Toshiba Tec Corporation Demonstration experiment for life improvement and food loss reduction by smartphone application service

Toshiba Tec Corporation
Demonstration experiment for life improvement and food loss reduction by smartphone application service
– Verification of the effects of incentive proposals on consumers –
Toshiba Tec Corporation (Headquarters: Shinagawa-ku, Tokyo, President: Hironobu Nishikori, hereinafter “Toshiba Tec”), Toshiba Data Corporation (Headquarters: Minato-ku, Tokyo, CEO: Hiroaki Kitagawa, hereinafter “Toshiba Data”) ), Sapporo Holdings Co., Ltd.
(Headquarters: Shibuya-ku, Tokyo, President: Masaki Oga, hereinafter “Sapporo Holdings”), GIG Co., Ltd. (hereinafter “GIG”), The Japan Research Institute, Ltd. (hereinafter “Japan Research Institute”), Fuller Co., Ltd. (hereinafter “Fuller”), and Universe Co., Ltd. (hereinafter “Universe”) have launched a smartphone app service that supports the improvement of family dietary habits and the reduction of food loss at home and business. , we will conduct a demonstration experiment (hereinafter “this demonstration experiment”) to verify the extent to which it is accepted by consumers and whether it can be effective.
In this demonstration experiment, a smartphone app proposed actions to encourage improvement in eating habits based on data on the foods that the participating monitors did not like, as well as data on their daily food purchase history and eating habits. We will verify the effect on improving eating habits. At the same time, we will verify the effect of reducing food loss by making proposals that encourage the use and consumption of food ingredients, cooking using vegetable skins, etc., and the purchase of ingredients that have excessive inventory.
This demonstration experiment is a project commissioned by the Ministry of Economy, Trade and Industry “FY2022 infrastructure construction project related to efficiency improvement of distribution and logistics and creation of added value (creation of examples of supply chain efficiency improvement and food loss reduction using IoT technology) ( Note 1), and will be implemented in three prefectures, Aomori, Iwate, and Akita, from January 17, 2023 (Tuesday) to February 17, 2023 (Friday).
The amount of food loss in Japan reached 5.22 million tons as of 2020, and it is divided roughly equally between business-related waste generated by companies (2.75 million tons) and household waste generated by consumers (2.47 million tons). (Note 2). Although the amount of food loss has decreased since fiscal 2015, further reductions are required to achieve the SDGs (Sustainable Development Goals). Under these circumstances, demands from the government, shareholders, and consumers on companies are increasing, and efforts to reduce food loss at companies are becoming more active year by year.
On the other hand, outside efforts to encourage consumers have to focus mainly on educational activities to encourage voluntary efforts, and the reality is that household food loss reduction has not progressed much.
In order to accelerate household food waste reduction, it is essential to adopt an approach that consumers are willing to work on food waste reduction. Therefore, not only appealing to the ethical sense of “mottainai”, but also providing services that give consumers an incentive to improve their eating habits and health, and at the same time reduce household food loss through the use of these services. There is a need to develop such methods.
-About this demonstration test-
In this demonstration experiment, the smartphone app “Uchirepi” (hereinafter “Uchirepi App”) (Note 3) proposes ingredients to purchase and diet from the perspective of improving eating habits and reducing food loss, and monitors. It is a measure of the effect on actual behavior of
The purchase history at the supermarket “Universe” is automatically linked to the Uchirepi app via the electronic receipt service “Smart Receipt (R)” (Note 4). Photos of the dining table after eating, etc.) will be registered by yourself. Based on the purchase history and eating habits data accumulated in this way, as well as pre-registered food dislike data, the Uchirepi app recommends actions ( We will present a “quest” that is a proposal for eating breakfast, making recipes using ingredients that are not good at it, eating all the rice. In addition, in order to reduce the food loss that occurs at the store, a quest will be presented that suggests purchasing ingredients with excess inventory.
For each quest, achievement conditions such as registration of dietary data are set, and when completed, points set for each quest (can be exchanged for RARA points that can be used in the universe) will be awarded.
-Verification theme-
We will verify the extent to which a smartphone app service that supports the improvement of family eating habits and the reduction of food loss at home and business will be accepted by consumers and will be effective.
1. Promoting behaviors that improve family diets
We will verify the effect of improving your eating habits by providing quests that encourage you to improve your eating habits, such as eating breakfast and overcoming foods that you are not good at. In addition, we will verify whether there is a synergistic effect by working together as a family.
2. Promoting actions to reduce food loss at home
Focusing on direct disposal, leftover food, and excessive removal (removing too much vegetable skin etc.), which are the reasons for household food loss, quests aimed at reducing each (using up ingredients, eating up, We will verify the effect of reducing food loss through the provision of cooking proposals that use vegetable skins, etc. Also, as in 1., we will also verify whether there is a synergistic effect by working together as a family.
