Ax Yamazaki Co., Ltd.
AX YAMAZAKI’s “Perfect sewing machine for raising children” won the gold medal at the “New York ADC Awards”!
Ax Yamazaki Co., Ltd. (Representative Director: Kazufumi Yamazaki / Location: Osaka City, Osaka Prefecture) sells a sewing machine that is just right for raising children. I received the award.
https://architecture-collection.com/winners_2022/ADCA2201028/ Sewing machine product page that is perfect for raising children http://www.axeyamazaki.co.jp/kosodate/index.html
-What is the New York ADC Award-
Established in 1920, the Art Directors Club (ADC) recognizes commercial advertising and design based on the same criteria as works of art, and is the world’s oldest advertising award. Over the years, it has attracted the attention of design and advertising professionals from around the world, and is one of the leading awards in the advertising world that art directors around the world aspire to. ADC Awards official website URL: https://architecture-collection.com/adc-awards/
[Introduction of “sewing machines that are just right for raising children”] “The perfect sewing machine for raising children” was developed specifically for the child-rearing scene, while interviewing mothers raising children so that even mothers who do not use sewing machines can think, “Let’s try this.”
[Nowadays mom’s “I want to use this!” ]
1. It’s okay to be busy
Even working moms can quickly take it out and use it in their spare time! It’s also cordless, so you can use it anywhere.
2. It’s okay even if it’s your first time
To make it easy to use, hold your smartphone over the QR code to see how-to videos and simple recipes! In addition, you can put your smartphone on the smartphone stand and operate the sewing machine while watching the video, so you can concentrate on handmade without worrying about how to use it or how to make it. The smartphone stand can also be used as a needle guard, so it is safe even if there are children.
3. Even if you’re not good at tidying up, it’s a stylish design, so you can use it as a storage shelf in your living room.
Easy: Easy access to how-to videos and easy recipes with a QR code. Simplicity: Just the right amount of usability with well-thought-out simple functions.
Compact: Ultra-compact size that even women can use with one hand, weighing only 2.1kg.
Stylish: “Design appliances” that harmonize stylishly with modern living spaces. [Image 4
・Possible to sew about 4 layers of denim (limited to flat stitches) ・Power supply 2WAY method (AC adapter or AA alkaline dry battery) ・Either hand operation or foot operation can be selected (with foot switch). ・The speed can be switched between low speed and high speed. With LED light. ・Buttonholes are also possible with 12 sewing patterns. A free arm that can also sew cylinders.
Product name: Sewing machine perfect for raising children
Price: Open price (reference price 11,000 yen/excluding tax) Embroidery kit (sold separately) 3,000 yen/tax not included
Release date: March 27, 2020
Product size: width 29.4 x depth 11.5 x height 26.5 (cm)
Product weight: about 2.1kg (body only)
Set Contents: Thread, thread holder, needle, bobbin, threader, buttonhole holder, needle plate driver, QR code sticker, smartphone stand, sewing machine recipe perfect for raising children, AC adapter, foot switch, instruction manual, warranty card ,
Embroidery set: embroidery frame, feed dog cover, embroidery presser foot, chaco paper, design book x 2
Batteries used: Alkaline AA batteries x 4 (sold separately)
Power source: AC adapter or battery
Sales distribution: Manufacturer’s direct sales site
Contest: The perfect sewing machine contest for raising children (A contest will be held from time to time where you can post your work on Instagram)
[Ax Yamazaki Co., Ltd. Company Profile]
A household sewing machine manufacturer founded 74 years ago, aiming to create a market with the aim of “one machine for every household” by manufacturing products and services that help solve social issues through sewing machines.
The representative director is the third generation.
Company name: Ax Yamazaki Co., Ltd.
Representative: Kazufumi Yamazaki, Representative Director
※”Saki” is the official notation
Location: 3-12-5 Shariji, Ikuno Ward, Osaka City, Osaka Prefecture 544-0022 Founded: October 1, 1946
Lines of business: Manufacture and sale of sewing machines, etc. URL: http://www.axeyamazaki.co.jp/
Details about this release: