[Announcement on holding a webinar] Practical recruitment
branding-Recruitment public relations strategy to become a company selected by job seekers-held from 12:00 on Wednesday, February 8, 2023
United Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and Executive Officer: Yoshinori Hayakawa, Securities Code: 2497, hereinafter: United) will open core words Co., Ltd. from 12:00 on February 8, 2023 (Wednesday). We are pleased to inform you that we will invite CEO / Creative Director Takatoshi Sato and hold a free webinar on the theme of “Practical Recruitment Branding”.
Participation application URL:
https://united-jp.zoom.us/webinar/register/4616734972931/WN_FaY7KKDuSxCLXXTathI0fQ Many corporate recruiters are starting to feel the limitations of existing recruiting methods when it comes to the issues of job seeker population formation and job applicants’ withdrawal from selection. This is because communication with human resources agents and measures such as direct scouts alone are insufficient to organize effective points of appeal to job seekers and clarify policies.
One of the effective methods is “employment branding”. Employer branding is a method of giving job seekers a positive impression of working for your company. Clarify the image of the human resources you are looking for, and verbalize your company’s culture, attractiveness, and value. By practicing appropriate recruitment branding for job seekers, it is possible to improve population formation and selection declines.
United, which develops businesses such as human resource matching business, has been holding a webinar related to “recruiting human resources” since December 2022 in order to solve many recruitment issues. The speaker this time is core words Sato, who has a track record in recruiting branding for over 100 companies. We will thoroughly explain recruitment branding strategies and methods. This is a must-see for those who want to know how to create a recruitment and public relations strategy that will be required in future personnel affairs.
Overview of the webinar “Practical Recruitment Branding-Recruitment PR Strategy to Become a Company Chosen by Job Seekers-”
Date and time: February 8, 2023 (Wednesday) 12:00-13:00
Participation fee: Free
Venue: Online (Zoom)
Video viewing method: Information will be provided to those who have applied for participation.
https://united-jp.zoom.us/webinar/register/4616734972931/WN_FaY7KKDuSxCLXXTathI0fQ Participants: Anyone can participate.
・Managers, executives, and personnel department personnel who are having trouble formulating and implementing recruitment branding strategies
・Managers, executives, personnel department personnel who want to reduce recruitment costs by increasing their company’s recognition It is highly recommended for the people mentioned above.
-Part 1-12:00～12:45 (45 minutes)
Practical Recruitment Branding ~ Recruitment PR Strategy to Become a Company Chosen by Job Seekers ~
UNITED, Inc. DX Solution Division Manager Takato Maenaka
・United service introduction
core words Co., Ltd. CEO / Creative Director Mr. Takatoshi Sato ・Employer branding strategies and tactics
・ What is required of future recruiters
-Part 2-12:45-13:00 (15 minutes)
Q&A from participants
*Contents are subject to change without notice. Please note. -Speaker profile-
Mr. Takatoshi Sato
Core Words Co., Ltd. CEO / Creative Director
Born January 1, 1976.
Graduated from the Faculty of Science, University of Tokyo. Graduated from the Graduate School of Science, the University of Tokyo. Joined Recruit Communications in April 2001. For 11 years, we have supported recruitment branding and recruitment communication for more than 100 companies, including major automobile manufacturers, major material manufacturers, Internet-related companies, distribution and retail companies. After working as a manager and creative director, he moved to DeNA in July 2012. I belong to the recruiting team, and my main mission is recruiting branding and direct recruiting.
Established core words in July 2015.
United Corporation DX Solution Division Manager
Graduated from the University of Tokyo Graduate School of Agricultural and Life Sciences. Joined Ericsson Japan K.K. in 2007.
Since 2012, at ABeam Consulting Co., Ltd., he has mainly worked on projects such as planning management strategies and business strategies, as well as business reforms and sales reforms.
In 2018, he moved to Oracle Japan Co., Ltd. and was in charge of planning, execution and promotion of sales strategies and plans. Joined United Co., Ltd. in 2022 and became the manager of the DX Solution Division.
Head office location: MFPR Shibuya Building, 1-2-5 Shibuya,
Shibuya-ku, Tokyo 150-0002
Date of establishment: February 20, 1998
Representative: Yoshinori Hayakawa, Representative Director, President and Executive Officer
Business description: DX platform business, investment business, ad technology business, content business
Details about this release: