Kose Cosmeport Co., Ltd. -Care for swells at night for easy-to-manage straight hair the next morning-Renewal of the Jureme Relax series

Kose Cosmeport Co., Ltd.
-Care for swells at night for easy-to-manage straight hair the next morning- Revamped Jureme Relax series

Kose Cosmeport Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takao Kobayashi) has renewed the “Relax” series of the comprehensive hair care brand “Jureme”, and leads to a straight finish that is easy to handle the next morning with swell care at night. , The new “Jureme Relax” (8 items, 12 varieties, no print price) will be shipped on March 1, 2023 and will be sold at drugstores and mass retailers nationwide.
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In recent years, beauty at night, which nurtures beauty while sleeping, is attracting attention. In hair care, more and more consumers are using their sleep time to take care of their hair, such as using shampoos and conditioners that reduce the burden on their hair while sleeping, and wearing silk caps while sleeping.
The revamped “Relax” series focuses on the cause of “swelling of hair” among the worries faced by consumers, and has a lineup of in-bath care and out-bath care based on the idea of ​​night beauty. Formulated with naturally-derived amino acid derivatives *1 as a “permeation hair damage repair”. By adopting a “swell control prescription” that contains moisture balance care ingredients *2 and straight coat ingredients *3, it makes wavy hair straight and easy to handle. In addition, Izayoi rose extract and ceramide *4 GL (moisturizing) are blended, and “moisturizing repair” gives moisture to the ends of the hair. In addition, by coating the hair with hydrolyzed silk Lipidure TM * 5, it exhibits a “silk cap effect” that protects the hair from dryness and friction while sleeping. It also features a “color care formula” that maintains the beauty of colored hair and an aromatic jasmine scent that leads to a good night’s sleep.
*1 Sodium lysine dilauroyl glutamate *2 Theanine GL (moisturizer) *3 Polyquaternium-7 (hair coat) *4 Excludes shampoo. “Overnight Care Milk” contains ceramide capsule GL. *5 Polyquaternium-51 (hair coat), “Lipidure” is a registered trademark in Japan and a trademark in other countries of NOF CORPORATION. GL is glycerin.
Shampoo and hair treatment are available in two types according to hair concerns. The “Straight & Rich” type, which leads to dry and dry hair with a moist, soft and straight finish all the way to the ends, contains both sunflower oil and manuka honey GL as moisturizing ingredients. “Midnight Repair Shampoo SR” uses amino acid*6 and taurine*7 cleaning ingredients. Argan oil*8 and Manuka honey GL are commonly used as moisturizing ingredients in the “Straight & Gloss” type, which leads to a straight finish with a smooth texture that is glossy all the way to the ends. “Midnight Repair Shampoo SG” uses amino acid*6 and betaine*9 cleansing ingredients.
Both types of shampoo are non-silicone, sulfate-free, olefin (C14-16) sodium sulfonate-free, mineral oil-free, and weakly acidic. Both types of hair treatments use a “heat protect” formula that makes it easier to spread hair and protects it from the heat of dryers, etc., sulfate-free olefin (C14-16) sodium sulfonate free alcohol (ethyl alcohol). Free, no mineral oil *10, weakly acidic.
*6 Cocoyl glutamic acid TEA *7 Cocoyl methyl taurine Na *8 Argania spinosa kernel oil *9 Cocamidopropyl betaine *10 Excluding “Hair Treatment SR”. “GL is glycerin.”
“Midnight Repair Hair Mask S” is a hair mask that can be used after shampooing and hair treatment to create a long-lasting straight finish and manageable hair. Contains “straight lock ingredient * 11” to smooth and straighten even unmanageable wavy hair. “Overnight Care Milk” is a non-rinse treatment that protects your hair from dryness and friction while you sleep, and evenly adjusts to the ends, just like a “silk cap to apply”. Ectoin *12 and diisostearyl malate *13 are blended as “hair double repair”.
*11 Dextrin isostearate (hair coat) *12 Penetrating hair repair ingredient *13 Cuticle repair ingredient
With this renewal of the Jureme Relax series, we aim to expand points of contact with new customers, improve satisfaction, and establish a presence in the swell and hair quality care market.
About Jureme
A hair care brand founded in 2013. It is highly popular for its unique formula that focuses on modern people’s hair problems such as damage and hair quality, its relaxing scent, its comfort and ideal finish. It is deployed in 8 countries and regions around the world (Japan, China, Hong Kong, Taiwan, Thailand, Singapore, Indonesia, Vietnam). ◇ Jureme Brand Site: https://www.je-laime.com/
