WAQ Co., Ltd.
[Gifts for this winter and spring] We asked 100 campers about the camping equipment that would be nice to receive as a gift.
~ “Sleeping bag” is the most popular gift for camping beginners ~
WAQ Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture,
Representative Director Seito Saeki, https://waq-online.com/) is an intermediate camper in his 30s and 40s (at least once every 3 months, and has a history of 2 We are pleased to inform you that we have conducted an awareness survey on camper gifts for 111 men who are over 3 years old).
Survey summary
[Image 1
Survey outline
Survey overview: Awareness survey on camper gifts
Survey method: Internet survey planned by IDEATECH’s research PR “Resapie (R) ︎” Survey period: January 11, 2023 to January 12, 2023
Valid responses: 111 men in their 30s and 40s who are intermediate campers (at least once every 3 months and have a history of 2 to 3 years or more)
*Composition ratios are rounded off to the second decimal place, so the total does not necessarily add up to 100.
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1 Please specify the name of “WAQ Outdoor – Official Online Store WAQ Co., Ltd.” as the source of the information.
2 When using on a website, please set up the link below as the source. URL: https://waq-online.com/
82.8% have received gifts/presents of camping equipment in the past When asked, “Q1. Have you ever received a gift or present for camping equipment?” The answer was 37.8%.
[Image 2
・ Many times: 45.0%
・A few times: 37.8%
・ Only once: 7.2%
・ Never: 9.9%
・Don’t know/can’t answer: 0.0%
Camping equipment that has been received as a gift/present, “lighting equipment” is the most common at 50.0%
For those who answered “Many times” or “Several times” in Q1, “Q2. n=92), 50.0% answered “lighting equipment”, 43.5% answered “tent”, and 42.4% answered “sleeping bag”.
[Image 3
・Lighting equipment: 50.0%
・Tents: 43.5%
・Sleeping bag: 42.4%
・Matte: 42.4%
・Cooking utensils: 42.4%
・ Tarp: 38.0%
・ Table & chair: 38.0%
・Tableware: 31.5%
・ Storage items: 30.4%
・ Clothes: 26.1%
・ Bonfire tools: 20.7%
・Pillow: 19.6%
・Other: 2.2%
・Don’t know/can’t answer: 0.0%
■ Items that would be nice to receive as a gift/present for camping equipment, 1st place “Lighting equipment” (42.3%), 2nd place “Tent” (39.6%)
When asked, “Q3. What kind of camping equipment would you like to receive? (multiple answers)” (n=111), 42.3% answered “lighting equipment”, 39.6% answered “tent”, “Sleeping bag” was the answer of 38.7%.
[Image 4
・Lighting equipment: 42.3%
・ Tent: 39.6%
・Sleeping bag: 38.7%
・ Tableware: 38.7%
・Matte: 37.8%
・Cooking utensils: 36.0%
・ Storage items: 33.3%
・ Bonfire tools: 30.6%
・ Tarp: 29.7%
・ Table & chair: 28.8%
・Pillow: 25.2%
・ Clothes: 24.3%
・Other: 3.6%
・ Nothing in particular: 0.0%
・Don’t know/can’t answer: 0.0%
Items such as “safety goods” and “compact bonfire stand” that would be nice to receive as a gift / present for camping equipment
For those who answered anything other than “I don’t know/can’t answer” in Q3, I asked them, “Are there any other items that you would be happy to receive as a camping gift/present other than what you answered in Q4.Q3? (Free answer) )” (n = 111), we received 71 answers such as “safety goods” and “compact bonfire”.
-Free answer/partial excerpt-
・36 years old: Safety goods.
・ 47 years old: A compact bonfire stand.
・ 49 years old: food.
・48 years old: Campsite use ticket, camping equipment rental ticket. ・46 years old: Grill stand.
・43 years old: Cooler box.
・45 years old: baton knife.
74.7% have ever given gifts/presents of camping equipment
When asked, “Q5. Have you ever given camping equipment as a
gift/present?” The answer was %.
[Image 5
・ Many times: 30.6%
・A few times: 44.1%
・ Only once: 9.0%
・No: 16.2%
・Don’t know/can’t answer: 0.0%
More than half of camping equipment gifts and presents have an average purchase price of “less than 10,000 yen”
For those who answered “Many times” or “A few times” in Q5, “Q6. Please tell us the average purchase amount of camping equipment used for gifts and presents.” (n=83) When asked, 21.7% answered “3,000 yen to less than 5,000 yen” and 24.1% answered “5,000 yen to less than 10,000 yen”.
[Image 6
・Less than 1,000 yen: 2.4%
・1,000 yen to less than 3,000 yen: 6.0%
・3,000 yen to less than 5,000 yen: 21.7%
・5,000 yen to less than 10,000 yen: 24.1%
・10,000 yen to less than 20,000 yen: 21.7%
・20,000 yen to less than 30,000 yen: 4.8%
・30,000 yen to less than 50,000 yen: 10.8%
・50,000 yen or more: 8.4%
・ No money is spent: 0.0%
・Don’t know/can’t answer: 0.0%
“Online shopping” is the most popular method for purchasing gifts and presents for camping equipment at 69.9%.
