Miele Japan Co., Ltd. Germany’s premium home appliance brand Miele has opened its fifth domestic store! Grand opening of “Miele Experience Center Hibiya” on Thursday, March 16

Miele Japan K.K.
Germany’s premium home appliance brand Miele has opened its fifth directly managed store in Japan! Grand opening of “Miele Experience Center Hibiya” on Thursday, March 16
Offering a premium experience that focuses on “food”! A first for Miele! We are developing the “Sustaina Kitchen” self-cooking experience that proposes sustainability from “food”. “Grand opening event” with Pierre Hermé Paris etc. will also be held

Miele Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Akiko Tomita) will open its fifth directly managed store in Japan, “Miele Experience Center Hibiya,” on Thursday, March 16, 2023.・Center Hibiya)” will be opened on the first floor of the Toho Hibiya Promenade Building.
At the Miele Experience Center Hibiya, in addition to the usual product information, we offer a premium experience with a focus on “food” due to the characteristics of the area where there are many gourmet restaurants. As Miele Japan’s first initiative, we will develop a self-style cooking experience “Sustaina Kitchen” that proposes sustainability from food. Enjoy cooking in the exclusive kitchen, equipped with a state-of-the-art Miele oven and dishwasher. Customers can come to the store without any preparations, so they can experience the charm of Miele products even more casually.
 In Hibiya, where genuine and essential people gather, we will deliver a premium time through “food”.

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Grand opening special site: https://life.miele.co.jp/lp/mec-hibiya/ Miele was founded in Germany in 1899 with the brand promise of “Immer Besser (Always Better)”. Believing that long-term use will lead to a reduction in the burden on the global environment, we have conducted tests equivalent to 20 years of use, and have delivered high-quality products that can be used for a long time to our customers.
At the Miele Experience Center Hibiya, dedicated staff with a wealth of knowledge will deliver the charm of a sustainable life with Miele through the “experience” that can only be done at a directly managed store.
At Miele Experience Center Hibiya, the 5th store in Japan (the 3rd in Tokyo), Miele Japan’s first initiative is the “Sustaina Kitchen” self-cooking experience that proposes sustainability from “food”. In Hibiya, where many gourmet restaurants are lined up and genuine and essential-oriented people gather, we plan to hold a premium cooking event that focuses on “food”.
To commemorate the opening, a “Grand Opening Event” will be held from Thursday, March 16 to Sunday, March 19, 2023. During the period, cooking events with sustainable food professionals and popular restaurants, demonstrations by Pierre Hermé Paris, etc. are planned. We look forward to welcoming you to the Hibiya store, where we will deliver the appeal of sustainable living made possible by Miele products.
About Miele Experience Center Hibiya
■ Reason for opening in Hibiya
Since its founding in 1899, Miele has consistently delivered high-quality, long-lasting products under the brand promise of “Immer Besser (Always Better)”. In Hibiya, where genuine and
essential-oriented people gather, we wanted to fully convey the appeal of the Miele brand and products, and to experience their capabilities. In addition, Hibiya’s climate, which fuses the past and present and continues to embody immutability, is said to have a high affinity with Miele, which has always released innovative technology that was ahead of the times while maintaining strict quality. thinking about. One of the reasons is that Hibiya now hosts many sustainable events, making it the perfect place to experience Miele products that are designed for long-term use and will be used for 20 years. am. Against this background, we have decided to open the fifth directly managed store in Japan, “Miele Experience Center Hibiya.”
■ About Sustaina Kitchen
As Miele Japan’s first initiative, we will develop the “Sustaina Kitchen” self-style cooking experience that proposes sustainability from food. Enjoy cooking in the exclusive kitchen, equipped with a state-of-the-art Miele oven and dishwasher. In the past, at directly managed stores, customers were able to experience cooking Miele products by having customers bring their own ingredients. You will be able to come to the store without any preparation. You can experience the charm of Miele products even more casually.
[3/16-3/19] Grand opening event information
To commemorate the opening, a grand opening event for general customers will be held from March 16th (Thursday) to March 19th (Sunday), 2023. In addition to holding cooking events with sustainable food professionals and popular restaurants, demonstrations by Pierre Hermé Paris are also planned.
 In addition to experiencing “living with Miele”, we will provide a premium time through “food” in Hibiya where genuine and essential people gather.
These information will be published on the special site for the grand opening on Thursday, March 2nd.
(https://life.miele.co.jp/lp/mec-hibiya/)
Miele Experience Center Hibiya Facility overview
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■ Name: Miele Experience Center Hibiya
(Miele Experience Center Hibiya)
■ Address: 〒100-0006
1-5-2 Yurakucho, Chiyoda-ku, Tokyo Toho Hibiya Promenade Building 1F ■ Business hours: 11:00-20:00
Regular holiday: None
■ Miele Japan Official Website: https://www.miele.co.jp/
■ Special site: https://life.miele.co.jp/lp/mec-hibiya/
■ Exhibited/sold products:
Built-in cooking equipment (oven, IH/electric cooking heater, etc.), built-in coffee machine, built-in dishwasher, laundry equipment (washing machine, dryer, washer/dryer),
Vacuum cleaners, genuine detergents and accessories
About Miele
Miele was founded in Germany in 1899 with the brand promise of “Immer Besser (Always Better)”. The founders are Carl Miele and Reinhard Zinkann. Since then, we have continued to develop as a family company of both families, and currently have about 20,900 group employees and sales offices in about 100 countries. Our 15 manufacturing plants, including 8 major ones in Germany, perform rigorous product testing to maintain high standards of quality for long-term use.
With a focus on built-in appliances, home appliances include cooking appliances such as ovens and steam cookers, coffee machines, dishwashers, laundry machines, and vacuum cleaners. selected in the The commercial division Miele Professional handles washing machines for medical, dental and laboratory use, as well as commercial laundry equipment, and continues to contribute to professional sites around the world.
Miele Japan K.K. was established in 1992 as Miele’s first local subsidiary in Asia. As a wholly owned subsidiary of Miele Germany, we provide stable product supply and high quality control based on our long-term vision for the next generation.
Company Profile
■ Miele Japan Corp.
■Head office location: Orix Meguro Building 4F, 1-24-12 Meguro, Meguro-ku, Tokyo 153-0063
■ Representative Director and President: Akiko Tomita
■Established: September 1992
■ URL: https://www.miele.co.jp/

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