Nissen Holdings Co., Ltd. Thank you for waiting! ! “Cat Feel”, which was sold out in 4 minutes at the fastest, will be on sale again on January 13th! A Twitter campaign where you can win an Amazon gift card by lottery is also being held.

Nissen Holdings Co., Ltd.
Sorry I made you wait! ! “Cat Feel”, which was sold out in 4 minutes at the fastest, will be on sale again on January 13th! A Twitter campaign where you can win an Amazon gift card by lottery is also being held.
▼ Click here for the “Neko Feel” special page
https://www.nissen.co.jp/s/fabric/NH20WI102/

Nissen Co., Ltd. (Headquarters: Minami-ku, Kyoto, President: Jun Habuchi) will sell blankets and cushions of the original bedding brand “Cat Feel (hereinafter referred to as Cat Feel)”, which has been sold out due to its popularity, Nissen Online. The shop
(https://www.nissen.co.jp/) has reopened from 3 PM on Friday, January 13th. In addition, we will inform you that we have started a Twitter campaign where you can win an Amazon gift card by lottery along with the resumption of sales.
[Image 1

Nissen’s original bedding series “Coco Feel” was born in 2020 with the concept of “bedding that makes you feel comfortable and comfortable with all your heart”.
“Cat Feel” was born as a new product for the winter of 2022 in the bedding series that focuses on this soft touch.
The product, which pursues the “feel as if you are stroking a cat”, became a hot topic on social media, and the response exceeded expectations, and the initial sales plan was sold out. In order to meet the requests of many customers, we have held pre-sales several times, but the fastest sold out in 4 minutes. rice field.
This time, we have prepared a production system and significantly expanded the number of scheduled reservation sales, and have resumed sales from January 13 (Friday). A campaign is also being carried out in line with the resumption of sales. Please take this opportunity to experience the “soft texture that feels like you are stroking a cat”. ▼ Click here for the “Neko Feel” special page
https://www.nissen.co.jp/s/fabric/NH20WI102/
“# Nissen is like a cat New Year’s gift” campaign overview
[Image 2

[Prizes/number of people] Amazon gift card worth 1,000 yen will be presented to 100 people
[Campaign period] January 13, 2023 (Friday) to January 27, 2023 (Friday) 11:00 AM
【Application method】
1. “Follow” the Twitter account “Nissen (@nissen)”
2. Retweet the tweet targeted for the campaign with “# Nissen’s New Year’s gift just like a cat”
▼ Fashion mail order Nissen (@nissen) https://twitter.com/nissen ▼Click here for campaign rules:
https://www.nissen.co.jp/campaign/camp_rules/2301.html
“Cat feel” product introduction
Product name: Just like a cat! Mofumofu blanket (with moisture absorbing heat generating cotton) (Neko Feel)
[Image 3

Item number: VAP0122E0024
Sales page: https://www.nissen.co.jp/item/VAP0122E0024
Size: One size ((about) width x length: 70 x 100 cm)
Color: 2 colors (Russian blue (gray), Scottish fold (beige)) Price: ¥1,969 (tax included)
Quality: Lining = 100% polyester, Filling = 80% polyester, 20% rayon (20% hygroscopic heat generating cotton is used)
Product name: Just like a cat! A circle comfort cushion with fluffy padding (Cat Feel)
[Image 4

Item number: VAP0122E0025
Sales page: https://www.nissen.co.jp/item/VAP0122E0025
Size: One size ((about) diameter: 90cm)
Color: 2 colors (Russian blue (gray), Scottish fold (beige)) Price: ¥3,289 (tax included)
Quality: Lining = 100% polyester, Filling = 100% polyester
Commitment to “Cat Feel”
[Image 5

[Commitment to color]
If you add color to the hair, the color will be monotonous. In this case, the back print of the base fabric is used because the mottled feeling peculiar to cats does not appear. I was particular about expressing a gentle atmosphere so that I could re-dye it many times and have a mottled coat.
[Commitment to touch]
By using 75 denier and a fairly thin thread to create a thin and dense fabric, it reproduces the simmering feel that makes you want to stroke it over and over again. The bristles of the material this time are about 9mm long, which is similar to the length of the paws of a cat. “Neko Feel” development story – I want you to be healed by touching a cat – Planning meeting for winter quotient held in December 2021.
The proposal for “Coco Feel,” a bedding series that pursues a pleasant texture, was inspired by a proposal from a new employee who was in his first year at the company at the time.
“Touching a cat heals me! But I’m not in a position to keep one right now. That’s why I go to cat cafes, but the cat is pungent and I can’t quite let you touch it (tears). I want to touch you in the same way, but you won’t let me touch you
I want people who are allergic to cats to feel the touch and feel of cats and be healed! A senior merchandiser who thought it was “interesting!”
Anyway, I pursued and researched “the feel of stroking a cat”. First of all, the person in charge of planning and an employee who lives with a cat started by touching as many material samples as possible.
I had a hard time choosing materials that I could be satisfied with, confirming which ones resembled the texture of a cat’s coat and which ones felt good.
While checking the sample many times, we repeated trial production to reproduce the “feel of stroking a cat”.
Normally, the final decision for commercialization is made only by the head of the planning department, but for this series, we asked employees who have cats to check it out and get their approval for commercialization.
After about a year of development opportunities, sales began in October 2022. [Image 6d1066-478-e334bf9d5346a829a640-6.png&s3=1066-478-6653f7862e499cbe6cc7d95e267907c2-1300x400.png

information
▼ Click here for the “Neko Feel” special page
https://www.nissen.co.jp/s/fabric/NH20WI102/
▼Click here for campaign rules:
https://www.nissen.co.jp/campaign/camp_rules/2301.html
▼ Fashion mail order Nissen (@nissen) https://twitter.com/nissen ▼ Click here for Nissen’s interior fabric https://www.nissen.co.jp/s/fabric/ ▼ Click here for the press release
https://prtimes.jp/a/?f=d1066-20230113-6d447e6b37f002dc2b8bd14854a27d5f.pdf

Details about this release:
https://prtimes.jp/main/html/rd/p/000000478.000001066.html

MAIL:cr@prtimes.co.jp

rehow

%d bloggers like this: