Nile Co., Ltd.
The number one skin problem that women in their 40s most want to solve is “spots and dullness”, and the item that can be solved is “beauty essence”
-Survey by LASELA, a beauty information media for cosmetics and cosmetics that understands the “last product”-
The beauty information site “LASELA” operated by Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Toshio Takahashi, hereinafter Nile) will be open from July 20th to December 31st, 2022. We conducted a questionnaire survey on beauty concerns and
products/services targeting 302 women.
■Summary of survey results
As a result of a survey of 302 women in their 40s, the most common skin problem that they wanted to solve was “spots and dullness” at 21.5%, followed by “rough skin” and “wrinkles and sagging”. 73.8% of respondents answered that “skincare/basic cosmetics” was the solution to blemishes and dullness, and 22.9% answered that “beauty essence” was the solution. In addition, it was found that 68.0% of those who tried methods other than “skin care and basic cosmetics” realized the effect.
Top 3 skin problems that people in their 40s want to solve are “spots and dullness”, “rough skin” and “wrinkles and sagging”
73.8% of the solutions for spots and dullness are “skin care and basic cosmetics”
68.0% of those who tried products other than “skin care and basic cosmetics” answered that they were effective for spots and dullness. The beauty item that could solve blemishes and dullness is “beauty essence” ■ Survey background
In this survey, we will disclose the results of skin problems that 302 women in their 40s want to solve, the beauty products and services they have purchased and used, and their effects.
Survey target: 302 women in their 40s nationwide
Research agency: In-house research
Survey method: Internet survey
Survey period: July 20 to December 31, 2022
Number of valid responses: 302
■ Top 3 skin concerns for people in their 40s that they want to solve: spots and dullness, rough skin, wrinkles and sagging
When we asked 302 women in their 40s what skin problems they wanted to solve, the first place was “blemishes / dullness (21.5%)”, the second place was “rough skin (17.9%)”, and the third place was “wrinkles / sagging (17.5%). %)”was.
Skin in its 40s tends to become dry due to a decrease in firmness and moisturizing ingredients, and turnover tends to be disturbed. As a result, many women are worried because spots and dullness become more noticeable.
73.8% of the solutions for blemishes and dullness are “skin care and basic cosmetics”
When we asked women in their 40s who were worried about spots and dullness how they could solve it, 73.8% answered “skin care and basic cosmetics.” This was followed by “Cosmetic Dermatology/Cosmetic Surgery (15.4%)” and “Beauty Appliances (6.2%)”.
■ 68.0% of those who tried products other than skin care and basic cosmetics answered that they were effective against spots and dullness.
As a result of asking those who answered other than “skin care / basic cosmetics” whether they were able to solve their problems, 68.0% of them were able to solve their spots and dullness, and 32% of them could not.
If you want to completely erase blemishes, self-care is difficult, and there are methods such as laser treatment that works directly on the skin, so some people seem to choose treatment at a clinic.
Comments from people who were able to solve spots and dullness with cosmetic dermatology and cosmetic surgery (partial excerpt)
In a few months, it has become so beautiful that I don’t know where it was treated
Freckles that have bothered me since I was young, blemishes that I have been worried about with age, and blemishes that I have been worried about have suddenly become lighter.
In the explanation before the treatment, it was said that it may not be possible to say that the stain can be completely removed, but I am relieved that it was removed cleanly.
A gentle low-frequency laser removes it from the root, so it is gentle on the skin.
Comments from people who were able to solve spots and dullness with beauty appliances (partial excerpt)
It was overwhelmingly effective, and not only the spots but also the skin dramatically improved
I no longer worry about my skin becoming stiff and dull.
It’s good to be able to use it without any burden or trouble on the skin. The number one item that solved blemishes and dullness was “beauty essence” When we asked those who solved their blemishes and dullness with “skin care / basic cosmetics” what beauty items they were able to solve, “beauty essence” ranked first at 22.9%, followed by “skin care cream (18.8%). )” and “lotion (16.7%)” were selected.
Comments from people who were able to solve blemishes and dullness with serum (partial excerpt)
About a month after I started using it, I could see that it had become thinner. Vitamin A promoted turnover and was effective.
Wrinkles became thinner and smaller. Eliminates fine wrinkles and sagging around the corners of the eyes. Overall skin feels moist and soft
Since I started using it, I don’t have to worry about dryness anymore. ■ Characteristics of skin in your 40s and how to choose a serum that is effective for blemishes and dullness [supervised by experts] Skin in your 40s is “skin that is prone to dryness, with reduced firmness and moisturizing ingredients,” such as collagen and hyaluronic acid, which make up the skin. The skin, which had been able to retain moisture until now, has become more prone to dryness, making firmness and wrinkles stand out, and furthermore causing spots and dullness.
If you are concerned about spots and dullness, your skin turnover may be delayed. Disturbance of turnover is deeply related to lifestyle such as diet as well as dry skin. A regular life and careful moisturizing are very important to prepare the skin. It is also important to use whitening ingredients that suppress the production of melanin in parallel. It will become a strong ally in preventing stains and dullness care.
For blemish and dullness care, we recommend choosing a serum that contains the following whitening ingredients.
Ingredients recommended for suppressing melanin
・Vitamin C derivative
・Linoleic acid S
・Energy Signal AMP, etc.
Related articles: Causes and solutions for spots and dullness, how to choose skin care items [supervised by experts]
Measures against stains https://nyle.co.jp/lasela/productlist/skin_stain/ Face blemish countermeasure serum
https://nyle.co.jp/lasela/productlist/skin_stain/skincare_essence/ Anti-blemish lotion
Foundation https://nyle.co.jp/lasela/productlist/skin_stain/basemakeup_foundation/ Face dullness measures https://nyle.co.jp/lasela/productlist/skin_dull/skincare/ Anti-dull cosmetics https://nyle.co.jp/lasela/productlist/skin_dull/ Dullness around the eyes https://nyle.co.jp/lasela/productlist/eye_darkring/ Anti-dull serum
https://nyle.co.jp/lasela/productlist/skin_dull/skincare_essence/ Anti-dull lotion
https://nyle.co.jp/lasela/productlist/skin_dull/skincare_skinlotion/ We will continue to conduct surveys on beauty concerns at “LASELA,” a beauty information media for cosmetics and cosmetics that shows the “last product” that has solved beauty concerns.
“LASELA” is a media that allows me to efficiently meet beauty products and services that are the “last product” for me, among the many products that are highly rated by word of mouth. Released in the spring of 2022, with the mission of liberating all women from beauty concerns and creating a world where they can be who they want to be. https://nyle.co.jp/lasela/
[About Nile Co., Ltd.]
Founded in 2007. With the mission of “delivering happiness to future generations,” we will develop the marketing DX business and the automobile industry DX business with the strength of our digital know-how.
Address: JRE Higashi-Gotanda 1-chome Building 7F, 1-24-2
Higashi-Gotanda, Shinagawa-ku, Tokyo
Established: January 15, 2007
Representative: President and CEO Takahashi Takahashi
Capital: 3,674,556,838 yen (including capital reserve, etc.) Business description: Marketing DX business, automobile industry DX business URL: https://nyle.co.jp/
[Inquiries regarding this matter]
Nile Co., Ltd. Marketing DX Business Media Technology Division (Contact: Nakamura)
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