Tokyu Store Co., Ltd.
Launched unmanned vending machine-integrated “Little” business format! Something good for the region, something good for the region
Tokyu Store Co., Ltd. (Headquarters: Meguro-ku, Tokyo) has started developing an unmanned vending machine-integrated store “Little” business format, and will be the first store on January 31, 2023 (Tuesday) “Little Ichigao”. produced by Tokyu Store” will open. This business format is a new business format with a lineup of various vending machines based on the concept of “a little ‘local’ good thing, a little ‘local’ good thing”. We propose convenience, new lifestyle scenes, and products unique to Tokyu lines to customers using the station. At the first store, “Little Ichigao”, you can enjoy easy-to-eat sweets, freshly squeezed orange juice, and chiffon cakes from “J.DEUX CERCLE”, a confectionery specialty store that has stores along the Tokyu line. By developing the “Little” business format, we will provide new value and deliver richness to the lives of local customers.
Going forward, Tokyu Store will continue to help customers find happiness in their daily lives through food.
With the motif of a little town overseas, we named it “Little” so that it would be a place filled with the character of that town.
The logo mark expresses that the city is gathered like building blocks, and connects the “t” with the desire to connect the city, people, and things.
≪Vending machine installed in Little Ichigao≫
[Raw squeezed orange juice “Feed Me Orange”]
A vending machine that is a hot topic in the world where you can taste freshly squeezed orange juice. Using 3-4 whole fresh oranges in one cup, the machine cuts, presses and juices the oranges on the spot. We provide 100% additive-free, fragrant freshly squeezed orange juice in about 40 seconds. Please use it to charge your energy before commuting to work or school.
[Chiffon cake specialty store “J.DEUX CERCLE”]
You can easily purchase chiffon cakes from a popular pastry shop in Azamino, which is particular about “ingredients”, “techniques”, and “freshly made”. The chiffon cake, which uses carefully selected ingredients that are safe and gentle on the body, is perfect as a gift for a little extravagant tea time. In addition, we have a wide variety of products such as financiers, sables, and limited-time products.
[Bourbon “Petit Mall”]
We have a wide variety of sweets, from popular standard products to specialty products such as “Alfort” and “Rich Chocolate Brownie”. The special chocolate “Yukimuro Chocolat” is sold only through vending machines in the Kanto region. We use cacao beans that have been aged in the snow room of Uonuma, Niigata Prefecture, so you can enjoy a refined taste without extra bitterness or astringency. Please enjoy this opportunity.
1. Store name: Little Ichigao produced by Tokyu Store
2. Location: 1156-1 Ichigao-cho, Aoba-ku, Yokohama-shi, Kanagawa Inside the platform of Ichigao Station on the Tokyu Den-en-toshi Line 3. Number of vending machines installed: 3
4. Deployment start date: January 31, 2023 (Tuesday) 9:00
[Tokyu Store Homepage]
Details about this release: