Morinaga Milk Industry Co., Ltd.
Morinaga Milk Industry and Tanita Propose a New Habit of Protein! In order not only to build muscle but also to live a healthy and active life, we will hold a “protein month” jointly with the Tanita Cafe Coredo Muromachi store!
Morinaga Milk Industry Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yoichi Onuki) collaborates with Tanita Co., Ltd.
(Headquarters: Itabashi-ku, Tokyo; President: Chisato Tanida) to “lack protein” , Also, for those who have problems with how to increase their protein, “Protein Month”, which is an initiative to propose “creating a new habit of eating every day and every meal”, will be held from January 9 to February 5, 2023. It will be held jointly with Tanita Cafe Coredo Muromachi store operated by Tanita.
◆ About [Protein Month]
1. Initiative overview
From January 9th to February 5th, 2023, Tanita Cafe Coredo Muromachi store offers a limited-time menu “15 high-protein salad bowls” focusing on protein and provides health information on protein. Morinaga Milk Industry Co., Ltd. will conduct free sampling of the protein powder product “Protein Life”. By providing limited-time menus and sampling “protein life” that allows you to easily increase protein in your daily life, we will support the creation of opportunities for you to easily practice protein intake every day and every meal. Click here for PDF version
https://prtimes.jp/a/?f=d21580-20230106-f999d532f88b5f9b47876ea17cab6f37.pdf -Tanita Cafe limited time menu-15 items high protein salad bowl- [Image 3
Eat-in: 1,100 yen (1,210 yen including tax)
Takeout: 1,000 yen (1,080 yen including tax)
36g of protein
Salt equivalent 1.7g
175g of vegetables
A salad bowl with chicken breast, mixed beans, boiled eggs, and soybean meat that allows you to get plenty of protein. Covers 70% of the protein required for an adult woman per day*1. You can enjoy a variety of flavors, such as adding a spicy tomato salsa sauce to the chicken breast, and adding the sourness of the pineapple when you mix the whole thing. With this salad bowl, you can take half of your daily vegetable intake target, and the glutinous barley rice is a satisfying dish. This is a recommended menu for those who want to eat protein to improve their health during this period. *Morinaga Milk Industry “Protein Life” is not used in the menu.
* 1: The amount of protein intake required per day by adult women (18 to 64 years old, physical activity level “normal”) according to the Ministry of Health, Labor and Welfare “Dietary Reference Intakes for Japanese (2020 edition)”
2. Background of implementation
Protein is widely recognized as something that builds and maintains muscles, but in addition to the bones, skin, and internal organs that make up the structure of the body, it is also used in hormones, enzymes, blood, immune cells, antibodies, etc. that regulate the functions of the body. It is said that everything is made of protein. Not only for exercise, but also for maintaining health and living, protein is considered to be so-called “life protein”, and it is important to consume protein every day and every meal.
On the other hand, in an awareness survey on protein intake conducted by the Wellness Research Institute in 2022 (n = 2,472), more than 60% of the total (Fig. 1) want to increase protein intake, and overall It turned out that more than 70% thought it would be difficult to think of high-protein menus and increase the number of items to increase protein (Fig. 2).
Therefore, Morinaga Milk Industry and Tanita, a comprehensive health company, aim to create new value by pursuing “healthy value” and “deliciousness and fun value”. We want to support the creation of dietary habits that can be ingested, so we decided to implement an initiative that allows you to practice protein habits at Tanita Cafe, which aims to incorporate nature and health into your daily life. [Image 4
Figure 1: Intention to eat protein is high
Figure 2: Struggling with protein intake
〇 Morinaga Milk Industry 《Protein Life》
For more than 100 years, Morinaga Milk Industry has focused on creating a healthy society full of smiles by creating products that make use of the technology cultivated in milk. Developed. It is a highly pure protein powder that is almost tasteless and odorless and dissolves easily.
-Protein life brand site- https://www.tampakulife.morinagamilk.co.jp/ -Example of product images and usage scenes-
Product name: protein life
Name by type: Processed whey protein product
Contents: Zipper bag type 180g-Protein: 161g)
Trial pack 5.6g (Protein: 5g)
Period: January 9th to February 5th, 2023
Location: -Name-Tanita Cafe Coredo Muromachi
– Location – B1F, Coredo Muromachi 2, Muromachi Furukawa Mitsui Building, 2-3-1 Nihonbashi Muromachi, Chuo-ku, Tokyo
-Business hours-11:00-19:00 (LO.18:30) *Shortened business for the time being -Closed days-Same as COREDO Muromachi 2 closed days
Contents: Provision of a limited-time menu “15 high-protein salad bowls” at the Tanita Cafe Coredo Muromachi store
“Protein Life” Trial Pack Free Sampling
100 customers/day who ate at the Tanita Cafe Coredo Muromachi store during the period or purchased a boxed lunch
〇 Inquiries about products
Morinaga Milk Industry Customer Service Office Toll Free 0120-369-744 https://www.morinagamilk.co.jp/contact/
In the case of e-mail, please write “Protein Month_About Protein Life” in the subject line.
In “Food and Health” of “Sustainability Medium- to Long-Term Plan 2030”, Morinaga Milk Industry aims to “contribute to the health of 300 million people*2 by delivering high-quality value unique to the Morinaga Milk Group.” We are promoting product development that considers health issues.
*2 Calculated as the number of reach (number of people), including planned total number of planned sales of products that consider health issues from FY2021 to FY2030, and expected number of participants in health promotion and dietary education activities provided by our company.
-About Tanita Cafe-
A new style concept cafe that incorporates the essence of “fun” and “comfort” that leads to “mental health” developed by Tanita Co., Ltd., a comprehensive health company. The main target is women in their 20s and 30s, offering an original menu that uses plenty of seasonal organic vegetables and proposing a new way to enjoy a cafe that incorporates nature and health into daily life. increase.
Details about this release: