riverch Co., Ltd. 75% of readers viewed works and purchased products because of “THE RIVER”

Riverch Co., Ltd.
75% of readers have viewed works or purchased products as a result of “THE RIVER”
Great influence on the decision-making of overseas entertainment fans
Riverch Co., Ltd. (Minato-ku, Tokyo / Representative Director: Naoto Nakatani) said that about 75% of readers answered THE RIVER’s questionnaire on the entertainment media “THE RIVER”
(https://theriver.jp/) operated by the company. The results of the survey revealed that the influence led to viewing works, purchasing products, and participating in events.
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In this survey, we asked 850 readers of THE RIVER, a media
specializing in overseas pop culture, to answer, “During 2022, THE RIVER’s articles, SNS, and content will be the trigger to decide to watch movies and dramas, products and services. Have you ever bought a game or attended an event?”
Survey period: December 20 (Tue)-30 (Fri), 2022
Target number: 850 Survey method: Online
As a result of the questionnaire, 74.5% answered “Yes” and 25.5% answered “No”. Approximately 75% of readers decided to view works, purchase products, and participate in events based on THE RIVER content. It became clear that “THE RIVER” has a great positive impact on consumer decision-making.
■ About “THE RIVER”
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With the motto of “Changing the world with pop culture,” this media specializes in distributing entertainment information such as Western movies, overseas dramas, Western music, and Western games. It is the largest medium in Japan specializing in overseas pop culture, and distributes everything from release information to reviews and interview articles. Operated by Riverch Co., Ltd.

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