.) note: https://note.com/lifegift_kokua/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000024.000062683.html

MAIL:cr@prtimes.co.jp

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