Luup Co., Ltd. About Luup’s future efforts toward the enforcement of the revised Road Traffic Law

Luup Co., Ltd.
About Luup’s future efforts toward the enforcement of the revised Road Traffic Law
Application of new traffic rules is scheduled for Saturday, July 1, 2023
Regarding the revised Road Traffic Act, which newly establishes the vehicle classification of electric small mobility vehicles such as electric kickboards, which was enacted by the Diet on April 19, 2022 (Tuesday), the enforcement date will be July 1, 2023 (Saturday). policy has been clarified. Luup Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Daiki Okai, hereinafter “Luup”) is improving vehicles and apps to apply new traffic rules, We will further focus on raising awareness of the new rules for everyone.
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Since small electric mobility such as electric scooters is new to the world and to Japan, each country is searching for rules for safe and convenient driving as it spreads. In Japan, electric kickboards fall under the standards for motorized bicycles when combined with safety standards, so the driving rules for motorized bicycles were applied, but the rules for the new small electric mobility group that appeared on the market didn’t exist yet. In addition, since vehicles that do not meet safety standards can be easily purchased at home appliance mass retailers and EC sites, there is a problem that illegal driving by electric scooter vehicles that are not allowed to run on public roads is unending. bottom.
Since 2019, Luup has conducted demonstration experiments of electric kickboards on more than 30 private and public lands nationwide and listened to the voices of everyone in the city. After a demonstration experiment on the university campus in 2019 and a demonstration experiment on public roads as a motorized bicycle in 2020, from April 2021, we will participate in demonstration experiments by related ministries and agencies for rule development, electric kickboards. started providing sharing services.
We believe that the establishment of traffic rules exclusively for electric small mobility vehicles such as electric scooters for the first time is a step forward toward the safe spread of new mobility. We will work to further raise awareness in cooperation with industry groups and local governments so that customers can use our services in accordance with the new traffic rules.
Major changes in traffic rules
When the revised Road Traffic Law comes into effect, the handling of electric kickboards in Japan is expected to change as follows. In addition, please use according to the current rules before the enforcement. [Image 2

From Saturday, July 1, 2023, new traffic rules will apply to electric kickboards that meet the standards for specified small motorized bicycles.
Future efforts of Luup
Luup’s mission is to create an infrastructure that makes the whole city “station front”.In the future, it is expected that the driving rules for electric kickboards will be newly applied from Saturday, July 1st. Based on this, we will implement the following.
1. Awareness-raising activities to disseminate new traffic rules With the enforcement of the revised Road Traffic Law, various traffic rules will be changed, so in order not to confuse the townspeople and users, both offline and online, not to mention the traffic rules that must be complied with, We will also make efforts to publicize recommended usage. Details will be announced as soon as they are decided after consultation with the government and local governments. 2. Update of vehicles and services according to the revised Road Traffic Law The vehicles provided by “LUUP” will be renewed in accordance with the revised Road Traffic Act. In addition, the specification of the application will also be partially changed. Regarding these
developments, we will inform you about the contents of the update as it progresses toward the implementation date.
Luup aims to realize a society where people, vehicles, and cities can all coexist, and will operate the business for the safe and meaningful social implementation of electric micro-mobility.
[About Luup Co., Ltd.]
Luup Co., Ltd. will create a new short-distance transportation infrastructure that will “station front” the whole city through a sharing service for electric, small, single-seater micromobility. Currently, we are providing a high-density sharing service for electric scooters and small electric assist bicycles in Tokyo, Osaka, Kyoto, Yokohama, and Tochigi. We will reduce CO2 emissions through the spread of electric micro-mobility, introduce new electric mobility that even the elderly can ride, and create a sustainable society where everyone can move safely and conveniently.
・ Location: 16th floor of Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
・Corresponding financial institutions: Sumitomo Mitsui Banking Corporation, MUFG Bank, Mizuho Bank
・Representative: Daiki Okai
・Established: July 2018
・ URL:
・ App download URL:

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