Started business collaboration with Wantedly and Makuake

Started business collaboration with Wantedly and Makuake
Creating encounters between people and jobs centered on “empathy”
Wantedly Co., Ltd. (hereinafter referred to as “our company”), which operates the business SNS “Wantedly”, has started business
collaboration with Makuake Co., Ltd., which operates “Makuake”, a support purchase service for things and experiences. Through the collaboration of “Makuake” and “Wantedly”, we will create encounters between people and jobs centered on “empathy”.
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About the contents of cooperation
In this initiative, we will provide benefits to companies using Makuake to support recruitment activities using Wantedly. Through Makuake, companies that have realized encounters between people and things centered on “empathy” will support recruitment activities that meet workers centered on “empathy” even in the creation of
organizations for further growth.
◆ Flow until benefits are provided
1. Information on this collaboration and benefits for companies using Makuake The company introduced in 2.1. creates and publishes a recruitment page on Wantedly
3. Request to introduce the recruitment page in the special feature 4. After passing the special publication review, the recruitment page will be posted on the special page to attract the attention of Wantedly users.
On February 21, 2023 (Tuesday), we plan to hold an online briefing session to introduce the details of this initiative to companies using Makuake. (Application page:
About the background of cooperation
Through the operation of “Makuake”, a support purchase service for things and experiences, which is a place to connect implementers who want to create and spread new things and services and supporters who want to meet new things that match their tastes and preferences. To date, we have delivered more than 30,000 projects to the world. On the other hand, we have created encounters between people and companies through empathy through the business SNS “Wantedly” so far in order to “increase the number of hearts and minds at work”. Both companies, which have created encounters centered on “empathy”, have come to this collaboration in order to further spread the value of “empathy”.
Starting with the provision of benefits to companies using Makuake, we will continue to collaborate with Makuake in the future to create a society where people and goods and people and jobs revolve around “empathy”. I would like to increase the number of Kokoroodoru people in my work.
Comment from Akiko Naka, CEO of Wantedly Co., Ltd.
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“Makuake and Wantedly are brands with a very similar idea in terms of creating encounters centered on ’empathy’. With the emergence of a generation that values ​​’sympathy’ and meaning to WHY, and the keyword of purpose management is attracting attention, we would like to further spread the value of ‘sympathy’ through this collaboration.”

Comment from Kana Bogaki, co-founder and director of Makuake Co., Ltd. [Image 3

“With similar ideas and values, both companies are working on a business centered on ’empathy’, regardless of the scale, I wondered if it would be possible to make an initiative that would properly focus on companies with aspirations. Today’s collaboration announcement was made with a very high sense of urgency and a high sense of urgency. This is an initiative that aims to support the creation of an organization and a more robust management by organically connecting with customers through the axis of “empathy” and gathering colleagues who promote the business. In the future, we will do our best together with the aim of creating a worldview that will become the cornerstone of those who think that it is indispensable for companies.”
[Reference] About “Purpose”, which has been attracting attention in recent years In recent years, the “purpose” (the purpose of a company’s existence and social significance) has been attracting attention. According to the results of the “Survey on Corporate Purpose and Recruitment (*1)” conducted by our company in April 2022, first of all, job seekers (n=1,182) found that those who joined the company with an emphasis on purpose It has doubled over the years. Next, on the recruiting side (n=158), 87% answered that they “emphasize empathy for purpose during selection,” confirming that empathy for purpose is becoming more important in hiring. increase.
*1) “Survey on Corporate Purpose and Recruitment”
About Makuake
Service name: “Makuake”, a support purchase service for things and experiences “Makuake” is a “support purchase service for things and experiences” that allows supporters to pre-purchase new products and services announced by project executors along with stories such as development backgrounds with a feeling of support. . In addition to being used by businesses all over Japan in cooperation with about 100 financial institutions nationwide, we also cooperate with distribution partners in Japan and overseas to support business expansion even after the project ends. In addition, as a platform, we are focusing on improving products and developing new functions with the aim of improving convenience and satisfaction for both project executors and
Web URL:
iOS app:
Android App: -Company Profile-
Company name: Makuake Co., Ltd.
Representative: Ryotaro Nakayama, President and CEO
Head office location: Daiwa Shibuya Miyamasuzaka Building 10F, 2-16-1 Shibuya, Shibuya-ku, Tokyo 150-0002
Established: May 1, 2013
Business description: Operation of various support services centered on “Makuake”,
        Product production support business utilizing research and development technology URL:
About Wantedly
Wantedly provides a business SNS “Wantedly” for all working people to “deepen”, “connect”, and “deepen connections” through empathy in order to “increase the number of people working at work”. From the official release of the service in February 2012 to the present, the number of registered companies has exceeded 37,000 (*2) and the number of individual users has surpassed 3.5 million.
-Company Profile-
Company name: Wantedly Co., Ltd.
Head office location: MG Shirokanedai Building 4F, 5-12-7
Shirokanedai, Minato-ku, Tokyo
Representative Director: Akiko Naka
Established: September 2010
Business summary :
Wantedly, a business SNS used by over 3.5 million people
– Wantedly Visit where you can casually visit the company
– Wantedly People who record their encounters and share their achievements for business
– Recruitment marketing
– Engagement Suite
*2) From January 2023, limited to the number of registered companies for services in Japan
Details about this release:


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