Kyoto Yamashiro area x Tokyo Shibuya collaboration-Japanese culture x multicultural population creation project- February 4th (Sat) and 5th (Sun) “Ocha no Kyoto Grand Tea Ceremony” in Shibuya Cast

Special Wards Association Secretariat/Special Wards Council
Kyoto Yamashiro area x Tokyo Shibuya collaboration-Japanese culture x multicultural population creation project-February 4th (Sat) and 5th (Sun) “Ocha no Kyoto Grand Tea Ceremony” in Shibuya Cast
Two days to “buy,” “know,” and “experience” the Kyoto Yamashiro area in Shibuya
Kyoto Prefecture’s Yamashiro area (5 cities, 6 towns and 1 village) and Shibuya Ward, Tokyo started in April 2020. As part of the “Relationship Population Creation Project” aiming for long-term development, the “Ocha no Kyoto Grand Tea Ceremony” will be held on February 4th (Sat) and 5th (Sun), 2023 at Shibuya Cast. This event will have three plans: “buy,” “know,” and “experience,” based on the concept of “knowing Uji tea, tasting Uji tea, and experiencing Kyoto Yamashiro area.” It will be an event where you can rediscover the charm of Kyoto Yamashiro area while staying in Shibuya.
In addition, along with the holding of the “Ocha no Kyoto Grand Tea Ceremony”, “Delicious at home taught by tea masters in Kyoto Yamashiro area! -How to brew and enjoy tea-] Watch the video and answer the questionnaire. On February 4th (Sat) from 13:00 to 14:00, we will hold an “Online Grand Tea Ceremony” where you can participate from home. It is a chance to experience tea and special products of Kyoto Yamashiro area for free.
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Specialty products of the Kyoto Yamashiro area, mainly tea and tea service
Distribution of leaflets on how to make the ultimate matcha latte, how to brew delicious tea, and how to enjoy it
Tea trivia stamp rally held
Kyoto Yamashiro area tourism PR booth

“Ultimate Yamashiro tea set” gift *
Uji tea tasting (tasting)
*The “Ultimate Yamashiro Tea Set” will be given as a limited number of cups to those who purchase special products over a certain amount at the product sales booth in the venue.
Two days to “buy,” “know,” and “experience” the Kyoto Yamashiro area in Shibuya Ward
For details, visit the official website→https://yamashiro-shibuya.com/ What is Kyoto Yamashiro Area x Tokyo Shibuya Collaboration -Japanese Culture x Multicultural Relations Population Creation Project- In order to promote new collaborative exchanges between the Tokyo metropolitan area (Tokyo’s 23 wards) and each region, this project aims to bring together the “people” and “companies, etc.” This project aims to create and expand the “related population” of both regions by creating an environment that creates an environment that produces “deep exchanges” that are not temporary, triggered by the
international “multicultural” fusion.
◆Ocha no Kyoto Grand Tea Ceremony Event Details
buy
Get your hands on special products related to tea from the Kyoto Yamashiro area while staying in Tokyo Shibuya!
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・Sale of special products (partial excerpt)
Matcha chocolate sandwiches, tea dumplings, Joyo Japanese black tea, Yawameguri, Iwashimizu, high-grade Karigane Hojicha, Ujicha
Kamisencha, Soenko assortment, Gyokuro, Kasadodora, Unkai Mochi, Strawberry Ichie, Seika’s hospitality, We sell more than 50 specialty products centering on Kyoto Yamashiro area tea and tea confectionery, such as Wazukacho Blue Tea and Hojicha Karinto.
In addition, at some booths, we will carry out a plan to pick up tea bags of high-quality Uji tea.
* Special products for sale are subject to change.
know
Get to know the Kyoto Yamashiro area through tea!
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・Distribution of leaflets on how to make the ultimate matcha latte, how to brew delicious tea, and how to enjoy it
We will distribute a leaflet describing how to make the “ultimate matcha latte” developed in this project, how to brew delicious tea, and how to enjoy it.
・Tea Trivia Stamp Rally
Stamps will be placed near the specialty product sales booth along with “trivia related to tea”. If you check all the trivia and collect the stamps, you will receive a “Uji Tea Drinking Set” that you can drink on the spot.
Experience
Let’s taste and experience the tea of ​​Kyoto Yamashiro area! [Image 4

