SHOPCOUNTER, the number of contracts for opening pop-up stores in the October-December period of 2010 increased 1.6 times from the previous quarter and 5.2 times from a year ago, boosted by the growing needs for offline marketing such as physical sto

COUNTERWORKS Co., Ltd.
SHOPCOUNTER, the number of contracts for opening pop-up stores in the October-December period of 2010 increased 1.6 times from the previous quarter and 5.2 times from a year ago, boosted by the growing needs for offline marketing such as physical stores

COUNTER WORKS Co., Ltd. (Meguro-ku, Tokyo, CEO: Naoki Sanpei), a platform for searching for store locations such as pop-up stores and events, “SHOPCOUNTER” has the number of reservations for store openings in October-December 2010. The index “number of contracts concluded” increased by 159% compared to July-September 2010, and increased by 518% compared to October-December 2009, up 5.2 times in about one year, reaching a record high for six consecutive quarters. The has been updated.
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The number of registered users also increased 1.5 times compared to the same period of the previous year (compared to October-December 2021), and the cumulative number of brand registrations reached 26,000. It exceeded 10,000 in July 2020, about five years after the service started in May 2015, and after 1 year and 8 months, it exceeded 20,000 in March 2022, and reached 30,000 around March 2023. and the pace of increase in users is rapidly increasing.
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Since the spread of the new coronavirus infection, online consumption has been booming, but recently the growth rate is slowing down. We believe that one of the major factors behind the continued growth of this platform was the increase in manufacturers and brands that began to find business opportunities in marketing activities.
Furthermore, in the October-December period of 2010, we will expand the variety of store openings for food vendors, such as food trucks, which have a high ongoing need for store openings, as well as mobile carriers, insurance, and second-hand purchases. Our efforts to strengthen support for businesses in specific fields for the purpose of promoting sales of our products have also paid off.
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As a result, the gross merchandise value (GMV), which is the total amount of payments made through the platform, was able to grow by 237% compared to the same period of the previous year (October-December 2021).
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In the future, in addition to the above-mentioned initiatives, in order to capture trends such as the recovery of event implementation needs, we will cooperate with businesses such as advertising and PR agencies and utilize the database of offline sales that we have accumulated independently. We will strengthen marketing support such as OMO (Online Merges with Offline) through collaboration with partners in various sectors, and realize our mission of “digitalizing all commercial real estate and creating new infrastructure for commerce.” We will continue to push forward.
What is SHOPCOUNTER?
“SHOPCOUNTER” is an online platform that allows you to make
reservations for pop-up stores, events, exhibitions, etc. It is possible to search and reserve various commercial spaces such as shopping malls, supermarkets, department stores, shopping streets, station stores, office buildings, photography studios, and exhibition halls. As of the end of December 2022, it will be used by more than 26,000 brands in a wide range of industries, including apparel, miscellaneous goods, food, and life services.
SHOPCOUNTER: https://shopcounter.jp
Click here for vendors: https://shopcounter.jp/lp/tenant
Click here for space listing: https://shopcounter.jp/lp/owner Company Profile
Trade name: COUNTER WORKS Co., Ltd.
Location: Nakameguro Okura Building 6F, 1-26-9 Kamimeguro, Meguro-ku, Tokyo Representative: Naoki Sanpei, Representative Director and CEO Business description: Planning, development and operation of “SHOPCOUNTER”, “SHOPCOUNTER Omakase” and “SHOPCOUNTER Enterprise” Capital: 100 million yen (including capital reserve)
URL: https://counterworks.co.jp/
Recruitment page: https://counterworks.co.jp/recruit

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