Sagri starts business in Africa!
Completed demonstration and research activities in Kenya, and collaborated with local partners and MoU for expansion into East Africa centered on Kenya.
SAGURI Co., Ltd. (Headquarters: Tamba City, Hyogo Prefecture, CEO: Shunsuke Tsuboi) aims to solve problems in agriculture and the environment by combining satellite data (Satellite), machine learning (AI), and partitioning technology (GRID). Gifu University A start-up venture company. We are pleased to announce that, through the Ministry of Economy, Trade and Industry’s “African Market Vitalization Project Feasibility Study Project”, we have formed MoU cooperation and business conclusions with local partners, and have begun expanding into Africa, mainly in Kenya.
Ministry of Economy, Trade and Industry “Feasibility Study Project for Importing African Market Vitality”
The purpose of the “Feasibility Study Project to Capture African Market Vitality” is to broaden the base of Japanese companies taking on the challenge of Africa, expand private-sector partnerships between Japan and Africa, and promote the expansion and business development of Japanese companies into Africa. It is a project implemented by the Ministry of Economy, Trade and Industry. Through this project, while utilizing methods such as collaboration between Japanese companies in Africa, companies in third countries, and Japanese companies, we will create businesses that work on sustainable growth in Africa by solving social issues through innovative means such as digital technology. to support (Abbreviation) Creation of businesses that contribute to the sustainable growth of the region by solving social issues through digital and other innovative means, while utilizing methods such as collaboration between Japanese companies, companies in third countries, and Japanese companies. By supporting , we will broaden the base of Japanese companies taking on challenges in Africa, expand private-sector partnerships between Japan and Africa, and promote the advancement and business development of Japanese companies in Africa. Quote source:
https://www2.deloitte.com/jp/ja/pages/public-sector/articles/gv/meti-africa-dx-survey-selection-results.html Sagri’s activities in Kenya
Through the adoption of this project, we have developed the following activities in Kenya.
-Activities in Kenya-
■ Market research in Kenya through field research
■ Visits to local farms and interviews with farmers
■ Confirmation of the usefulness of our technology (AI polygon, soil chemistry analysis using satellite data) through demonstration activities
■ After the demonstration project, develop clients who will become sales destinations
■ Development of partner companies for business development in Kenya ■ Fact-finding survey of the decarbonization market in Kenya -Activities at local farms (CTO Tanaka and overseas manager Nagata)- [Image 1
Results of activities in Kenya: development of partner candidates, completion of demonstration of technical usefulness
Through this project, we have entered into a partnership with Lentera Africa Ltd, a Kenyan agricultural services company.
An overview of Lentera is as follows.
Lentera Africa Ltd
・Founded in 2016. Number of employees: 20
・Agricultural cooperative type agritech by a Kenyan founder. ・In the past, we attempted farming guidance using satellite data, but it pivoted due to COVID19.
・The understanding of our services is quick, and we are committed to dissemination to affiliated farmers and sales to plantation companies. -Affiliated Plan-
・Saguri provides Lentera with a soil chemical index survey service using AI polygons and satellites.
・Lentera spreads Saguri’s services to affiliated farmers.
・Provide sales to companies that jointly manage large-scale plantations. ・Collaborative development of grant programs from Europe, including the United Kingdom.
Saguri wins its first client in Kenya!
We have started business with Eastern African Growers (EAG) as Africa’s first client. By providing soil chemistry evaluations using our AI polygons and satellite data for EAG affiliated farmers and managed farmlands, we aim to facilitate EAG farmland management over hundreds of hectares.
About Ken Nagata, Sagri Bengaluru Private Limited Chief Strategy Officer Sagri Bengaluru Private Limited
Chief Strategy Officer
After graduating from Waseda University, he built his career with a major insurance company, a human resources venture, and his family’s nursing care business.In July 2017, he joined the Bengaluru branch of Yusen Logistics India Pvt. In addition to local sales for Japanese companies, he was fascinated by startups centered on Bengaluru and built his own network. Since April 2019, he has participated in the establishment of the Japanese agritech company Sagri Co., Ltd. in India, and is currently in Bengaluru for the second time. At Sagri’s Indian subsidiary, he is engaged in the launch of microfinance business, smart agricultural data infrastructure business, etc. About SAGURI Co., Ltd.
Sagri Co., Ltd. is a start-up company founded in Hyogo Prefecture in June 2018 with the vision of “realizing the coexistence of mankind and the earth.” We aim to solve global agricultural and environmental issues with satellite data and AI. In June 2021, we announced a total of 155 million yen in funding from real tech funds and others. We also invested in the first project of the Hyogo Kobe Startup Fund. In 2021, the Ministry of Agriculture, Forestry and Fisheries was certified as a university-launched venture company such as agriculture, forestry and fisheries technology, and was selected as J-Startup-KANSAI by the Kinki Bureau of Economy, Trade and Industry. Received the Ministry of the Environment Startup Award Business Concept Award and was selected as Toyo Keizai 2021 Amazing Venture. In 2021, it was certified as a venture from Gifu University and is active globally.
Sagri is looking for collaborative partners in emerging countries! Sagri is looking for collaborative partners to solve agricultural issues in emerging countries. If you are interested in collaborating with us, please contact us at the following contact information. Inquiries regarding this matter
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