Momentum Establishment of “Originator Profile (OP) Technology Research Association”

Establishment of “Originator Profile (OP) Technology Research Association”
Momentum Co., Ltd. (Minato-ku, Tokyo, President: Ryo Seto, hereinafter referred to as Momentum) has established the “Originator Profile (OP) Technology Research Association” together with domestic and overseas media and advertising-related companies. . In the future, we will continue to develop Originator Profile (OP) technology in cooperation with companies and organizations participating in the union. ■Outline of initiatives
OP technology is a mechanism for providing a safe Internet
environment, and aims to become a “web standard” that will be adopted by browsers and other devices. A technology that provides verifiable information such as creators of content on the Internet and publishers of digital advertisements. By making it possible to identify reliable senders, it facilitates the creation of high-quality media and content that has been authenticated by a third party. It will also help to prevent the flood of fake news and ad fraud.
Under the supervision of the Cyber ​​Civilization Research Center of Keio University, the OP Technology Research Association will work with major domestic advertising companies to formulate OP specifications and test implementations in Japan, aiming for web standardization and social implementation. I will continue. Based on the knowledge gained from domestic research, we have also made proposals to the World Wide Web Consortium (W3C), a web technology standardization body, to create a healthy Internet that people around the world can use with peace of mind. We aim to contribute to development.
■ Comments from Jun Murai, Professor of Keio University, Chairman of the Originator Profile Technology Research Association
Advances in information technology (IT) have brought various benefits to our society. While the Internet and social networking services (SNS) bring great benefits to society, they also allow the spread of harmful false information such as fake news, undermining the credibility of news. It is In the field of digital advertising, too, the health of the market has been distorted by the rise of the so-called “attention economy”, which aims to attract attention. Therefore, we proposed a new technology called “Originator Profile (OP)”. It is a technology that uses digitized codes to disclose information about content creators. If it is used in media,
advertising, etc., it will help maintain the health of the Internet space and enhance the public interest.
In December of last year, we established a non-profit public benefit corporation “Technology Research Association (CIP)” to put OP into practical use. CIP is a mutual aid organization in which companies and universities work together to develop new technologies. Under the established CIP, we aim for practical application and social implementation of OP.
■Overview of the Originator Profile (OP) Technology Research Association ・Date of establishment December 15, 2022
・Chairman: Jun Murai (Professor, Keio University)
・ Union members: Asahi Shimbun, WebDINO JAPAN, Sankei Shimbun, The Japan Times, Chunichi Shimbun, Nippon Television Network, News Corp, fluct, Mainichi Shimbun, Momentum, Yomiuri Shimbun Tokyo Head Office (in alphabetical order)
・Location of headquarters: 1-7-1 Otemachi, Chiyoda-ku, Tokyo ・ Main business: Development of OP technology and construction of rules for social implementation
・ Union homepage
Details about this release:


%d bloggers like this: