Mr. Takashi Wakayama of NSI Research and Ms. Mikiko Nishiyama of Nippon Television Network Corporation will hold a seminar titled “How to survive in the connected TV era” on February 10 (Friday)!!

New Social Systems Research Institute Co., Ltd.
Mr. Takashi Wakayama of NSI Research and Ms. Mikiko Nishiyama of Nippon Television Network Corporation will hold a seminar titled “How to survive in the connected TV era” on February 10 (Friday)!! New Social Systems Research Institute (SSK), which plans and holds business seminars, will hold the following seminars.

────────────【SSK Seminar】────────────
[Conversation between two people involved in the content business in Japan and the United States]
How to survive in the connected TV era?
~What can Japan learn from the latest developments in the United States and how can it be applied to business?~
──────────────────────────────

[Image 1

-Seminar Details-
https://www.ssk21.co.jp/S0000103.php?spage=pt_23117
[Teacher]
Mr. Takashi (Ted) Wakayama, North American IT Analyst, President, NSI Research Nippon Television Network Corporation Global Business Division Ms. Mikiko Nishiyama
[Date and Time]
Friday, February 10, 2023
10:00 a.m. to 10:45 a.m. (until there are no more questions) [How to attend]
■ Live distribution (Zoom webinar)
■Archive distribution (for 2 weeks, you can watch it as many times as you like) [Contents of important lectures]
Mr. Ted Wakayama, who has a deep knowledge of the connected TV situation in the United States and is a regular lecturer at this seminar, will explore what Japan can learn from the current state and near future of the connected TV era, which is advancing ahead of the United States. We live in an era in which a group of contents overflowing through various media such as video distribution services, SNS, broadcasting, and movies can touch users on the same playing field as connected TV. While the economic slump continues, technology is certainly evolving. What should we do to survive as a business, being chosen by users who are making increasingly strict choices? In this lecture, Mikiko Nishiyama, who oversees the overseas content business at Nippon Television, serves as moderator, and after considering the content situation in Japan, I will discuss the future prospects with Ted Wakayama.
1. Connected TV “Latest situation in the United States”
2. Ad-supported video distribution model “Latest situation in the US market (growth points, issues)”
3. Japan-U.S. Comparison “Players and Users in the Age of Connected TV” ・Who are the platform operators and content providers in the connected TV era? (By genre)
・Who is each user?
4. Japan’s challenges
5. Question-and-answer session
[Image 2

[Contact]
New Social Systems Research Institute
2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo XYMAX Nishi-Shimbashi Building 4F Email: info@ssk21.co.jp
TEL: 03-5532-8850
Fax: 03-5532-8851
URL: https://www.ssk21.co.jp
[About New Social Systems Research Institute (SSK)]
The New Social Systems Research Institute (SSK) was established on December 6, 1996, and has been in business for more than 26 years since its founding.
SSK seminars provide high-level management strategy information, marketing information,
The purpose is to contribute to the creation of business opportunities by speedily providing technology information.
In addition, we are developing a variety of businesses centered on the seminar business.
Seminar planning and management agency service, dispatch of lecturers, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, seminar on-demand sales, etc.
We provide the information and services necessary for the success and expansion of your business.
SSK always disseminates cutting-edge information and continues to be a strategic partner for our customers.

Details about this release:
https://prtimes.jp/main/html/rd/p/000002411.000032407.html

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