Nextar Co., Ltd.
[Malatan at home] Notice of price change for some products
From now on, Mahlertan will continue to pursue deliciousness, safety and peace of mind at home, and strive to satisfy more customers.
D2C brand “Ouchi de Mahlertan” (https: //maratan.tokyo) was affected by soaring raw material prices, labor costs, logistics costs, energy costs, etc., and exchange rate fluctuations. will be revised.
What is Mahlatan at home?
What is Maratan (https://maratan.tokyo/) at home?
A famous Mahlertan restaurant in Shin-Okubo “Top Mahlertan Shin-Okubo Main Store”
A D2C brand of frozen malar tongue that allows you to easily enjoy the taste of this famous restaurant at home.
Anyone can easily cook “Ouchi Mahler Tan”, an authentic spiced Mahler Tan that is familiar to the Japanese palate, and it has become a hot topic all over Japan, especially in Tokyo, as a delicious, healthy and beautiful food.
Collaboration products with influencers and celebrities are also becoming a hot topic on SNS such as Instagram.
About price revision of some products
The price of “Malatan at home” will be revised from February 1, 2023 (Monday). Due to the recent surge in raw material and crude oil prices, the impact of foreign exchange fluctuations, and the rise in labor and logistics costs, we have no choice but to revise the prices of some products in order to maintain the quality and stable supply of our products. became.
February 2023 will mark the 2nd anniversary of “Ouchi de Mahlertan”. It is thanks to all of you who have supported us that we have been able to continue so far, and that we have been able to face each other to the fullest.
Thank you very much.
We have had many discussions since last year with the desire to deliver “Malatan at home” to as many people as possible, but even if we make our own efforts, it will be absorbed. I have reached a point where I am over my limit.
Regarding ingredients, the price has increased by more than 20% compared to 2021 when it started.
The utility bills at the manufacturing location have doubled. Although it is a small-scale production line, we have made efforts to reduce labor costs, reduce distribution costs by ordering large quantities and long-term storage, and have made efforts to keep the price unchanged. I was.
We will continue to work together as a team to keep our customers happy. We kindly ask for your kind understanding of our circumstances. [Details of price change]
The revised range (including tax) will be around 50 yen to 150 yen. ・Product name “[0 Spicy] [1 Spicy] [2 Spicy] [3 Spicy] [5 Spicy] [10 Spicy] Mahler Tan”
Price change “999 yen → 1111 yen”
・ Product name “[Salt pork bone] [Tom yum] Mahler tongue”
Price change “999 yen → 1150 yen”
・ Product name “[Rich sesame dandan] Mahler tongue”
Price change “1290 yen → 1350 yen”
・Extremely thick and sticky raw spring salmon
Price change “300 yen → 350 yen”
*Price revision will be reflected after 13:00 on Wednesday, February 1, 2023. *Kampo spice, super spicy spice, secret rich salt sauce will remain the same price.
About Nextar Holdings
Nexter is an SNS marketing company in its 12th year. In addition, group companies are developing multiple D2C / P2C brand businesses from the system consulting area.
Business company name: Nexter Creativeist Co., Ltd. (D2C / P2C brand business) Holding company name: Nextar Holdings Co., Ltd.
English notation: Nexter Inc. / Nexter Holdings.
Head office location: 3-8-3 Okubo, Shinjuku-ku, Tokyo Sumitomo Fudosan Shinjuku Garden Tower / La Tour Shinjuku Garden 29F
Representative: Yuki Hosoda, President and CEO
Number of staff: 42 (group total, outsourcing, part-time workers included) Capital: 124,284,842 yen (including group total and capital reserve) Official website: https://nexter.tokyo/companyprofile/
Official Twitter: @nexter_tokyo https://twitter.com/nexter_tokyo Official Instagram: @nexter_tokyo https://www.instagram.com/nexter_tokyo/ Established IPproduction @Nexter_2 using NFT and DAO | Nexter, a SNS marketer, establishes a new company in the Web 3.0 area
Nextstar Inc. Moves to the Moon Office, the First in the World! https://prtimes.jp/main/html/rd/p/000000036.000029866.html
Nexter, which develops various businesses on SNS, has established a new company, Nexter Technology.
SNS marketing case: Started Instagram UGC media “Bijobi Influence” https://prtimes.jp/main/html/rd/p/000000021.000029866.html
P2C brand business: “Emella” produced by Miyu Ito, released on April 26, 2020 https://prtimes.jp/main/html/rd/p/000000027.000029866.html
P2C brand business: Produced by Miyu Ito “Emella” Sales start on May 17, 2020 https://prtimes.jp/main/html/rd/p/000000028.000029866.html
P2C brand business: Produced by Mayuka Kuroda “as i am” released on January 3, 2021
P2C brand business: Produced by Mayuka Kuroda “as i am” sales start on January 8, 2021
Nexter Inc. starts partnership in media with Ai Aokawa, who fascinated the world with Bachelor 1
Hot topic on TikTok! Started a media partnership with TikToker Honopisu, which has over 740,000 followers
D2C brand business: #Mahlertan “komachi” released on February 12, 2021 at home https://prtimes.jp/main/html/rd/p/000000034.000029866.html
D2C brand business: #Mahlertan “komachi” will be on sale at home on February 19, 2021
D2C brand business: Keiko Maruyama x Akuri Miura’s “Ouchi de Mahlertan” collaboration product development
Nexter Co., Ltd., Keiko Maruyama x Akuri Miura’s “Ouchi de Mahlertan” collaboration product is now on sale!
Nexter Co., Ltd., Bachelor 1 Queen Ai Aokawa’s “Ouchi de Mahlertan” collaboration products are now on sale!
Nextar Co., Ltd., popular TikToker Honopisu’s “Malatan at home” collaboration product is now on sale!
Nextar Co., Ltd., popular Instagrammer Hiyoko-senpai’s “Ouchi de Mahlertan” collaboration products are now on sale!
Nexter Co., Ltd., “Terrace House” core members Imai Hana x Maratan collaboration products are now on sale at home!
Nexter Co., Ltd., Ebisu ★ Muscats core member Yuuki Yoshizawa x Maratan collaboration products are now on sale at home!
Maratan x Hana Imai collaboration “Spicy Maratan” is now on sale at home! https://prtimes.jp/main/html/rd/p/000000056.000029866.html
The number of meals sold exceeded 10,000 in 3 weeks from the start of sales! Mahler tongue x Hana Imai collaboration “Spicy Mahler tongue” flooded with orders at home!
Mahlertan renews the homepage at home!
Instagrammer Miyu Ito has opened a YouTube channel [Miyu Ito no Miyuchachannēl]! https://prtimes.jp/main/html/rd/p/000000038.000029866.html
Nextstar Co., Ltd. signed a sponsorship contract with the Minowa Family, a “new” Iekei Ramen. We fully support the motto “From Tokyo to the world”!
Nextar Co., Ltd. will hold “JAPAN’S TOP INFLUENCERS 2022” to recognize Japan’s top influencers!
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