Toho Co., Ltd.
The Toho Group, the No. 1 (*1) wholesale food wholesaler for commercial use in Japan, makes a full-fledged entry into the plant-based food business, launching its own brand “EAST BEE Plant-Based Hamburger Steak” for commercial use
Released sequentially from mid-January 2023
Toho Co., Ltd. (Headquarters: Higashinada-ku, Kobe, President: Hiroyuki Koga) is the first plant-based food (*3) that does not use animal ingredients (*2) in its own brand EAST BEE series for commercial use. ) “EAST BEE Plant-Based Hamburger” will be released sequentially from mid-January 2023.
[Image 1
[Image 2
In recent years, food has become more diversified, and there are various issues such as shortages of animal protein due to the increase in the world population and the environmental impact of livestock farming. , the demand for plant-based food is increasing. In addition, due to the SDGs (Sustainable Development Goals) and rising awareness of health in Japan, the alternative meat market is expected to grow to a market size of approximately 78 billion yen (*4) in 2030. menu is attracting attention.
The newly launched “EAST BEE Plant-Based Hamburger Steak” uses soy protein as the main ingredient and does not use any animal-derived ingredients. Did.
Recently, while various types of hamburger steaks have been launched among plant-based foods, our company has emphasized an approach that appeals to the five senses with the theme of “familiar hamburger steak”, and has been particular about taste, aroma, and texture. In addition, considering the use as food ingredients for commercial use, the seasoning is intentionally simple, so the menu is highly versatile, and it is a product that our company, which handles food ingredients for professional use, can recommend with confidence. Based on our management philosophy of “contributing to society through food,” we will contribute to the realization of SDGs through plant-based foods with low environmental impact.
*1 No. 1 domestic wholesaler specializing in food for commercial use (sales performance: 151.7 billion yen (fiscal year ending January 2022))
*2 No animal ingredients (livestock products such as beef, pork, chicken, eggs, milk, honey, and ingredients including seafood) are used.
However, there is a meat hamburger production line in the same factory. *3 Foods that use plant-derived raw materials instead of
animal-derived raw materials (Reference: Consumer Affairs Agency website)
*4 (Compared to 2020) Domestic alternative meat market size: 34.6 billion yen in 2020, 78 billion yen in 2030 (Reference: Seed Planning) [Image 3
■ Product overview
“Product name” EAST BEE plant-based hamburger
“Standard / Quantity” 1 bag (80g x 10) / 10 bags per case
“Release date” Released sequentially from mid-January 2023
“Sales Channel” Restaurants such as hotels, restaurants, pubs, industrial lunches, and theme parks
“Preservation category” Frozen
“Product features” 1. Emphasis on sensory elements such as appearance, aroma, and taste, and reproduces familiar hamburgers only with vegetable ingredients
2.Using a double-encrusting method, the outflow of fat is suppressed as much as possible and the juiciness is maintained.
“Cooking example” It is easy to arrange for Japanese and Western dishes, and you can enjoy it deliciously just by baking it as it is. All menu items are prepared using non-animal ingredients.
[Image 4
Details about this release:
https://prtimes.jp/main/html/rd/p/000000003.000043471.html
MAIL:cr@prtimes.co.jp