Press release Gix and JR West start demonstration experiment to propose sightseeing model courses using AI

Gix Co., Ltd.
Gix and JR West start a demonstration experiment to propose
sightseeing model courses using AI
-Provided on JR West’s “WESTER” by utilizing Gix’s “My Guru” function-
Gix Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Tomohiro Amino, hereinafter “Gix”), West Japan Railway Company (Headquarters: Osaka City, Osaka Prefecture, President: Kazuaki Hasegawa, hereinafter “JR West”) ”) is conducting a demonstration experiment of “Odekake AI Planner in Kurashiki” (hereinafter “AI Planner”), in which AI proposes outing plans for customers traveling in Kurashiki Bikan Historical Quarter, Okayama Prefecture, using the mobile life navigation app “ WESTER”.
The AI ​​planner uses the individual customer selection type stamp rally “My Guru” provided by Gix, and proposes a course that suits the customer by setting outing and travel conditions (time, spots you want to visit, how to enjoy, etc.) can be created.
This service is perfect for those who don’t know what places to visit, or for those who want to find a course that suits their travel style and time.
After using the service, if you answer the questionnaire, you will receive a digital coupon that can be used at 7-Eleven by lottery. Anyone can participate, not just those who are planning to go out or travel to Kurashiki Bikan Historical Quarter, or those who want to make travel plans smoothly, so please give it a try.
1. Company Profile
(1) West Japan Railway Company (JR West)
As a community symbiosis company responsible for public
transportation, JR West aims to increase the exchange population and related population in the West Japan area. Considering this as a management issue, we are promoting various initiatives.
Location: 2-4-24 Shibata, Kita-ku, Osaka-shi, Osaka
Representative: Kazuaki Hasegawa, President and Representative Director Established: April 1, 1987
Business: Transportation/distribution/real estate/others
Company URL:
(2) Gix Co., Ltd.
Gix is ​​a “data-informed” company founded by strategy consultants and analytics experts. By utilizing analytics and supporting the ability to make all sorts of decisions based on data, we are able to solve the management issues of our client companies.
Location: 1-4-28 Mita International Building 11F, Mita, Minato-ku, Tokyo Representative: Tomohiro Amino, CEO
Established: December 2012
Business description: Data-informed business using analytics      Various consulting services using data and research and development of tools
Provision of various services using the above tools
Company URL:
*JR-West Group and Gix Co., Ltd. have concluded a capital and business alliance. 2. Product/Service Overview
(1) Mobile life navigation app “WESTER”
This is the JR West official MaaS app that supports the mobile life of the new normal with the theme of “Let’s master West Japan with the palm of your hand!”
(2) Individual customer selection type stamp rally “My Guru” “MyGuru” is a web application for smartphones that allows you to create your own original stamp rally from multiple options optimized based on your purchasing behavior. By utilizing purchase data and survey results, AI presents stamp rally options for shops, services, products, etc. that match the customer’s tastes and preferences. Customers can choose what they like and assemble a stamp rally, which can be expected to have the effect of increasing the participation rate, achievement rate, and satisfaction of participating users. (
(Gix has already applied for multiple patents for Migle. [Patent 6841539, etc.])

Details about this release:


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