The rate of vegetarians in Japan is 5.9%, the results of the 4th Japanese Vegetarian, Vegan, and Flexitarian Population Survey by Vegewel have been announced.

Frembacy
The rate of vegetarians in Japan is 5.9%, the results of the 4th Japanese Vegetarian, Vegan, and Flexitarian Population Survey by Vegewel have been announced.

Frembacy Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Banta Ki) conducted the “4th Japanese Vegetarian, Vegan, and Flexitarian Population Survey by Vegewel”. We will publish the data together with the comparison results with the 1st survey (December 2017), the 2nd survey (December 2019), and the 3rd survey (December 2009) conducted in the past.
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Survey overview
[Survey name]
4th Japanese Vegetarian, Vegan and Flexitarian Population Survey by Vegewel [Survey method]
Web questionnaire survey by general monitors of external organizations [Number of people surveyed]
December 2017: 2,407 (1,202 men, 1,205 women)
December 2019: 2,399 (1,197 men, 1,202 women)
December 2009: 2,413 (1,208 men, 1,205 women)
January 2011: 2,418 (1,213 men, 1,205 women)
[age distribution]
December 2017: 481 in their 20s, 484 in their 30s, 480 in their 40s, 481 in their 50s, 481 in their 60s and over
December 2019: 480 people in their 20s, 480 people in their 30s, 480 people in their 40s, 481 people in their 50s, 478 people in their 60s and over
December 2009: 480 people in their 20s, 481 people in their 30s, 483 people in their 40s, 484 people in their 50s, 485 people in their 60s and over
January 23: 480 people in their 20s, 482 people in their 30s, 484 people in their 40s, 486 people in their 50s, 486 people in their 60s and over
Investigation result
In response to the question, “Do you have any dietary habits that you are working on?”, according to the January 2011 survey, 4.5% were vegetarian, 2.4% were vegan, 4.3% were gluten-free, and 8.3% were additive-free and organic. 2.4% for macrobiotics, 3.3% for fasting, 13.0% for low-sugar/restricted carbohydrates, and 3.1% for raw food (multiple answers allowed).
Vegewel defines the percentage of people who answered vegetarian or vegan in this survey as the “vegetarian rate in Japan”.
After subtracting 1.0% of respondents who answered both questions twice, the vegetarian rate in Japan was 5.9% as of January 2011. It increased by 0.8 percentage points from 5.1% in the previous survey (December 2009).
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In addition, the percentage of “flexitarians” who consciously reduce animal products at least one day a week was 19.9%. Flexitarians are also called “semi-vegetarian” or “loose veg”.
Details of the survey results and other data (experiences eating representative plant-based foods such as soy meat) are available on the plant-based portal site Vegewel.
[Details page of survey results]
https://vegewel.com/ja/style/statistics3
About Frembacy Co., Ltd.
[Image 3d16326-48-42a739ee2e573a313533-3.png&s3=16326-48-d098d62db389e6141372cd6cece01938-650x226.png
Frembacy Co., Ltd. is a venture company founded in 2015.
https://frembassy.jp/
With the mission of “spreading good consumption options for yourself and the world”, we operate Japan’s first plant-based portal site “Vegewel” and the social good product market “Good Good Mart”. Vegewel: https://vegewel.com/
Good Good Mart: https://goodgoodmart.com/
In 2022, it became a group company of euglena Co., Ltd. (listed on the Tokyo Stock Exchange Prime Market, securities code 2931), and is developing its business with the aim of achieving both social contribution and business scale.

Details about this release:
https://prtimes.jp/main/html/rd/p/000000048.000016326.html

MAIL:cr@prtimes.co.jp

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