Asmark Co., Ltd.
“Life” is the most popular supermarket in Osaka City, followed by “Business Supermarket” and “Bandai.” ~Survey on usage status of supermarkets, drugstores and commercial facilities in Osaka City~ Point card ownership rate, “Hankyu Oasis” and “MaxValu” are high among those in their 60s and older
A marketing research company, Asmark Co., Ltd. (Higashi, Shibuya-ku, Tokyo, Representative Director: Shoichi Machida), asked men and women between the ages of 15 and 79 living in Osaka to conduct a survey to understand the actual usage of supermarkets, drug stores, and commercial facilities in Osaka. ”, and the results were published on February 6.
* The survey date is December 14th (Wednesday) to December 21st (Wednesday), 2022.
[Image 1
【 Investigation result 】
“Osaka City” is the main city of western Japan and the Kinki region and the center of economy, culture and transportation. In 2025, we will also hold the Osaka Kansai Expo with the theme of “Designing Future Society for Our Lives.”
As a result of a referendum to abolish Osaka City and establish a special ward, it was decided in 2020 that Osaka City would remain, and since then, the prefecture and city have been working together to promote the growth and community development of Osaka. It is a place where many people who love their hometown and are full of loyalty and compassion live, and supermarkets, drug stores, and commercial facilities are indispensable in people’s daily lives. This time, we compared representative stores in Osaka City by gender and age group and investigated the actual situation.
– Topics –
The most popular supermarket in Osaka City is Life, followed by Gyomu Super and Bandai.
Point card ownership rate Higher for Hankyu Oasis and MaxValu among those in their 60s and older
Around 20% of people use online supermarkets. The usage rate is particularly high among men in their 20s and younger.
The most used drugstore in Osaka city is “Sugi Pharmacy”, followed by “Daikoku Drug” and “Matsumotokiyoshi”.
Hankyu Department Store is the most used commercial facility in Osaka City *Click here to download the survey results
– pick up –
■ Reasons for choosing the supermarket you usually go to
Q. Please let us know all the reasons why you choose the supermarket you usually go to. (Multiple selection possible)
Life is the most popular supermarket. There are many reasons for “close to home”.
Among the top reasons given for being close to many supermarkets, “Because the price is cheap” is the most common for “Sandy,” “Super Tamade,” “Gyomu Super,” and “Super Sanko.”
[Image 2
Reasons for choosing the supermarket you usually go to
■ Ownership of supermarket point cards (including app members) Q. Do you have a point card (including app members) from the supermarket you usually go to? Please let us know all supermarkets that have point cards (including app members). (Multiple selection possible)
Life is the supermarket with the highest rate of point card holders in each age group.
The percentage of people in their 60s and older who have “Hankyu Oasis” and “MaxValu” point cards is high. The ownership rate of point cards (including app members) is higher among women than among men. [Image 3
Ownership status of supermarket point cards (including app members) ■ Net supermarket usage
Q. Please let us know about your net supermarket usage. (choose one) The usage rate of the net supermarket is mid 20%. For men, the younger they are, the higher the usage rate, and the usage rate is
particularly high among men in their 20s and younger.
[Image 4
Net supermarket usage
■ Reasons for choosing the drugstore you usually go to
Q. Please let us know all the reasons why you choose the drugstore you usually go to. (Multiple selection possible)
Sugi Pharmacy is the most popular drugstore, followed by Daikoku Drug. “Matsumoto Kiyoshi” is conspicuously used by those in their 20s and younger. Many drugstores say “close to home”
Among the reasons why they are selected, the most common answer is “cheap price” for “Daikoku Drug”, “OS Drug” and “Cosmos”.
[Image 5
Reasons to choose the drugstore you usually go to
■Commercial facilities I usually go to
Q. Please let us know all the commercial facilities that you usually go to. (Multiple selection possible)
The Hankyu Department Store is the most used commercial facility in Osaka City. “Lucua/Lucua ile”, “Tennoji Mio” and “Linx Umeda” are used by younger generations, especially among those in their 20s. In addition, the facility utilization rate is higher for women than for men.
[Image 6
Commercial facilities I usually go to
[Click here for all survey results]
https://www.asmarq.co.jp/data/osaka-supermarket/
*On the above page, you can download the data including the summary table for free.
【 investigation 】
The supermarket you usually use
Reasons for choosing the supermarket you usually go to
Ownership status of supermarket point cards (including app members) Net supermarket usage
Drug store you usually use
Reasons to choose the drugstore you usually go to
Possession of drugstore point cards (including app members)
Commonly used commercial facilities
Image of each commercial facility
[Survey overview]
Survey name: Survey on usage of supermarkets, drugstores, and commercial facilities in Osaka City
Survey target: Men and women aged 15-79 living in Osaka City Number of valid responses: 972 samples
Percentage: Equal collection of gender and age * Only males in their 20s and younger have missing samples
Survey period: December 14 (Wednesday) to December 21 (Wednesday), 2022 Survey method: Web questionnaire
Investigation agency: Asmark Co., Ltd.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000337.000018991.html
MAIL:cr@prtimes.co.jp