AWA Co., Ltd.
[Survey report] What kind of styling product do you use? The first place was “oil”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at women in their teens and older all over Japan. We conducted a questionnaire survey on “What kind of styling agent do you use?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: January 2023
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (100 women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/haircare-62
* When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/haircare-62).
Summary of survey results
As a result of the questionnaire survey, “What kind of styling agent do you use?”, the first place was “oil”.
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1st place oil
・I use it to protect my hair from damage when using curling irons every morning. I like it because it gives a moist finish. (Woman in her 20s)
・Because it doesn’t harden too much, you can keep your styling firmly until the evening, and the scent will remain. (Woman in her 20s) ・I like the oil because it’s not sticky, it feels moisturizing right away, and even people who aren’t used to using it can use it easily. (Female in her 30s)
The first place was “oil”.
Many people commented that they liked the moist finish and that they could keep the styling without being too stiff.
2nd place Wax
・Because my hair is thin, soft, and straight, I use wax because it gives my hair firmness and volume. (Female in her 30s)
・Ahoge is also noticeable, so wax is used to maintain the shape of the hair while suppressing it. It is then fixed with a spray. (Female in her 30s)
・Because there are many types of wax, you can use them according to the hairstyle you want to finish, such as a neat hairstyle that does not fall apart, a fluffy and light hairstyle, and a bundled hair style. (Female in her 40s)
Second place was “Wax”.
There were many opinions that it can create a sense of volume and that you can enjoy various hairstyles.
3rd place hair milk
・I don’t like my hair to be sticky because it lacks volume. (Female in her 30s) ・While moisturizing the hair, I feel that the whole hair becomes easier to put together. Many of them have a nice scent, and when you put them on, your tension goes up. (Female in her 40s)
・I often use hair milk because it gives the smoothest and most natural finish. (Female in her 30s)
3rd place was “hair milk”.
There was an opinion that the hair is less sticky and the hair is easier to put together.
4th place mousse
・Because the hair is fluffy and neat. Also, I like mousse because it doesn’t make my hair sticky and makes it feel light. (Female in her 40s)
・Because it can be used smoothly without stickiness and can be used easily wherever you want to use it. And above all, the price was cheap, so I chose it. (Female in her 40s)
・Because the hair is fluffy and neat. Also, I like mousse because it doesn’t make my hair sticky and makes it feel light. (Female in her 40s)
4th place was “Moose”.
There was an opinion that the hair is less sticky and the finish is soft and light.
5th place balm
・Because I don’t really like it when my hair is tied up and the side hair tends to stand up near the top. (Female in her 30s)
・Since the scalp and hair tend to be sticky, use a small amount of balm on the ends of your hair. It’s just a balm because even a small amount gives you a glossy and bunchy feeling. (Female in her 40s) ・Because it gives you a moderate amount of wetness and gives you a bunch of hair, you can put your hair together in a stylish way. (Woman in her 20s)
5th place was “Balm”.
There was an opinion that it can be used only on areas of concern, and that it gives a sense of bundle and a stylish finish.
6th place gel
・The gel is the smoothest and doesn’t put too much strain on the hair, so I like it the most. (Female in her 40s)
・It’s not as sticky as balms and waxes, and there are many situations where you don’t need a wet feeling. Also, it sticks more firmly than others, so I use it as a gel. (Woman in her 20s)
6th place was “Jel”.
There was an opinion that because it is smooth and not sticky, it hardens firmly.
summary
In a survey of 100 people, 58% of the respondents answered “oil”. Also, as the reason for answering, there were many opinions such as because they like the moist finish and because they can keep the styling without being too stiff.
Please refer to it when styling.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates a community-based gray hair dyeing specialty beauty salon Somali (https://a-w-a.co.jp/hennasalonsomari/) and a hair care information site “Hair Care Talk (https://haircare-talk.com/)”. I’m here.
Company HP: https://a-w-a.co.jp/
Search for nearby hair salons: https://haircare-talk.com/salonselect/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000152.000107159.html