Report on business transfer of online coaching platform “mybuddy” Accelerating future business growth in anticipation of the expansion of the human capital investment market in the “new capitalism”.
Spicer Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Masashi Nakamoto) https://www.spicer.jp/ is an online coaching platform “mybuddy” operated by our company (https://www.mybuddy.jp/ ) has been transferred to and company Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Keiko Son).
What is the online coaching platform “mybuddy”?
“mybuddy” is a platform that connects coaches with individuals who want to receive coaching. Because one session costs 3,000 yen and you can easily receive high-quality coaching, it is used by many people, including business people. In addition, “mybuddy for Biz”, a service for companies, has been introduced as part of the welfare program of each company.
Background of business transfer
In recent years, when there is a serious labor shortage and an aging population, there is growing interest in “human capital investment” from the perspective of improving employee productivity and
well-being, reskilling, career support, etc., and the demand for coaching services will continue in the future. is expected to grow. Therefore, we have decided to transfer this business to and company Co., Ltd., with the aim of further expanding the market and boosting the driving force of the business.
Message from Masashi Nakamoto, CEO of Spicer Inc.
In recent years, the Japanese government has announced “human capital investment” as one of the priority investment areas for “new capitalism”, and it is expected that the demand for “coaching” will continue to expand. will be We made this decision when we thought about how to grow our coaching business while allocating most of our resources to the Instagram Support Division. The domestic coaching service is also very crowded, and it is necessary to strengthen it in various aspects, including marketing. Among them, I felt that and company would be able to grow the business more. I hope that the service will continue to grow and lead the coaching market in the future.
Message from Keiko Son, CEO of and company Co., Ltd.
In recent years, we have established and company Co., Ltd. with the desire to promote well-being in society, the importance of which is being emphasized in management. The size of the coaching market in the United States has already exceeded 1 trillion yen, and further market expansion is expected in Japan. (Source: IBIS World)
In order to bring out the potential of each individual, and to provide various services and products that make the most of it and enjoy your life to the fullest, we have decided to take over the business of “mybuddy”. I hope that many people will use my coaching and unleash their own abilities.
After engaging in marketing at P&G, L’Oreal, The Ritz-Carlton, etc., Engaged as a representative of the Japanese subsidiary of Vistaprint (operated by Nasdaq-listed Simpress), which is deployed in more than 25 countries around the world.
2022 Established and company Co., Ltd.
About Spicer Inc.
Our company’s corporate philosophy is “Lead the change to survive.” We provide various services specializing in Instagram, such as Instagram operation agency support and consulting. By optimizing Instagram, we are developing services that are useful for
cost-effective promotions and customer acquisition.
Trade name: Spicer Co., Ltd.
Representative: Masashi Nakamoto, Representative Director
Location: 1-28-2 Shoto, Shibuya-ku, Tokyo 150-0046
Established: August 2020
Business: Instagram operation agency business, Instagram consulting business, management of own media, etc.
■ Inquiries regarding this matter
Spicer Co., Ltd.
Person in charge: Nakamoto
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