Zojirushi Mahobin Co., Ltd.
“Women should do housework” has decreased by about 55% compared to 10 years ago “Women do housework, men work” is outdated! A survey on self-catering and cooking among people in their 20s living alone reveals a difference in awareness from 10 years ago
The method of researching recipes has shifted from the “Internet” to “SNS.” The rice cooker, which is the second largest home appliance owned, is in demand for a small-capacity, high-performance rice cooker.
Zojirushi Mahobin Co., Ltd. conducted a “survey on self-catering and cooking” targeting men and women aged 20 to 29 (persons living alone). Compared to the “Survey on self-catering and cooking” conducted in 2012 with the same content, it became clear that the awareness of self-catering and cooking has changed.
・Survey title: Survey on self-catering and cooking for people in their 20s living alone
・ Survey period: December 6, 2022 to December 9, 2022
・Survey target: 300 men and women in single households aged 20 to 29 ・Research method: Internet
* Reference: Zojirushi Survey Series “Survey on self-cooking and cooking in your 20s living alone”
https://www.zojirushi.co.jp/topics/assets/pdf/2012/2012_10.pdf (Research period: October 5, 2012 to October 12, 2012)
[Table 2: https://prtimes.jp/data/corp/6490/table/72_1_20180640bb57fb30b96a8158e1a2a866.jpg ]
1. 50% of people in their 20s who live alone “rarely cook” in the morning, but 77% “cook every day” at night The place where recipes are referred to has changed from the “Internet” of 10 years ago to “SNS”.
According to a survey, 50% of people in their 20s who live alone don’t cook breakfast “a few times a month or not at all”.
Reasons for infrequent cooking include “I am busy with work/school and cannot find time to cook (42.6%),” “I only eat instant food (22.1%),” and “I am not good at cooking (16.2%).” I was.
On the other hand, about 80% of the respondents answered that they “cook dinner almost every day to once a week” (Q2), indicating that there is a large bias in the timing of cooking in the morning and at night. It turns out there is.
Compared to the survey conducted 10 years ago, there were no major changes in cooking time and cooking budget, and in terms of
self-cooking style, the top 3 were those who save time, those who save time, and those who are particular (Q3).
Also, when asked about the places where they refer to recipes when cooking, in this survey, “cooking sites (Cookpad, etc.) (41.0%)” and “SNS (Instagram, Twitter, etc.) (31.3%)” ranked high. , “Web media” and “Family”, which had been ranked 10 years ago, decreased (Q4). It can be seen that cooking using cooking sites and SNS is becoming mainstream rather than WEB media. Even in a life where it is difficult to secure cooking time due to personal life and other household chores, it is thought that cooking time can be shortened and made more efficient by being able to easily check it on SNS.
2. More than 80% of respondents said that the preparation and cleanup of food after marriage should be equally shared by two people. ”Women do housework, men work” is already outdated!
Regarding the value of cooking and cleaning up after marriage, 83.3% of the respondents answered that “two people should divide the work equally.” In a survey conducted 10 years ago, 34% of respondents said that “two people should share the work evenly,” indicating that awareness has changed significantly over the past 10 years. At the same time, as of 2012, approximately 65% of all respondents answered that “women should do housework after marriage,” but in this survey, only 13% of all respondents (Q5). As for the reasons, “If we both work in the same way, we both have the same amount of time, so we should do it equally.” “Housework”, “Men’s work” is an old-fashioned value”, “I think that we can build a good relationship by sharing the work as a person regardless of whether it is a man or a woman”, and compared to 10 years ago today Therefore, the idea that “housework should be done by women” is fading for both men and women, and it is thought that flexible sharing of work according to each other’s work and lifestyle environment is becoming established as a new value.
3. The top 3 kitchen appliances for people in their 20s who live alone are “microwave oven, rice cooker, electric kettle”.
Among the home appliances owned by people in their 20s who live alone, microwave ovens (78%), rice cookers (62.7%), and electric kettles (53%) ranked in the top three (Q6). Although there is a difference in the frequency of cooking in the morning and at night, it was found that the majority of people own household appliances that are frequently used for daily meals, such as cooking rice and warming side dishes. . Also, regarding the points that are emphasized when purchasing these cooking appliances, the top answers are “Cooking takes less time (24.7%),” “Product prices are cheaper (19.0%),” and “Easy to maintain (18.7%).” (Q7), and it can be seen that
single-person households in their 20s are choosing home appliances with an emphasis on the two axes of “efficiency in cooking” and “product price”. People in their 20s, who can be said to be a generation that is living an independent life while being busy with work and school every day, say that they choose home appliances that suit them, taking into account the time they can devote to cooking and their financial circumstances. It is possible.
4. The rice cooker chosen by people living alone in their 20s cooks 3 to 4 cups. However, about 95% of the rice cooked at one time is about 3 go, and about 60% answered that they “keep warm”.
A rice cooker that more than 60% of households in their 20s living alone own. When asked about the size (capacity) actually used, 58% of the respondents answered “3 to 4 cups”. Regarding the amount of rice cooked per time when actually using a rice cooker, 36.7% of the respondents answered “2 go”, and about 95% of the respondents answered “0.5 to 3 go”. occupied. It turns out that most people in their 20s who live alone cook rice in relatively small amounts.
In addition, about 60% of the respondents said that the rice cooker’s “warm” function “keep warm”. However, 52.3% of the respondents answered that the average warm-up time is “within 1 hour”, and about 80% of the total, including “about 2-3 hours”. Although there are many people who use the keep warm function, it turns out that there are few people who keep the cooked rice warm for a long time. It is
conceivable that many people who live alone use the keep-warm function for a short period of time in anticipation of freezing food for pre-cooking.
Equipped with a new function that can keep warm deliciously! Introducing a small-capacity, high-performance rice cooker that is perfect for people living alone
From January 21, 2023, Zojirushi Mahobin Co., Ltd. will launch a small-capacity (up to 3 cups) type microcomputer rice cooker with enhanced heat retention function, “Kiwame Cooking” (NL-BX05 type), in response to the needs of young people. will be released.
The main target of this product is single-person households such as students starting a new life and new members of society. Since the heater at the bottom of the pot wraps around the entire pot, it cooks rice that is fluffy to the core. By heating the bottom and top lid of the pot during the steaming process, the “tsuyu” that causes sticky rice is suppressed and the rice is cooked crisply.
In addition, it is newly equipped with “Urutsuya Thermal Insulation” that can keep warm deliciously for 24 hours. Since the bottom sensor controls the temperature at the optimum heat for keeping warm, it suppresses the evaporation of water and keeps deliciously warm for up to 24 hours.
Product information page:
Details about this release: