Yamasaki Co., Ltd.
Rasana Saifu Shinto Factory Resumed factory tour for the first time in about 3 years! Prior to the resumption of factory tours, the first “Family Day” event was held!
～To make employees and their families become fans of Lasana～
Yamasaki Co., Ltd. (Headquarters: Hiroshima City, Representative Director and CEO: Hikaru Doi, hereinafter referred to as our company), which develops the seaweed cosmetic brand “Lasana”, which has the No. 1 (* 1) sales of seaweed cosmetics nationwide (* 1), is a new coronavirus infection prevention measure. For the first time in about 3 years, the Saifu Shinto factory tour will resume from January 16, 2023 (Monday). Prior to the resumption of factory tours, we held an event “Family Day” on December 27, 2022 (Tuesday) to invite employees’ families as our first attempt.
*1) Results for 2021 “Cosmetics Marketing Directory 2022” Counseling (including mail order), as a Lasana brand-Fuji Keizai survey-
[Image 1
Rasana Family Day
[Holding background]
In 2007, we started operations at the Saifu Shinto Factory (Asanami Ward, Hiroshima City), the first cosmetics factory in Hiroshima Prefecture that is open for tours. So far, about 30,000 visitors have been involved in social contribution activities to the local community through work experiences for junior and senior high school students and special summer vacation tours for family participation.
The “Family Day” event is an initiative that leads to the newly formulated long-term management policy [increase the number of fans who can sympathize with Lasana] as the management system has changed from this term. A policy that includes the content of “becoming an indispensable presence for customers” and “employees are happy and proud to work at our company, and the company puts the happiness of employees and their families first.” will be The event was held with the hope that all employees’ families would become fans of Lasana by seeing and learning about Lasana’s passion for manufacturing. By having family members see how they actually work, they can deepen their understanding of work, nurture children’s views on work, and promote communication between family members and co-workers. The purpose of this is to deepen the understanding of employees and to create an environment where employees can work comfortably.
[Overview]
Date: Tuesday, December 27, 2022 9:00-11:00
Location: Yamasaki Co., Ltd. Seifu Shinto Factory
-Event program-
■ Business card exchange
■ Factory tour
Work experience for fathers and mothers
Seaweed bath oil prototype experience
■ Make a surprise message card for your father/mother
[Family Day Event]
[Image 2
Business card exchange experience / factory tour
[Image 3
Furniture assembly experience / Inspection work experience
[Image 4
Air shower experience / Surprise message card making
[Voices of participating children]
●It was fun because I was able to do things that I would never normally experience.
●It was cool where my mother worked.
●I enjoyed the air shower experience.
[Voices of participating employees]
●It was a good opportunity for them to get to know the work that I usually do by actually experiencing it.
●It was nice to see the children’s surprise and smiles by seeing them actually working.
●It was good to be able to explain while actually showing the site because I don’t usually bring them to my workplace.
●It was a good opportunity for people at work to get to know my family. I want you to hold the 2th time too!
[About the factory tour]
Factory tour acceptance start date: Acceptance will resume from January 16, 2023 (Monday)
https://www.corporate.lasana.co.jp/factory/
[About Lasana]
◆Hair Treatment Counseling Domestic sales No. 1 (* 1) seaweed cosmetic brand “Lasana”
[Image 5
The “Lasana” brand is a cosmetics manufacturer born in Hiroshima Prefecture that has expanded nationwide. Since launching its mainstay product, Rasana Seaweed Hair Essence, in 1998 as a pioneer of leave-in treatments, it has gained popularity for its high repair power and non-sticky feel, and has sold over 21 million units (*2). .
We have received support from a wide range of generations. We would like to continue to be a brand that stays close to our customers and can continue to move forward together.
*1) 2021 results “Cosmetics Marketing Handbook 2022” counseling (including mail-order sales), as a Rasana brand -Fuji Keizai research- *2) Total sales of hair essence series (totaled in November 2021) 【Company Profile】
Trade name: Yamasaki Co., Ltd.
Representative: Representative Director and CEO Hikaru Doi
Location: 3-7 Funairi Honcho, Naka Ward, Hiroshima City, Hiroshima Prefecture 730-0843
Founded: April 1970
Capital: 80 million yen
Business: Manufacture and sale of cosmetics
Manufacture and sale of quasi-drugs (hair care, skin care, bath additives) URL: http://www.corporate.lasana.co.jp/
[Inquiries from customers]
Yamasaki Co., Ltd. PR manager
TEL: 0120-78-8682
Reception hours: 9:00-19:00 (weekdays), 9:00-17:00 (Saturdays, Sundays, and holidays)
Website: https://www.lasana.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000013.000013175.html
MAIL:cr@prtimes.co.jp