Won the Minister of Agriculture, Forestry and Fisheries Award General sale of Hirai Beef, a brand of wagyu beef from Tamba Farm in Kyoto, the highest peak that chefs at 5-star hotels want to keep secret, has been lifted for general sale at Makuake,

Kyoto Tanba Ranch Co., Ltd.
[Won the Minister of Agriculture, Forestry and Fisheries Award] General sale of Hirai Beef, a brand of wagyu beef from Tamba Farm in Kyoto, the highest peak that chefs at 5-star hotels want to keep secret, has been lifted for general sale at Makuake, a support purchase service
A limited quantity of rare Hirai beef famous in the world of chefs as “Nikuho”, a purveyor of 5-star hotels

Kyoto Tamba Ranch Co., Ltd. (Headquarters: 53 Kitayaga Hitotsubashi, Nantan City, Kyoto Prefecture; Representative: Kazue Hirai) will launch on January 20, 2023 (Friday) for the purpose of test marketing and expanding sales channels for meat treasure “Hirai Beef”. , Mikuake Co., Ltd. will sell Mikuho “Hirai Beef” for the first time to general consumers at the support purchase service “Makuake” operated by Makuake Co., Ltd.
URL: https://www.makuake.com/project/hiraigyu/
■ What is the highest peak “Hirai Beef” that 5-star chefs want to keep secret? “Hirai Beef” is a world-class brand of beef that Kameoka City is proud of, which has been fattened for a long time only at “Kyoto Tamba Ranch”, a production ranch that has been in business for five generations since its establishment in the first year of the Meiji era in the Tamba area centered on Kameoka City, Kyoto Prefecture. [Image 1d114875-1-66ba2b56b351a48628f5-1.jpg&s3=114875-1-bebeeae3dd17dca5862e8e6bbd25c4f7-1601x901.jpg
In the midst of delicious water and abundant nature that changes with the seasons, we are committed to a stress-free fattening environment and long-term fattening.
[Image 2d114875-1-b1a96055a1a16535ef5c-8.jpg&s3=114875-1-3692038689ae8469d9e3704433b619e0-1227x1119.jpg
The number of cattle produced is limited to 40 to 50 per month, and until now it has been handled only by famous hotels and famous restaurants through some wholesalers, so it is not well known to the general public. It was a cow.
[Image 3d114875-1-434c02ce33def018210b-10.jpg&s3=114875-1-e282595d408dd34c709811159770ff1f-1601x901.jpg

■Kuroge Wagyu Beef, which is one in name and reality, has won many honors, such as “2nd place at the National Wagyu Talent Exhibition / 12th consecutive winner of the Kyoto Governor’s Award at the Kyoto Beef Carcass Exhibition”
“Hirai Beef” was ranked 2nd and 5th out of 183 cows at the 11th National Competitive Exhibition of Wagyu Beef, which is held once every five years. It is a Wagyu beef brand that has been certified by the world.
[Image 4d114875-1-125b8b2bf89d0b9b4366-9.png&s3=114875-1-52015534a2f86a06b302e6bb519b5f79-1600x900.png
In particular, in his hometown of Kyoto, he achieved the feat of winning the Grand Prize and winning the Kyoto Governor’s Award for the 12th consecutive time at the “Kyoto Beef Carcass Exhibition”. Kyoto Four Seasons Hotel” is used in a luxury hotel, and it is sometimes said to be “a brand of beef that even gourmets can’t help but want to keep secret”.
■The secret of the taste that even gourmets can’t help but groan is in the unique “long-term fattening” that can be said to be inefficient. [Image 5d114875-1-350a78b0102cd1bb88f5-6.jpg&s3=114875-1-2538d1f02199330771fffc20b96fe831-1230x632.jpg
“Long-term fattening” is the fattening method that has been handed down at Kyoto Tanba Ranch since its founding in the first year of the Meiji era.
While many branded cattle are usually shipped in 27 months, “Hirai Beef” is fattened for 32-36 months, which is about 6 months to 9 months longer than usual.
Prolonging the fattening period increases the risk of losing marbling and catching disease, so many farms do not do this. The more it melts naturally at human body temperature, the better it will be. In addition, it also leads to the condensed “meat original taste” that does not lose to fat.
This unique “long-term fattening”, which can be said to be
inefficient, has been highly evaluated by many chefs and at
competitions since the Meiji era, and is the reason why Hirai beef is called “meat treasure”.
[Image 6d114875-1-f12360f9247207c7645e-3.jpg&s3=114875-1-0e737aec7ce0a8f1c0e2d41ca44c0fd9-1601x901.jpg
■Limited quantity sold at support purchase service “Makuake”

Product name
(1) Nikuho Hirai beef enjoyment set (steak course for 2 people) 22,000 yen (tax included)
(2) Nikuho Hirai beef enjoyment set (sukiyaki course for 2 people) 22,000 yen (tax included)
(3) Nikuho Hirai beef sirloin steak (2 servings) 10,000 yen (tax included) (4) Nikuho Hirai beef trial set (1 serving) 8,000 yen (tax included) (5) Nikuho Hirai beef mixed hormone (2 servings) 5,000 yen (tax included) Details ː https://www.makuake.com/project/hiraigyu/
* During the posting period on the support purchase service “Makuake”, you can purchase up to 10% off the above price.
■Company Profile
Name: Kyoto Tanba Ranch Co., Ltd.
Location: 53 Kitayaga Hitotsubashi, Yagicho, Nantan City, Kyoto Prefecture Representative: Kazue Hirai
Established: January 1992
*Kyoto Ranch was established in the first year of the Meiji era.

Details about this release:
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