LINE Corporation LINE Research “Baseball” and “soccer/futsal” are the top sports to watch, and “sk iing/snowboarding” and “badminton” are among the sports that people want to try in the future.

LINE Corporation
[LINE Research] “Baseball” and “soccer/futsal” are the top sports to watch, and “ski/snowboard” and “badminton” are among the sports that people want to try in the future.
LINE Research conducts research on sports

LINE Corporation operates LINE Research, a research platform dedicated to smartphones, based on the company’s largest active research panel of approximately 6.16 million people in Japan.
Here at LINE Research, we surveyed men and women across Japan about their favorite sports to watch and the sports they would like to try in the future.
*Details of the survey results can be found on LINE Research’s survey media “Research Note”:
*For the graph images in this release, please check the “Press release material download”.
■ People in their 50s and 60s tend to enjoy watching sports/competitions [Image 1

We asked about the sports/competitions that people like to watch, whether they are professionals or amateurs, not only at the venue, but also TV broadcasts and Internet broadcasts/distributions.
Overall, “baseball” and “soccer/futsal” were ranked high with a margin of more than 30% each.
“Figure skating” was ranked 3rd, and “volleyball” was ranked 4th with over 20%. “Marathon/Ekiden” was ranked 5th overall, and “Rugby” was ranked 7th. Among teenagers, “basketball” and “badminton” were higher than other age groups, and “basketball” was 4th.
“Baseball” and “soccer/futsal” ranked high among those in their teens to 50s, but the results were very close in all age groups. “Baseball” was the most popular among people in their 50s. Looking at men in their 30s and 40s, “soccer/futsal” surpassed “baseball”, albeit by a small margin, to take first place.
For those in their 60s, “baseball” ranked first, followed by “figure skating” in second place by a close margin. The proportion of women is higher than that of men, and it is especially high for women in their 50s and 60s, at 40 to 50%.
“Marathon/Ekiden” ranked 4th with a high percentage of people in their 50s and 60s.
“Rugby” was fifth in the 60s. Furthermore, among those in their 60s, although they were not ranked, “golf” and “gymnastics” were also higher than other age groups, exceeding 20%. In addition, people in their 50s and 60s tend to have a higher proportion of each item overall than other age groups, indicating that there are many sports that they want to watch.
By gender, males had a higher percentage of “baseball,” “soccer,” and “boxing/other martial arts.” On the other hand, the percentage of women who played “figure skating” and “volleyball” was high. ■ Skiing/snowboarding is the top overall sport/competition that you would like to try in the future
[Image 2

Regardless of whether or not you are currently playing sports, we asked about sports/competitions that you would like to try in the future.
Overall, 36.3% of respondents answered that they have no
sports/competitions they would like to try. Although it was less than 20% for teenagers, it was higher than 30% for those in their 20s and over.
“Skiing/snowboarding” topped the overall list of sports/competitions they would like to try, with more than 10%. Even after the second place, there was a close difference, with “Badminton”, “Tennis” and “Golf” continuing at over 10%. Looking at the results of the top four places, all of them are in the 10% range, and there is no bias toward a specific sport, and it seems that they are interested in various sports.
By age group, the proportion of “badminton,” “volleyball,” and “basketball” among teenagers was higher than other age groups. Among teenage girls, “badminton” and “volleyball” were popular, with a high proportion of over 20% each. “Volleyball” is a sport that I like to watch, but the percentage of teenage girls was high. “Basketball” was highly popular among teenage males, at just under 20%. In addition, “tennis”, “soccer/futsal” and “table tennis” are also popular among teenagers.
Among those in their 20s, the percentage of “swimming” was high and ranked 4th. “Golf” ranked first among those in their 50s and 60s, with a high proportion of 16.5% among those in their 60s. The proportion of men was higher than that of women, and the proportion was particularly high for men in their 60s, at 26.2%.
LINE Research will continue to conduct various surveys on a regular basis based on one of the largest active survey panels in Japan. [About the survey]
Smartphone web survey targeting LINE users
Survey target: Men and women aged 15 to 64 all over Japan
Implementation period: December 1, 2022 to December 3, 2022
Valid recovery number: 5,254 samples
* Weight back according to the gender and age composition ratio of the market *Numbers in tables/graphs are rounded off to the first or second decimal place, so the total may not add up to 100%, and the same percentage may appear different.
[About “LINE Research”]
“LINE Research” is a research platform for the smartphone era with the aim of maximizing business development and marketing activities in companies. Of the approximately 6.16 million active monitors, 50%* are 10 to 29 years old, making it possible to conduct surveys for students and young people with a low appearance rate. In addition, unlike conventional research panels, it is possible to contact people who have little interest in research, so it is possible to collect more general opinions. Since it is delivered by LINE push notification, it is not only easy for users to respond in real time, but it is also possible to conduct surveys effectively by designing a screen that makes it easy to respond on smartphones.
*As of October 2022
“LINE Research” official website:
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