POLA ORBIS HOLDINGS INC. “Glossy” and “yellowish” change men’s facial impressions

POLA ORBIS HOLDINGS INC.
“Glossy” and “yellowish” change men’s facial impressions

POLA CHEMICAL INDUSTRIES, INC. (Head office: Yokohama City, Kanagawa Prefecture; President: Kazuya Kugimaru), which is responsible for the research, development and production of the POLA ORBIS Group, has asked about the impact of gloss and yellowish discoloration on men’s skin. I clarified the following two points.
1. A face with a soft gloss (*1) on the entire cheek feels glossy, and a face with a sharp gloss (*2) on the upper cheek feels shiny. 2. A glossy face with no yellowing gives a high impression of cleanliness, freshness, and youthfulness.
*1 A state in which the brightness gradually decreases from the center to the periphery
*2 A state in which the brightness drops sharply from the center to the edge Focusing on changes in the impression of luster and yellowish discoloration on men’s skin
Studies on women have revealed that the gloss (gloss, shine) caused by the reflection of light on the skin and the yellowish discoloration caused by aging affect the impression of a person. On the other hand, for men, the typical skin problem is “shiny”, so the current situation is that awareness is focused only on controlling shine. In addition, little research has been done on the effect of gloss and yellowing on the impression. Therefore, in this study, after confirming the difference in appearance of “shiny” and “shiny” in men, we decided to investigate the effect of the difference and the presence or absence of “yellowish dullness” on the impression of the face. In addition, the three impressions that are evaluated are “cleanliness,”
“freshness,” and “youthfulness,” which are the top three impressions that men want to have.
●Differences in luster change perception of luster and shine (Fig. 1 and supplementary material)
First, we investigated the characteristics of gloss that are recognized as shine and luster. When we conducted a comparison test using the composited face images, we found that the face with a soft gloss (*1) on the entire cheek (Fig. 1 A) felt glossy, while the upper part of the cheek had a sharp gloss (*2). It was found that the face (Fig. 1 D) felt oily.
In addition, when evaluating the three impressions of these images, it was found that faces with a positive impression of “glossy” (Fig. 1A) also had a high impression of “freshness.”
[Image 1

●3 impressions are high when there is gloss and no yellowing Furthermore, when we prepared two images with different degrees of yellowing on a face that felt glossy, and evaluated the differences in the three impressions, we found that the face without yellowing had a clean, refreshing, and youthful impression. were all high (Fig. 2). [Image 2

Since gloss and yellowish discoloration change depending on skin care and lifestyle habits, etc., we would like to use this knowledge to propose effective skin care that matches the image that each individual wants to be.
[Supplementary material] About the effect of the glossiness of the cheeks on the feeling of luster, shine, and impression
Face image used in the test
A total of 5 images were prepared using CG processing technology. Reference face: Image composed of multiple male faces
A: Image with a soft gloss added to the cheeks of the reference face B: Image with a sharp gloss added to the cheeks of the reference face C: Image with a soft gloss added to the upper cheeks of the reference face D: Image with a sharp gloss added to the upper cheeks of the reference face Evaluation method
A total of 100 men in their 20s and 30s were asked to rate each image with a standard face of 10 points on how they feel “shine,” “gloss,” “cleanliness,” “freshness,” and “youthfulness.” I was.
[Image 3d92303-24-36d7a6a6e4bfc922beef-1.jpg&s3=92303-24-b69658bbc22d2cf46dde6a8e3c75b412-1888x398.jpg
result
Compared to the reference face, it was found that the face (A) with a soft gloss over the cheeks is more likely to feel glossy, and the face (D) with a sharp light on the upper cheeks is more likely to feel shiny (Fig. 1). .
(One sample Wilcoxon rank sum test, Criterion vs A, p < 0.05 Criterion vs D, p < 0.05)
It was found that the face (A), which has a soft luster all over the cheeks, not only feels glossy, but also gives a strong sense of “freshness.”
(One sample Wilcoxon rank sum test, Criterion vs A, p < 0.05) Details about this release:
https://prtimes.jp/main/html/rd/p/000000024.000092303.html

MAIL:cr@prtimes.co.jp

rehow

%d bloggers like this: