MIXI Co., Ltd.
Salon Staff Direct Reservation App “minimo” 9th Anniversary Released New Contents “Personal Color Self-Diagnosis” and “Hair Color Encyclopedia”!
~ A campaign to win accommodation tickets and QUO card Pay is also carried out! ~
The salon staff direct reservation app “minimo” (hereinafter referred to as “minimo”) provided by MIXI Co., Ltd. (Shibuya-ku, Tokyo, President: Hiroki Kimura) celebrated its 9th anniversary on Friday, January 20, 2023. .
Minimo is an app that allows customers to make direct reservations 24 hours a day for individual salon staff such as beauticians,
manicurists, eye designers, and estheticians. Since the start of the service in January 2014, users have been able to support each person’s “cute, beautiful, cool” rather than “uniform cute, beautiful, cool” decided by someone. We have been striving to provide a service that is close to everyone.
With that in mind and to further improve convenience, new content “Personal Color Self-Diagnosis” and “Hair Color Picture Book” will be released today, Friday, January 20th.
“Personal Color Self-Diagnosis” is a content supervised by the Japan Personal Color Association that allows you to know the color that suits you simply by answering five questions. Diagnosis results are divided into four categories: “Yebe Spring”, “Brevet Summer”, “Yebe Autumn”, and “Brevet Winter”, and introduces recommended makeup colors and hair colors that match the results and explanations of personal colors. For hair colors in particular, you can see detailed
explanations and catalogs on the “Hair color comparison page where you can find the next one color ‘Hair color picture book'” scheduled to be released on the same day.
In addition, we will hold two campaigns commemorating the 9th anniversary to express our gratitude to everyone who has been patronizing us on a daily basis. “Your favorite gift campaign” is a campaign that anyone who has downloaded the app can apply for. From those who apply from the campaign page in the app, we will present “Your own trip that the planner thinks with you” and “Minimo Limited Package Salon Lady Shampoo & Hair Mask Set” by lottery.
In addition, in the “Tell me your “likes” campaign!”, Follow the Minimo official Twitter account, write “your favorite” about beauty, and draw a lottery from those who quote and retweet the tweet “QUO Card Pay 500 yen worth” will be presented.
“Minimo” will continue to enrich communication between salon staff and customers, aiming to be a beauty service that continues to be loved by many people.
■ “Personal color diagnosis” (https://minimodel.jp/feature/personal-color/) [Image 2
[Service provision background]
In recent years, attention has been focused on “personal colors” that maximize the charm of each person through the effects of the colors they wear. We have decided to offer this service in response to the increasing number of people who want to enjoy “hair color” that makes use of their personal color as a means of expressing their
1. Supervised by Japan Personal Color Association! A simple diagnosis that shows your personal color with all 5 questions!
Under the supervision of the Japan Personal Color Association, it is a content that allows you to know the color that suits you just by answering 5 questions. Diagnosis results are divided into four categories: “Yebe Spring”, “Brevet Summer”, “Yebe Autumn”, and “Brevet Winter”, and advice is given on recommended hair and makeup colors according to the results.
In addition, we introduce explanations about personal colors and the benefits of knowing your own color type so that even people who do not know personal colors can enjoy it.
2. Diagnosis results are linked with the “Hair Color Encyclopedia”! You can see the characteristics and catalog of hair color that suits you!
As a result of the diagnosis, you can find the “next one color” from the new minimo room content “Hair Color Encyclopedia” that will be released on the same day. You can see explanations and catalogs of recommended hair colors for each personal color.
-What is a hair color picture book-
“Hair Color Encyclopedia” is a new series of content from Minimo’s official media “minimo room”, which provides the latest beauty knowledge in an easy-to-understand manner. This is a hair color comparison page that introduces commentary on more than hundreds of hair colors along with a hair catalog. While comparing the hair colors you are interested in, you can find the one color that makes you want to try it next! ”, “I want to know hair colors that can be done without bleaching”, and “I want you to tell me what hair colors suit me”. We will continue to add new hair color introduction pages in line with trends in the beauty market.
-Advice for diagnosis-
A personal color is a color that is highly evaluated by a third party, so while incorporating the opinions of those around you, choose a color that makes your skin look beautiful and gives a good impression when you actually match the color.
(Japan Personal Color Association)
■ Campaign overview (https://minimodel.jp/campaign/2023-9th-anniversary/) -“Your favorite” gift campaign-
Implementation period: January 20, 2023 (Friday) to February 28, 2023 (Tuesday) How to apply: Apply by filling in the necessary information from the “apply button” on the in-app campaign page
Prizes: “Your own trip that the planner thinks with you” 3 groups of 6 people “Minimo Limited Package Salon Lady Shampoo & Hair Mask Set” for 100 people [Image 4
-Let’s live with what we like Campaign to tell us what you like! – Implementation period: January 20, 2023 (Friday) to February 28, 2023 (Tuesday) How to apply: Follow Minimo’s official Twitter account (@minimojp) Write “what you like” about beauty and quote the corresponding tweet and retweet Prize: “QUO Card Pay 500 Yen” for 100 people
■ About Japan Personal Color Association
The NPO Japan Personal Color Association (JPCA) is an organization founded in 2001 by volunteers of personal color analysts with the aim of “aiming for the spread and development of personal color.” The Japan Personal Color Association conducts certification exams for personal color and certifies personal color analysts.
■ About salon staff direct reservation application “minimo”
Launched in January 2014, this app allows beauty salon staff such as beauticians, manicurists, eye designers, and estheticians to directly communicate with customers while making reservations for treatments. Salon staff post their own styling photos, salon information, treatment fees, etc., and customers can search for and make
reservations for salon staff that suits their needs. As of December 2021, the cumulative number of downloads has exceeded 5 million. In addition, from May 2022, minimo’s official media “minimo room” has been opened to deliver the latest beauty knowledge in an
easy-to-understand manner. “Minimo” will continue to enrich
communication between salon staff and customers, aiming to be a beauty service that continues to be loved by many people.
minimo official website: https://minimodel.jp/
minimo Official Twitter: https://twitter.com/minimojp
minimo room: https://minimodel.jp/room/
■ App overview
App name: minimo
Compatible models: [iOS] iOS 13.0 or later [Android(TM)] Android 6.0 or later How to use Search for “Minimo” at each store
App download URL [iOS] https://itunes.apple.com/jp/app/id719858778?mt=8
【Android】https://play.google.com/store/apps/details?id=jp.mixi.minimo ■MIXI Co., Ltd.
With the purpose of “expanding rich communication and wrapping the world in happy surprises”, MIXI has released “mixi”, “Monster Strike”, “Family Album Mitene”, “TIPSTAR”, etc. We provide a communication service that you can enjoy together with your friends and family. Based on the spirit of “user surprise first” that we cherish, our mission is to create places and opportunities for “connecting hearts” that create richer, deeper and richer communication, rather than just connecting, which is our mission. By continuing to do so, we will contribute to the realization of an emotionally rich and
* The names of MIXI and minimo, their related trademarks and logos are trademarks and registered trademarks of MIXI Co., Ltd.
Details about this release: