Tokyu Expand the target area of ​​the community mutual assistance platform application “common” to the ent ire area along the Tokyu line!

Tokyu
Expand the target area of ​​the community mutual assistance platform application “common” to the entire area along the Tokyu line! -We will recruit “common area ambassadors” for residents along the railway line and work to build services through co-creation with users-

Tokyu Corporation (hereinafter referred to as Tokyu) and Fuller Co., Ltd. (hereinafter referred to as Fuller) launched a community mutual aid platform in March 2021 to realize sustainable urban development by supporting autonomous local economies and communities. The target area of ​​the application “common” (hereinafter referred to as this service) will be expanded to all areas along the Tokyu line from January 24th.
This service creates communication within the community through the “posting function” for sharing information about the city and the “transfer function” for sharing unnecessary items. Currently, it is deployed in 12 areas along the Tokyu line (Yoga, Futakotamagawa, Kaminoge, Todoroki, Oyamadai, Kuhonbutsu, Jiyugaoka, Denenchofu, Tamagawa, Shinmaruko, Musashikosugi, Motosumiyoshi), and the total number of downloads is 10. ,000 cases have been exceeded.
In addition, the current number of communications within the app* exceeds 7,000 per month, and the transmission of event information by local organizations and other organizations has created real exchanges, and an autonomous community where residents help each other is beginning to be fostered. .
In addition, the “transfer function” added in December 2021, which allows you to transfer unnecessary items between neighboring residents, has exceeded 1,000 total listings and has a matching rate of over 50%. Through this function, we are not only strengthening the local community, but also working to create a system that allows people to choose environmentally friendly actions without feeling a special burden, toward the realization of a decarbonized and recycling-oriented society.
In addition, from the questionnaire survey of users, there were many voices saying, “I want to contribute to and revitalize the community through this service.” We are looking for ambassadors (hereinafter referred to as ambassadors). Ambassadors will actively use this service to create a foundation that makes it easy for residents along the line to participate, and will provide feedback on improvements to the app and needs in their daily lives. In addition, Tokyu employees who live along the line are also participating as ambassadors, and we will work on building services through co-creation between residents and Tokyu.
Both companies will continue to make improvements with the aim of making this service a “lifestyle platform” that supports various life scenes in the region according to the lifestyle of each individual, regardless of whether it is along the Tokyu line. In its long-term management plan, Tokyu has set the City as a Service concept as what it wants to be in 2050. We will work on sustainable urban development that utilizes
*The total number of communications on the app, including the number of posts, comments, and messages between users
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【another paper】
■Overview of the community mutual aid platform app “common”
1. overview
・ Start date: March 30, 2021 (Tuesday)
・ Target area: All areas along the Tokyu line
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▲Common service range
・Main target: Residents and workers along Tokyu lines
・ Official website: https://www.common.tokyu.co.jp/
2. Aim
This service is developed by Tokyu, which has focused on urban development in the real world, to build digital contact points with residents along the railway line and realize sustainable urban development that fuses the real and digital.
Local communities and residents from the perspective of
countermeasures against social loneliness and isolation, which has become a problem as the epidemic of the new coronavirus infection prolongs, and disaster prevention and mitigation against natural disasters, which have been increasing in recent years. The need for mutual assistance is increasing. In addition to supporting these efforts, this service will also contribute to the realization of a decarbonized and recycling-oriented society by allowing residents to exchange unnecessary items. This service started as a platform service for mutual assistance in the community, but in the future, by connecting with various services in the city, it will support various life scenes in the community according to the lifestyle of each person. We aim to become a “lifestyle platform”.
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▲The vision of the community mutual assistance platform application “common” 3. function
(1) Outline of “posting function”
1. Share the “now” of the city
It is a function to share scenery, events, future events, etc. in the city with users, and acts like a “bulletin board” in the city. “Posts” are linked to location information, so they are also displayed on the map of the app. You can intuitively check “when”, “where” and “what” happened in the city.
In addition, since users use the communication function anonymously, they can feel free to post without worrying about disclosing personal information.
2. Visualize city issues and solve them among residents
By posting things you want to know about your surroundings, questions, etc., users can share issues in the city with each other. In addition, the area where communication is possible is defined as a living area unit based on the station, and “communication with a specific number of people who live and work in the same city” will support the relationship of mutual assistance to solve the issues that are tied to the area.
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▲ “Posting function” image
(2) Outline of “transfer function”
 With the aim of further promoting resource circulation within the area and fostering community ties, we have introduced a function that allows you to transfer unnecessary items to nearby residents. In order to support safe and secure matching and transactions, users are required to disclose the address (up to the town name, e.g. Tamagawa, Setagaya-ku) whose identity has been verified by using a My Number card, etc., to the transaction partner. In addition, personal information (last name, gender, age) and self-introduction information (residential history, hometown, hobbies, etc.) can be disclosed voluntarily.
Delivery can be done face-to-face or via a “common spot”. “Common spots” refer to designated lockers, shelves, etc. installed in shops and facilities in the city, where users can hand over transferred items non-face-to-face.
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▲ “Transfer function” image
■ Achievements to date
1. Community reconstruction through revitalization of local communication In December 2022, the number of in-app communications* exceeded 7,000. We consider this to be an exceptional number for an app or service limited to a specific region or area.
*The total number of communications on the app, including the number of posts, comments, and messages between users
2. Gentle local self-help and mutual assistance in times of disaster, etc. One of the reasons for the birth of common was the flooding of the Tama River in 2019. Even when the Tama River rises in 2021, common users in the Futako Tamagawa area will post the situation of the water rise on the app. Users living in the community were loosely connected through the app, and mutual help naturally occurred through
information sharing.
In addition, it is also used for information on suspicious individuals in the area, crime prevention and disaster prevention information such as traffic accident information.
3. Further promotion of resource circulation within the region As of December 2022, the cumulative number of listings in the transfer function has exceeded 1,000, and the matching rate has exceeded 50%. We will further promote resource circulation within the region and contribute to the realization of a decarbonized, recycling-oriented society.
4. Conducting a questionnaire survey
We conducted questionnaire surveys in June 2021 and June 2022 in order to understand the points for improvement of this service and the needs of users. The addition of the “transfer function” and the recruitment of “ambassadors” were carried out based on user feedback from a questionnaire survey.
About common area ambassadors
・ Recruitment period
From Tuesday, January 24, 2023 to Sunday, February 5, 2023
・ Number of recruits
300 people in total (planned)
* About 5 people at each station
*If there are many applicants, a lottery may be held.
・Target station
Each station on the Tokyu Line (Toyoko Line, Meguro Line, Den-en-toshi Line, Oimachi Line, Ikegami Line, Tokyu Tamagawa Line, Setagaya Line, Kodomonokuni Line)
*Yoga Station, Futako-Tamagawa Station, Kaminoge Station, Todoroki Station, Oyamadai Station, Kuhonbutsu Station, Jiyugaoka Station, Denenchofu Station, Tamagawa Station, Shin-Maruko Station,
Musashi-Kosugi Station, and Motosumiyoshi Station where this service is already available Not applicable.
・Contents of cooperation
1. Use of common during the period (both posting function and transfer function) 2. Feedback to common (questionnaires/interviews, etc.)
*Please see the following website for details such as other
application conditions and application methods.
https://www.common.tokyu.co.jp/
Overview of Fuller Co., Ltd.
・ Location: (Kashiwa-no-ha Head Office) 178-4 Wakashiba, Kashiwa-shi, Chiba Prefecture Kashiwa-no-ha Campus 148 Block 2 KOIL
(Niigata head office) NINNO, 2nd floor, PLAKA2, 1-2 Sasaguchi, Chuo-ku, Niigata City, Niigata Prefecture
・Representatives: Shuta Shibuya, Masashi Yamazaki
・Established: November 2011
・Business description: Digital partner business
Fuller, which provides mobile application development and analysis support, draws a line with conventional outsourced development, and conducts business in a style that accompanies clients from strategy building to product development and growth as a “one team” in new and existing businesses. Expanding.
In the joint development of common, which was launched in March 2021, Tokyu, which has strengths in the field of urban development, and Fuller, which handles all aspects of the digital field, from business strategy construction to product development and growth, will combine the strengths that have been cultivated so far. We are working together to realize new business development in the digital domain through new synergies that combine urban development and technology. ・ URL: https://www.fuller-inc.com/ (Fuller official website) ■ About Tokyo 2050 VISION and CaaS concept
TOKYU 2050 VISION refers to the Tokyu Group in 2050, mentioned in the long-term management plan (management plan that summarizes management stance, area strategy, business strategy, etc. until 2030) announced by Tokyu in September 2019. It is a VISION that expresses what you want.
The CaaS (City as a Service) concept aims to pursue the well-being of each consumer and a sustainable recycling-oriented society, which is the goal of the TOKYU 2050 VISION. , is a concept for future urban development that actively utilizes cutting-edge digital technology. ・ URL: https://www.tokyu.co.jp/ir/manage/lplan.html (Tokyu HP: About the long-term management plan)
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▲ TOKYO 2050 VISION and CaaS concept
■ SDGs that Tokyu Corporation (consolidated) contributes to (SDGs declaration) With the aim of “creating a beautiful living environment”, we will work on sustainable “town development” that integrates transportation and other living infrastructure and services, achieve both business growth and solve social issues, and contribute to the SDGs.
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