About “Kose Cosmeport”
“KOSÉ Cosmeport Co., Ltd.” is a group company wholly owned by KOSÉ Co., Ltd., focusing on self-sales where customers can pick up and choose freely. It is a business entity that aims to deliver products that please customers with new challenges and free ideas without being bound by existing concepts.
Product Summary
Released on March 1, 2023 “Jureme Relax” 8 new products, 12 varieties [Product name/Features/Capacity]
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1. Jureme Relax Midnight Repair Shampoo SR (Straight & Rich) Body Shampoo that leads to hair that is worried about dryness to a straight finish with a moist and soft touch all the way to the ends. Amino acid-based*12 and taurine-based*13 cleansing ingredients are used. Non-silicone, sulfate-free, olefin (C14-16) sodium sulfonate-free, mineral oil-free, weakly acidic
480mL
2. Jureme Relax Midnight Repair Shampoo SR (Straight & Rich) Refill Shampoo that leads to hair that is worried about dryness to a straight finish with a moist and soft touch all the way to the ends. Amino acid-based*12 and taurine-based*13 cleansing ingredients are used. Non-silicone, sulfate-free, olefin (C14-16) sodium sulfonate-free, mineral oil-free, weakly acidic
340mL
3. Jureme Relax Midnight Repair Hair Treatment SR (Straight & Rich) Body A hair treatment that leads to hair that is concerned about dryness to a straight finish with a moist and soft touch all the way to the ends. Sulfate-free, olefin (C14-16) sodium sulfonate free, alcohol (ethyl alcohol) free, weakly acidic
480mL
4. Jureme Relax Midnight Repair Hair Treatment SR (Straight & Rich) Refill A hair treatment that leads to hair that is concerned about dryness to a straight finish with a moist and soft touch all the way to the ends. Sulfate-free, olefin (C14-16) sodium sulfonate free, alcohol (ethyl alcohol) free, weakly acidic
340mL
5. Jureme Relax Midnight Repair Shampoo & Hair Treatment SR Trial Set (Straight & Rich)
A one-time trial set of shampoo and hair treatment, convenient for travel and trial use.
Double laminated shampoo 10mL + hair treatment 10mL
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6. Jureme Relax Midnight Repair Shampoo SG (Straight & Gross) Body Shampoo that leads hair that lacks luster to hair with a smooth, straight finish that is glossy all the way to the ends. Amino acid-based*12 and betaine-based*14 cleansing ingredients are used. Non-silicone, sulfate-free, olefin (C14-16) sodium sulfonate-free, mineral oil-free, weakly acidic
480mL
7. Jureme Relax Midnight Repair Shampoo SG (Straight & Gloss) Refill Shampoo that leads hair that lacks luster to hair with a smooth, straight finish that is glossy all the way to the ends. Amino acid-based*12 and betaine-based*14 cleansing ingredients are used. Non-silicone, sulfate-free, olefin (C14-16) sodium sulfonate-free, mineral oil-free, weakly acidic
340mL
8. Jureme Relax Midnight Repair Hair Treatment SG (Straight & Gloss) Body A hair treatment that brings luster to the tips of your hair, giving you a smooth, straight finish. Sulfate-free, olefin (C14-16) sodium sulfonate-free, alcohol (ethyl alcohol)-free, mineral oil-free, weakly acidic
480mL
9. Jureme Relax Midnight Repair Hair Treatment SG (Straight & Gloss) Refill A hair treatment that brings luster to the tips of your hair, giving you a smooth, straight finish. Sulfate-free, olefin (C14-16) sodium sulfonate-free, alcohol (ethyl alcohol)-free, mineral oil-free, weakly acidic
340mL
10. Jureme Relax Midnight Repair Shampoo & Hair Treatment SG Trial Set (Straight & Gloss)
A one-time trial set of shampoo and hair treatment, convenient for travel and trial use.
Double laminated shampoo 10mL + hair treatment 10mL
*12 Cocoyl glutamic acid TEA *13 Cocoyl methyl taurine sodium *14 Cocamidopropyl betaine
[Image 4d64425-138-eb24d67fb92fc5d17f35-19.jpg&s3=64425-138-0f1f5400cef909471a0c4ed3a15eccc6-367x498.jpg
11. Jureme Relax Midnight Repair Hair Mask S
A hair mask that leads to long-lasting straight and manageable hair. Unruly hair that is difficult to manage is smooth. Sulfate-free, olefin (C14-16) sodium sulfonate free, mineral oil-free, weakly acidic 230g
12. Jureme Relax Overnight Care Milk
A leave-in treatment that protects your hair from dryness and friction while you sleep, just like a “silk cap to apply”.
Evenly corrects to the ends of the hair for a smooth and straight finish. Sulfate-free, olefin (C14-16) sodium sulfonate free, mineral oil free
120mL
Details about this release:
https://prtimes.jp/main/html/rd/p/000000138.000064425.html

MAIL:cr@prtimes.co.jp

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