SHIBUYA109 Entertainment Co., Ltd. Bunka Fashion College students display upcycled fashion at SHIBUYA109

SHIBUYA109 Entertainment Co., Ltd.
Bunka Fashion College students display upcycled fashion at SHIBUYA109 Working together with Bunka Fashion College and Mercari on social issues
SHIBUYA109 Entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Ayumi Ishikawa; hereinafter referred to as SHIBUYA109), which develops businesses that go beyond commercial facility management to make young people shine and fulfill their dreams and wishes, is a joint venture with Bunka Fashion College. As an initiative, the fashion items upcycled by Bunka Fashion College students will be exhibited at SHIBUYA109 Shibuya store from February 7 (Tuesday) to February 13 (Monday).
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■ Background and purpose of the initiative
In 2021, as an initiative with Bunka Fashion College, we opened a pop-up store with the theme of SDGs by students at SHIBUYA 109 Shibuya store. !-Brighten the “now” of the new generation and fulfill their dreams and wishes-”, we will implement initiatives to support students.
In the Bunka Fashion College fashion distribution course, many students are interested in “social issues” regardless of the apparel industry.
Therefore, Bunka Fashion College students upcycle clothing provided by Mercari, Inc. (hereafter referred to as Mercari) to deepen their understanding of the “social issues” felt by Generation Z and to communicate the creativity of the students. Cooperated and sponsored. We provide exhibition venues, participate in classes, and cooperate in evaluations.
■ Exhibition overview
While discovering and deepening understanding of “social issues” in class, we upcycled clothing under the theme of “SHIBUYA”, a town for young people, and expressed it through coordination, and held a student competition. The competition will be evaluated by Bunka Fashion College faculty members, Mercari, and SHIBUYA109, each with their own evaluation criteria, and the works of teams selected from a total of 80 teams will be exhibited at SHIBUYA109 Shibuya store and Mercari station from early February 2023. increase.
・SHIBUYA109 Shibuya store
Date: February 7 (Tue)-February 13 (Mon) 10:00-21:00
Place: SHIBUYA109 Shibuya store 3rd, 4th, 5th floor elevator hall Number of exhibits: 16 LOOKs in total
・Mercari Station
Date: February 15 (Wednesday) to February 21 (Tuesday) 11:00-20:00 *Last day until 16:00
Location: Shinjuku Marui Main Building 2F
Number of exhibits: All 3 LOOK
■ SDGs addressed by SHIBUYA109
We support young people, stand on the side of young people, and think about things. We will also contribute to the achievement of the SDGs based on the opinions of young people. Thinking about the future of the earth means thinking about the future of young people.
In any era, we will carry out initiatives while hoping for a bright future. We will act with young people through “gender” that young people are interested in, transmitting from the “city” of Shibuya, and “fashion” that has a deep relationship with us.
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■Overview of Bunka Fashion College
Bunka Fashion College was founded in 1919 as a dressmaking school, and since it was authorized as Japan’s first clothing education school in 1923, it has played a central role in Japan’s fashion education for about 100 years. And it is always featured in the major fashion school rankings in the world. More than 300,000 graduates have left BUNKA so far. We are producing talented people who are active on the front line of the fashion scene not only in Japan but also in the world. [Image 3d33586-205-5ddfb2870f4fa90b82d5-2.png&s3=33586-205-547349409999b47e7b773fb2131660a4-288x58.png
■ Overview of Mercari, Inc.
Mercari, Inc. develops and operates the flea market app “Mercari” in Japan and the US with the mission of “creating a global marketplace that creates new value.” Through the power of technology, Mercari connects individuals around the world, allowing anyone to easily buy and sell goods, thereby creating a prosperous society that circulates resources and enables individuals to achieve what they want. I think In addition, group company Merpay, Inc. is working on finance-related businesses such as the smartphone payment service “Merpay” with the mission of “creating trust and creating a smooth society”.
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■Overview of SHIBUYA109 Entertainment Co., Ltd.
SHIBUYA109 Shibuya store (Shibuya Ward, Tokyo) is the center of four facilities. Under the corporate philosophy of “Making You
SHINE!-Brightening the present of the new generation and fulfilling their dreams and wishes-” Develop entertainment business that goes beyond
Established: April 3, 2017
Representative Director: Ayumi Ishikawa

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