Minority Covers the new business methods of the coming era! Social Selling.com Released Today

Covering the new business methods of the future! Social Selling.com Released Today
Japan’s largest social selling information site launched today
Minority Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Yanagisawa), which provides sales and marketing support for BtoB companies, is an information site “Social Selling” that covers the latest information on the sales method “Social Selling” that makes full use of SNS. .com” has been released. Minority Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director Daisuke Yanagisawa) has released Social Selling.com, which summarizes the latest information on the new corporate sales “Social Selling” of the coming era.
We will deliver the latest information on “social selling”, a sales method that utilizes SNS, for managers and sales representatives involved in BtoB business.
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Social selling.com Top page
[What is social selling?] ]
Social selling is a sales method that deepens trust with prospective customers through SNS and leads to the purchase of the company’s products.
In the United States, it is already a method with many practical examples, and according to a survey by LinkedIn,
Practitioners of social selling have been found to have +45% higher sales opportunities, +51% higher sales target attainment, and +78% higher sales performance than non-practitioners.
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Linkedin survey results
In addition, as a result of CEB’s survey of more than 1,000 sales people, It turns out that top sales are using SNS as an important channel to create business negotiations.
Sales themselves become influencers and build relationships of trust by communicating with prospective customers on a daily basis. This method of efficiently obtaining “opportunities for business negotiations” is expected to gain more attention in Japan in the future.
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Analysis by CEB
[Prospects for social selling in Japan]
Due to the recent outbreak of the coronavirus, the way people work has changed significantly,
For BtoB companies, the importance of online channels such as the WEB and SNS is increasing as a point of contact with prospective customers.
According to Statista’s U.S. and European survey results:
“30% of companies will sell products via social media in 2021,” 12% of companies are considering selling on social media within the next year. Sales through social media are on the rise, and the same trend is expected in Japan.
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Statista survey results
[Background for publishing Social Selling.com]
Based on the above outlook, when we also practiced social selling, In just half a year, we succeeded in achieving results exceeding 30% of the sales ratio.
Until now, 1:1 communication with prospective customers was the mainstream in corporate sales.
If you acquire social selling, you will be able to communicate on a 1:n basis. At our company, we want to dramatically improve the productivity of corporate sales by combining sales and technology.
Social Selling.com has been released.
[What you can find on Social Selling.com]
Social Selling.com thoroughly explains social selling based on considerations based on various survey results.
In addition, we interviewed people who have already practiced social selling and picked up examples in Japan.
One case:
Mr. Yasuo Fujita, Smart Counseling Office, receives more than 20 inquiries per month on Twitter
A popular account with over 120,000 followers, inside the mind of a corporate analysis hack operator
From 300 followers to 18,000, Koichi Sugimoto, “The Corporate Sales” In addition, we introduce tools that are useful when practicing social selling. For those who don’t know social selling yet and those who are just starting, We will provide information that will be helpful for those who have already started.
[About Minority Co., Ltd.]
Company name: Minority Co., Ltd.
Address: Wynn Aoyama 942, 2-2-15 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Established: February 26, 2021
Representative Director: Daisuke Yanagisawa
Details about this release:



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