・”Ultimate Yamashiro tea set” gift
For those who purchase special products over a certain amount at the special product sales booth, we will present the “Ultimate Yamashiro Tea Set” limited to 88 cups per day.
・Taste comparison of Uji tea (tasting)
As a prize for participating in the tea miscellaneous stamp rally, we will present a “Uji tea tasting set”.
Let’s experience tea in the Kyoto Yamashiro area!
[Overview of Ocha no Kyoto Grand Tea Ceremony]
・ Name: “Ocha no Kyoto Grand Tea Ceremony” in Shibuya Cast
・ Organizer: Yamashiro area, Kyoto Prefecture (5 cities, 6 towns, 1 village) / Shibuya Ward, Tokyo
・Date and time: February 4th (Sat) and 5th (Sun), 2023, 11:00-17:00 *Held in case of rain
・Admission fee: Free
・ Event venue: Shibuya Cast Garden (1-23-21 Shibuya, Shibuya-ku, Tokyo 150-0002) ・Access: https://shibuyacast.jp/access/
-Measures to prevent new coronavirus infection-
As a measure to prevent the spread of the new coronavirus, this project will thoroughly implement wearing masks, disinfecting and ventilating the facility, and avoiding crowding in the venue. In addition, due to the influence of the new coronavirus infection, the content of the event may be changed or canceled.
◆“Questionnaire campaign to win “Kyoto Yamashiro products”” and “Online Grand Tea Ceremony” ticket application details
【overview】
1. Survey campaign to win “Kyoto Yamashiro products”
[Kyoto Yamashiro area tea master teaches delicious at home! ~How to brew and enjoy tea~] 50 people who watch the video and answer a simple questionnaire will be given a “Kyoto Yamashiro product” by lottery. 2. Online Grand Tea Party Ticket Application
[Kyoto Yamashiro area tea master teaches delicious at home! ~ How to brew and enjoy tea ~] From those who watched the video and responded to a simple questionnaire, 10 people will be selected by lottery to receive the “Ultimate Yamashiro Tea Set”, “Online Grand Tea Ceremony” Present a ticket.
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Product image of Kyoto Yamashiro
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Ultimate Yamashiro tea set image
[Target]
1. Survey campaign to win “Kyoto Yamashiro products”
・Persons living, working, or attending school in Shibuya Ward ・If you win, please post your impressions of trying the prize “Kyoto Yamashiro products” on your “Twitter” or “Instagram” with the hashtag “#Kyoto Yamashiro products”.
2. “Online Grand Tea Party” ticket application
・Persons living, working, or attending school in Shibuya Ward ・Those who can connect via Zoom and appear in the live broadcast of the online tea ceremony on Saturday, February 4th from 13:00 to 14:00. 【Application method】
1. Survey campaign to win “Kyoto Yamashiro products”
1. Watch the video on the official website [Teaching by a Kyoto Yamashiro area tea master “Delicious at home! ~How to brew and enjoy tea~”.
2. Answer a simple questionnaire from the questionnaire URL displayed after watching the video.
3. The winners will be able to post their impressions of trying out the “Kyoto Yamashiro products” on Twitter or Instagram under “#Kyoto Yamashiro products”.
Post with hashtag
2. “Online Grand Tea Party” ticket application
1. Watch the video posted on the official website [Taught by a tea master in Yamashiro, Kyoto “Delicious even at home! ~How to brew and enjoy tea~].
2. Answer a simple questionnaire from the questionnaire URL displayed after watching the video.
3. On Saturday, February 4, from 13:00 to 14:00, we will appear in the live broadcast of the online tea ceremony. Announcing the impression of “Ultimate Yamashiro tea set”.
【Application period】
Both “1. Questionnaire campaign to win “Kyoto Yamashiro products”” and “2. “Online Grand Tea Party” ticket application”
From Wednesday, January 18, 2023 to Thursday, January 26, 23:59 *For details, please check the official website. https://yamashiro-shibuya.com/ ■Kyoto Yamashiro area x Tokyo Shibuya collaboration
~Japanese culture x multicultural relationship population creation project~ “Related population” refers to people who are continuously involved in a specific area in a variety of ways. “People” and “companies” in the Yamashiro area and Shibuya Ward, Tokyo will create a non-temporary “deep exchange” through the fusion of Japan’s unique “Japanese culture” and international “multicultural”. By creating an
environment, we are creating and expanding the “related population” of both regions.
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Related Population Creation Project
* Special ward nationwide collaboration project is a special ward (Tokyo 23 wards) in various fields such as industry, tourism, culture, sports, etc. This is a project launched by the Association of Special Wards in September 2014 as an initiative to collaborate and exchange projects with each region of the country.
*This project is a part of the special ward nationwide collaboration project. *This project utilizes the government’s regional revitalization promotion subsidy.
■About cooperation promotion municipalities (operating entities) -Kyoto Yamashiro area (5 cities, 6 towns and 1 village)-
The Kyoto Yamashiro area is located in the southern part of Kyoto Prefecture, and includes Uji City, Joyo City, Yawata City, Kyotanabe City, Kizugawa City, Kumiyama Town, Ide Town, Ujitawara Town, Kasagi Town, Seika Town, Wazuka Town, and Minamiyamashiro Village. 5 cities, 6 towns and 1 village.
Uji tea is the main specialty product, and various teas such as sencha, kabusecha, gyokuro, and tencha are produced by taking advantage of the regional characteristics of the Yamashiro area. ▶ Click here for details on the Yamashiro area of ​​Kyoto Prefecture: https://yamashiro-shibuya.com/yamashiro/
-Shibuya Ward, Tokyo-
With the vision of the future as “Shibuya City, a city that transforms differences into power,” we are promoting various initiatives to realize this vision. Many people gather around Shibuya Station, which is famous for the scramble crossing and the Hachiko statue, and the Harajuku area, and it is bustling as a city that creates world-class culture.
▶Click here for details on Shibuya Ward: https://yamashiro-shibuya.com/shibuya/ [For the general public] Relevant Population Creation Project Secretariat E-mail: info@makesweb.com

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