totonou Co., Ltd. Dogs use supplements more than humans!?

totonou Co., Ltd.
Dogs are more likely to use supplements than humans!
About 45% of owners answered that they give their dogs supplements
Totonou Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Tatsuyoshi Honda), which newly develops media business and mail-order business, conducted a survey on the “pet (dog) supplement usage rate” for dog owners. was carried out.
*When quoting the content of a press release, please take the following measures.
・Statement that the citation source is “survey by pet media Petan” ・Set up a link to the article corresponding to Petan
Totonou Co., Ltd. is planning and developing pet products such as food, snacks, supplements, and beds. In planning and developing pet products, we conducted a survey of dog owners in collaboration with Petan, a pet media company operated by the same company.
This time, we conducted a survey of 90 people who responded that they “mainly care for their dogs and have the right to make decisions about purchasing food and treats,” and asked questions about dog
supplements. We investigated the circumstances behind the prevention awareness and the needs of the owner.
Survey outline
Survey overview: “Dog Health Questionnaire”
[Survey period] 2022/10/26-2022/11/7
[Survey method] Internet survey
[Survey number of people] 90 people who answered that they mainly take care of dogs and have the right to purchase food and snacks
[Survey target] Among those who answered “I have a dog” in the preliminary survey (1,000 samples) (130 people), “I mainly take care of my dog ​​and have the decision-making power to purchase food and snacks. ” (90 people)
[Monitor provider] Freeasy
About 45% of dogs use supplements. If you include the owner who “want to give”, it will be 60%!
When asked, “Do you give your dog any supplements?”, about 45% of the 90 people who answered, “I take care of my dog ​​as my main caregiver and have the right to make decisions about purchasing food and treats.” 40 people) answered that they gave supplements to their dogs. [Image 1d96367-7-c570306062ef1656bdee-0.png&s3=96367-7-677115b8cfbf4e9e7052693ae12dc9d7-1024x768.png
Including the intention to use it, nearly 60% (53 people) answered that they would like to give it.
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What are the supplement usage rates of Japanese and Americans? Due to differences in medical costs
According to a survey by the Ministry of Health, Labor and Welfare, 21.7% of Japanese men and 28.3% of women use supplements (*1). In Japan, dogs are more likely to use supplements.
By the way, there is data (*2) that 77% of Americans use supplements. The United States is a country where the spread of supplements is progressing so much that it is said to be a supplement powerhouse. This may be due to the high cost of medical care. It is speculated that the large difference in the supplement usage rate between Japan and the United States may be due to the difference in awareness of preventive measures due to the difference in medical costs.
So, what is the difference between medical costs for humans and dogs in Japan? First of all, in Japan, there is no health insurance system for dogs (pets) like there is for humans. Generally, the owner is responsible for all medical expenses. In some cases, medical expenses such as hospitalization and surgery can be quite expensive.
As with the high rate of supplement use among Americans, I think that the reason behind the high rate of use of supplements in dogs is “high awareness of prevention due to financial concerns about medical expenses.”
More than 80% of the reasons for starting to give supplements to dogs are “prevention”
When we asked the owners who actually gave supplements to their dogs about the reasons and reasons, 42.5% said, “I started giving supplements voluntarily because I had a disease or symptom that I was worried about.” voluntarily given for prevention
40.0% of the respondents answered that they began to give it, and more than 80% answered that they voluntarily started giving it for prevention.
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Are the desired effects of dog supplements correlated with financial risk? So, what kind of parts and symptoms does the owner think about prevention? [Image 4d96367-7-248b0c8f0a98da58ca6e-3.png&s3=96367-7-27a6879aecb131614d0d8b38137fe51d-1024x768.png
The three items with the greatest needs were “immunity” at 49.1%, “gastrointestinal” at 45.5%, and “joints” at 38.2%.
On the other hand, hair luster, skin, and anti-aging, which are similar to the cosmetic purposes of humans, account for about 20 to 35%, and although there is a need, it is not a priority.
Looking at this, I think that the magnitude of needs by body part/symptom is correlated with the high medical costs in the event of an emergency.
The specific types and ingredients of supplements you want to give your dog are related to needs and awareness.
We also asked about the specific types and ingredients of supplements that dogs are giving or want to give. In addition to the owner’s needs, it seems to be proportional to the recognition of the type and ingredient itself.
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For example, “glucosamine” and “chondroitin” are good ingredients for joints, and as a result of the high recognition and need, I think that many pet owners chose them. “Antinol” (trade name) and “green lipped mussel” (ingredient name) are good supplements and raw materials for joints, but they were chosen because they were not as widely known as “glucosamine” or “chondroitin”. It is thought that there were relatively few Mr.
“Lactic acid bacteria” is also highly recognized as a good ingredient for the gastrointestinal tract, and many owners have chosen it. However, there is a theory that the lactic acid bacteria that are good for the human stomach and the lactic acid bacteria that are good for the dog’s stomach are different. In fact, research on lactic acid bacteria for dogs has not progressed sufficiently and there seems to be a lot of unexplained parts.
Do Dogs “Take” Supplements?
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When we asked owners who give supplements to their dogs about their dissatisfaction and troubles when giving supplements, 13.0% (5 people/person) answered that it was difficult for their dogs to give them because they disliked them. 40 people) was only.
On the other hand, 50% of those who answered “I don’t know the effect” and “It’s expensive” chose about half. Supplements are not medicines, but are positioned as nutritional supplements for maintaining health, so it may be unavoidable to say “I don’t know the effect”.
“Eating” instead of “Drinking” | Why Dogs Can Take Supplements When we asked the owners what kind of supplements they actually give their dogs, 35.0% answered that they could be mixed with food such as furikake, and 35.0% said that they could be mixed with highly palatable foods such as snacks. And it seems that there are many owners who use products that are easy to give to dogs.
This time, we thought that the background to the use of dog
supplements might be the growing awareness of preventive measures due to the high medical costs of dogs (pets). However, I feel that perceiving high medical costs as a financial risk itself is one of the values ​​and environments that have changed from the past. The premise is that the owner wishes for the health and happiness of their dog, and the manifestation of that feeling can be seen from various data. *1 Reference: Ministry of Health, Labor and Welfare “2019 General Survey on Living Conditions” *2 See: CRN (American Nutrition Council) survey results
*3 Reference: Tokio Marine & Nichido “World Health Care and Safety 2010” Details about this release:


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