For those who answered “Many times” or “A few times” in Q5, we asked “Q7. ), 69.9% answered “online shopping”, 62.7% answered “store”, and 39.8% answered “catalog mail order”.
[Image 7
・Online shopping: 69.9%
・ Store: 62.7%
・ Catalog mail order: 39.8%
・ TV shopping: 19.3%
・Other: 0.0%
・I don’t know/can’t answer: 1.2%
Difficulties when choosing gifts and presents for camping equipment, “It takes time to choose” is the most common at 55.4%
For those who answered “Many times” or “A few times” in Q5, ask “Q8. n=83), 55.4% answered that it takes time to choose, 50.6% answered that they were unsure of the budget, and 45.8% answered that they did not know what they wanted.
[Image 8
・ It takes time to choose: 55.4%
・ Lost budget: 50.6%
・ I don’t know what the other person wants: 45.8%
・ Difficult to move when visiting multiple stores: 38.6%
・ The desired product was sold out: 24.1%
・ Can’t go shopping during store hours: 22.9%
・ I’m swept away by the store clerk’s opinion: 21.7%
・No hard experience: 6.0%
・Other: 0.0%
・Don’t know/can’t answer: 0.0%
Gifts and presents for camping beginners, “sleeping bag” (36.9%) and “lighting equipment” (36.0%)
When asked, “Q9. What kind of camping equipment would you like to choose as a gift or present for camping beginners? (Multiple answers)” (n = 111), “Sleeping bag” was 36.9%. , “Lighting equipment” was 36.0%, and “Cooking equipment” was 31.5%.
[Image 9
・Sleeping bag: 36.9%
・Lighting equipment: 36.0%
・Cooking utensils: 31.5%
・Matte: 27.9%
・Tableware: 27.0%
・Tables and chairs: 26.1%
・Tarp: 24.3%
・ Storage items: 24.3%
・Tents: 23.4%
・ Bonfire tools: 18.9%
・ Clothes: 17.1%
・Pillow: 15.3%
・Other: 2.7%
・I don’t know/can’t answer: 1.8%
Gifts and presents to choose for camping beginners, voices such as “cold protection goods” and “consumables such as gas and firewood” For those who answered anything other than “I don’t know/can’t answer” in Q9, “If there are any items you would like to choose as gifts or presents for camping beginners other than what you answered in Q10. ” (n=109), we received 66 answers, such as “cold weather goods” and “consumables such as gas and firewood”.
-Free answer/partial excerpt-
・ 41 years old: cold weather goods.
・ 47 years old: Consumables such as gas and firewood.
・ 43 years old: Lantern.
・33 years old: A mug.
・41 years old: Storage goods.
・ 43 years old: A book for beginners.
・46 years old: Knife.
summary
This time, we conducted an awareness survey on camper gifts among 111 men in their 30s and 40s who are intermediate campers (at least once every 3 months and have a history of 2-3 years or more).
Many intermediate campers have had the experience of receiving gifts and presents of camping equipment, and the result was that many of the camping equipment they received were “lighting equipment” and “tents”. In addition, “lighting equipment” and “tents” were ranked high as camping equipment that would be nice to receive.
“Online shopping” is often used as a method for purchasing gifts and presents for camping goods, and since it takes time to choose, it is important to make good use of online shopping dedicated to camping goods. So, you may be able to find camping equipment that you will be happy to receive.
The perfect light for any occasion! WAQ’s light series is perfect for gifts! [Image 10
https://waq-online.com/collections/outdoor-light If you want to send a gift in 2023! Sleep comfortably with WAQ’s camping mat series.[Image 11
https://waq-online.com/pages/matWAQ Outdoor – Official Online Store
“Add excitement to your life through the outdoors. ] concept, WAQ offers products that are easy for anyone to use and that make you want to go camping when you have them.
WAQ 2WAY folding cot https://waq-online.com/products/waq-cot1 WAQ RELAXING CAMP MAT https://waq-online.com/products/waq-rcms1 WAQ RELAXING PILLOW https://waq-online.com/products/waq-rcp1 WAQ LED LANTERN2 https://waq-online.com/products/waq-l1
WAQ Titanium Mug 450mlhttps://waq-online.com/products/waq-tm1 Company Profile
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Company name: WAQ Co., Ltd.
Established: February 23, 2017
Representative Director: Chengdu Saeki
Location: 1007 Shin-Osaka Daini Nichidai Building, 1-6-14 Higashi Nakajima, Higashi Yodogawa Ward, Osaka City
Business description: Online sales of outdoor goods
Outdoor goods wholesale and retail sales
Outdoor equipment rental business
URL: https://waq-online.com/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000030.000028853.html