3. Promoting purchases that reduce food loss at stores
Through the provision of quests that encourage consumers to actively cooperate in reducing excess inventory caused by unforeseen
circumstances (for example, overproduction due to a good harvest, decreased demand for milk due to the impact of the new coronavirus infection, etc.) , to verify the reduction effect.
Implementation location: All 57 universe stores (Aomori, Iwate, Akita), monitor home
Implementation period: January 17, 2023 (Tuesday) to February 17, 2023 (Friday) Total 32 days
Participants: 100 pre-recruited monitors + monitor families
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Overall picture
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Uchirepi app image
-Role division of each company-
Toshiba Tec (Headquarters: Shinagawa-ku, Tokyo; President: Hironobu Nishikori) Toshiba Data (Headquarters: Minato-ku, Tokyo; CEO: Hiroaki Kitagawa) ・Provision of electronic receipt service “Smart Receipt (R)” Sapporo Holdings (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masaki Oga)
・Construction of consumer applications based on Uchirepi App ・Operation of this demonstration experiment
GIG (Headquarters: Chuo-ku, Tokyo; CEO: Takahiro Iwakami)
・Construction of consumer applications based on Uchirepi App Japan Research Institute (Headquarters: Shinagawa-ku, Tokyo; President: Katsunori Tanizaki)
・Overall design, promotion and effect verification of this
demonstration experiment
Fuller (Headquarters: Niigata City, Niigata Prefecture; Representative Directors: Shuta Shibuya, Masashi Yamazaki)
・Support for building consumer applications based on Uchirepi App Universe (Headquarters: Hachinohe City, Aomori Prefecture; President: Takehiko Miura)
・Provision of the location where this demonstration experiment will be conducted ・Operation of this demonstration experiment
-Future plans-
After verifying the results of this demonstration experiment, each participating company will promote the development and social implementation of services that will help reduce food loss in households and businesses from their respective fields.
(Note 1) FY2022 Infrastructure construction project related to streamlining distribution and logistics and creating added value (creating examples of improving supply chain efficiency and reducing food loss using IoT technology)
By utilizing IoT technology and data, we aim to improve productivity while streamlining store operations and supply chains, while creating new added value. It has become important for possible growth. Under such circumstances, this project aims to implement a demonstration project to create examples that contribute to the efficiency of the entire supply chain and the reduction of food loss, which is a social issue, by utilizing IoT technology and data. increase.
The Japan Research Institute, which has been entrusted with this project by the Ministry of Economy, Trade and Industry, will conduct multiple demonstration experiments during FY2022, based on the above background and objectives, together with food manufacturers, retailers, and other cooperating companies in this project. I plan to. This demonstration experiment, which is one of them, will be carried out with the aim of creating new added value for the retail industry mainly through the reduction of household food loss.
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Target area of ​​this project and scope of this demonstration experiment (Note 2) Status of food loss in Japan (FY2020) * From “Japan’s food loss has been the lowest since the start of estimation” (Ministry of Agriculture, Forestry and Fisheries press release / June 9, 2022)
(Note 3) Overview of Uchirepi
A smartphone app operated by Sapporo Holdings, which aims to reduce the burden of housework and create the fun and joy of “food” by communicating with family members. With a vision of “creating a warmer world through family meals,” the company’s mission is to “connect the ‘feelings of food’ and increase the smiles of family meals.” From January 2021, a beta version of the web application will be used to verify the needs of consumers for cooking at home and to build a food tech service that seamlessly connects a series of cooking-related experiences. . Based on the results of the verification, 1. Promotion of family communication related to “food”, 2. Collaboration and cooperation with a wide variety of companies involved in a series of cooking experiences, 3. Starting with purchase information and ingredients inventory information of each household We are promoting the provision of services from the three perspectives of recipe proposals and contribution to food loss reduction.
Reference website:
(Note 4) Overview of Smart Receipt (R)
An electronic receipt service developed and operated by Toshiba Tec and supported by Toshiba Data. To digitize detailed receipts of purchased products, which are usually provided on paper at the time of accounting, and to manage and provide them as data at an electronic receipt center. Consumers will be able to check their purchase history on their smartphones at any time without having to leave paper receipts at hand, which will improve the convenience of consumer shopping and reduce the cost of issuing paper receipts and the environmental impact. can. In this demonstration experiment, purchase history data will be linked to the Uchirepi app.
Reference website:
“Smart receipt (R)” is a registered trademark of Toshiba Tec Corporation. Details about this release:


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