1818 Co., Ltd. New fashion brand “1818 (Iya-Iya)” was born on October 18 ~ Providing a place for free and diverse self-expression ~

[1818 Co., Ltd.] New fashion brand “1818 (Iya-Iya)” is born on October 18 ~ Providing a place for free and diverse self-expression ~ ​
1818 Co., Ltd. Press release: October 18, 2024 New fashion brand “1818 (Iya-Iya)” is born on October 18 ~ Providing a place for free and diverse self-expression ~ From casual to formal, street to mode, we offer genderless fashion that respects individuality – A new brand that liberates individuality with a free style that is not bound by boundaries – Beyond the boundaries of fashion, the new brand “1818 (Iya-Iya)” led by creator “Shio” was launched to provide a place for everyone to freely express themselves. Regardless of gender or age, 1818 embraces a wide range of styles, from casual to formal, street to mode, and offers a platform that respects individuality and allows you to express yourself to the fullest. This brand was born out of member Shio’s desire to escape from an environment where he felt limited and to “do something more authentic and interesting.” Shio and the members who used to work at the same apparel shop will continue to take on new challenges by leveraging their past experiences. Through 1818, we aim to explore each person’s strengths and likes and expand the possibilities of freer and more diverse fashion.

Art Addiction by 1818 Brand concept: Art Addiction by 1818 1818 is a brand with the theme of “discovering your individuality and expressing it freely.” 1818 is characterized by a space where each member has a different way of thinking, lineage, and individuality, yet they respect each other and create harmony. The brand’s slogan, “Iya-Iya,” symbolizes the free spirit of going against the flow and encourages having the courage to say “no” and being yourself. 1818 views fashion as “art” and aims to use it as a means of
self-expression. Find the one that suits you from a wide variety of styles and express yourself through fashion. That freedom is what makes 1818 so appealing. Original line and product development 1818’s strength is the presence of a dedicated patterner who can create 100% original designs. The brand’s original line boasts unparalleled originality and is characterized by designs that incorporate trends while also having a unique worldview. We offer a wide range of items, from stage costumes to daily wear to caps and socks that are perfect as gifts. The price range is from ¥10,000 for the original line to ¥2,000 to ¥3,000 for select lines that reflect trends, so we have a lineup that caters to a wide range of demographics. In addition to mainly selling online, we also plan to hold regular pop-up shops, giving more customers the opportunity to experience the world of 1818.

Future development and vision In addition to establishing a fan base in Japan, 1818 is also looking to expand into Asia, including South Korea, and Europe. As a re-imported brand, we aim to become
internationally acclaimed and strengthen our presence in the global fashion market.

Contribution to society and message 1818 offers the freedom to express themselves through fashion to those who question the notions of “normal” and “the same as everyone else.” Using fashion as a medium, we communicate the importance of self-expression and spread positive messages about how to live with confidence. Through 1818, we hope to contribute to the realization of a society where diverse styles and values ​​are respected. 1818 will continue to deepen its brand value as a place of self-expression and provide inspiration to fashion lovers around the world. HP https://1818space.com instagram https://www.instagram.com/1818spacecom/ TIKTOK 1818 (@1818spacecom) | TikTok X https://x.com/i/flow/login?redirect_after_login=/1818spacecom