MyVoice Survey on electronics mass retailers 16% of people use electronics mass retailers at least once a month, and the frequency of use is on the decline. Less than 60% of the reasons for using the most frequently used store are “close to home”,

My Voice
[Survey on electronics mass retailers] 16% of people use electronics mass retailers at least once a month, and the frequency of use is declining. Less than 60% of the reasons for using the most frequently used store are “close to home”, and more than 30% “have great services such as point cards”

My Voicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) conducted the 7th Internet survey on “Usage of home appliance mass retailers” from December 1 to 5, 2022. We will inform you of the results of the investigation.
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■ 16% of people use electronics mass retailers at least once a month, and the frequency of use is on the decline. Less than 60% of the reasons for using the most frequently used store are “close to home”, and more than 30% “have great services such as point cards”
■ Over 70% of home electronics and related products are purchased at “home electronics mass retailers”, 40% at “online shops other than home electronics mass retailers”, and just under 30% at “online shops/mail order sites of home electronics mass retailers”.
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[Survey method] Internet survey [Survey target] MyVoice questionnaire monitor [Survey period] December 1-5, 2022 [Number of respondents] 9,814 [Survey result details]
https://myel.myvoice.jp/products/detail.php?product_id=29309 Frequency of use of consumer electronics mass retailers
16% of people use electronics stores at least once a month. Compared to past surveys, we can see a downward trend and a decrease in the frequency of use.
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Purpose of use of consumer electronics mass retailers
60% to 70% of users answered that they would like to buy home appliances and related items, and that they would like to see the actual home appliances. 20.9% answered “collecting information about home appliances”.
Among young males, “Purchasing electrical appliances and related goods” is low, while “somehow” is high. Among those who use
electronics mass retailers more than once a week or several times a month, there is a high tendency for “trying home appliances” and “killing time”.
Reasons for using consumer electronics mass retailers most frequently used in the last year
In the last year, the reasons for using electronics retailers most often (multiple answers allowed) were: 59.4% of the users answered that they were “close to home”, 31.6% said that “there are special services such as point cards,” Around 20% answered that there is a garage, that there is a large selection of products, and that the price is low.
Main users of “Bic Camera” say “It’s close to the station” and “Good services such as point cards” are the main users of “Yodobashi Camera” and “Good services such as point cards” are available. ” is the top two.
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*The continuation of the graph can be seen in [Survey result details]. [Survey result details]
https://myel.myvoice.jp/products/detail.php?product_id=29309 Means of collecting information when purchasing in-store
We asked people who purchased home appliances at home electronics retailers over the past year how they collected information in advance (multiple answers allowed). “Products in store, product information” and “clerk’s explanation” each accounted for around 20%, and “manufacturer’s official website”, “flyer inserts, direct mail”, and “product comparison sites, word-of-mouth sites, etc.” accounted for less than 20% each.
Among young people, “SNS, YouTube, blogs, etc.” is high, and “flyers and direct mail” are low.
Where to buy home appliances and related items
As for where to purchase home appliances and related products (multiple answers allowed), 70.8% answered “storefronts of home electronics retailers,” 40.4% answered “online shops other than home electronics retailers,” and 40.4% answered “online shops/mail order sites of home electronics retailers.” 26.8%.
Among those who use electronics mass retailers more than once a week or several times a month, 40% to 50% of them use “electronics mass retailers’ online shops/mail order sites”, which is higher than other segments.
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