Cidecus Co., Ltd.
Exhibited sustainable veggie jerky at the Emperor’s Birthday Celebration Reception at the Singapore Embassy
Jointly developed product with Noen Teitaro Co., Ltd., provided to VIPs at the Yamagata Prefecture booth
Sydecas Co., Ltd. (Kakogawa City, Hyogo Prefecture, Representative Director: Masahiro Yoritama, hereinafter referred to as “Sidecas”), which develops Ninja Foods, and agricultural corporation Teitaro Farm Co., Ltd. (Sakata City, Yamagata Prefecture, Representative Director: Hisamichi Endo). “Radish Jerky” and “Atsumi Kabu Jerky” co-developed by HIS MAJESTY) will be used at the Emperor’s Birthday Celebration Reception “A Reception of The 63rd Birthday of HIS MAJESTY THE EMPEROR” ( Available at The Ritz-Carlton, Singapore on February 23, 2023.
[Official store] https://ninjafoods.jp/collections/sustainable-veggy Singapore is expected to be the hub of the Southeast Asian market, and many local governments offer various ingredients as promotions for VIPs at the Emperor’s Birthday Celebration Reception held there every year. At the reception in 2023 (5th year of Reiwa), “Veggie Jerky” jointly developed with Noen Teitaro Co., Ltd., which utilizes radish and Atsumi turnip from the Shonai region of Yamagata Prefecture, was exhibited at the “Shin Kitamae” booth of the Shonai region of Yamagata Prefecture. provided by
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【Product Summary】
Sustainable veggie jerky [Atsumi turnip] (Atsumi turnip from Yamagata/Shonai) Sustainable veggie jerky [Snow country radish] (Yamagata/Shonai radish) The first of the “Sustainable Veggie Jerky” series, which transforms non-standard vegetables that have to be discarded with next-generation konnyaku material NinjaPaste.
Daikon radish and Atsumi turnip (red turnip) produced in the Shonai region of Yamagata Prefecture (Sakata City and Tsuruoka City). Among them, it is a natural and sustainable “vegetable jerky” that was born using materials that had to be discarded due to being too large or partially burned by snow.
Daikon radish, which has a reputation for being as sweet as a pear, and Atsumi turnip, a red turnip that is a specialty of the Shonai region. The ingredients are only NinjaPaste, vegetables, soy milk, soy sauce, and sesame oil! A super healthy snack with only 8.5kcal (radish) and 0.4g of fat per bag.
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■ Issues to be solved by this project: “Hidden food loss”
The amount of “food loss” discharged from domestic business
establishments and households is said to be 5.22 million tons, but this figure does not include “agricultural products discarded in fields”, and 1.78 million tons are produced every year. Substandard vegetables (excluding fruits) are discarded. This indicates that 13% of the total vegetable harvest is “hidden food loss” that never reaches the market. In fact, about 200 tons of radishes produced by Teitaro per year, which is about 20% of the production volume, have to be discarded as non-standard.
■ “Sustainable next-generation Otsumami” born in the field
In order to solve this problem, the two companies have collaborated to launch the “next-generation food in the field” project. After half a year of trial and error, this “vegetable jerky” was born. By the spring of 2023, exports to Singapore and Taiwan are also planned. We aim to enter the global market with our next-generation Otsumami. ■ Background of this product development
This sustainable vegetable jerky was born as one of the activities of the Shonai Agribusiness Study Group. The Shonai Agribusiness Study Group aims to create new industries through cross-sectoral
collaboration between the Sakata City Industrial Promotion and Town Development Center Sanroku and Leave a Nest Co., Ltd., and is active as a private entity that takes on the challenge of verifying and socially implementing various collaborative hypotheses and promoting industrial development in the Shonai region. doing.
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Cidecus representative Yoritama (left) and Teitaro representative Mr. Endo ■ NinjaFoods, a next-generation food business that goes beyond all food restrictions
There are many people in the world who have dietary restrictions such as diabetes, high blood sugar, obesity, and allergies.
Therefore, we focused on konnyaku, an ancient Japanese plant-based healthy food. We aim to realize “a world where everyone can enjoy delicious food without restrictions” by utilizing “NinjaPaste”, a material that keeps konjac paste in a unique technology, as a next-generation ingredient.
■ Next-generation konjac material NinjaPaste
NinjaPaste is a next-generation konnyaku material that has succeeded in keeping regular konnyaku in a paste form without completely solidifying it. By mixing it with other materials, it reinforces the target fibers and forms konnyaku gel, realizing strong binding molding. Therefore, it is possible to mold foods that take advantage of the goodness of the ingredients without using wheat gluten, eggs, or starch syrup.
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■NinjaFoods open innovation
If we only monopolize NinjaPaste and provide the final product, it is impossible to realize the world we aim for, “a world where everyone can enjoy delicious food without restrictions.”
Therefore, we believe that by providing NinjaPaste itself, which is the core material, to the outside, and by organizing and opening up knowledge about its utilization, it will be possible to make all kinds of food more flexible.
Currently, we are promoting the following co-creation projects with various external companies.
・ A protein bar project (https
://prtimes.jp/main/html/rd/p/000000060.000029701.html)
・Free recipe release project using NinjaPaste
(https://prtimes.jp/main/html/rd/p/000000055.000029701.html) ・ NinjaPaste free sample provision project for alternative protein manufacturers (https://prtimes.jp/main/html/rd/p/000000051.000029701.html) ・ Healthy Otsumami development project with university student intern (https://prtimes.jp/main/html/rd/p/000000049.000029701.html) By combining various other ingredients with NinjaPaste, it is possible to develop next-generation NinjaFoods that match various eating habits, such as low-sugar, low-calorie, allergen-free, halal-friendly, and vegan-friendly. In anticipation of the 2025 Osaka/Kansai Expo, we are disseminating various products such as SDGs diapers to the world. Sydecas Inc.
JA Building 2F, 621 Jikemachi, Kakogawa-cho, Kakogawa-shi, Hyogo 675-0066 555-0011 2-6-18 Takeshima, Nishiyodogawa-ku, Osaka City MILAB in the Galilei Group Headquarters Building
[Official store] https://ninjafoods.jp/collections/sustainable-veggy Details about this release:
https://prtimes.jp/main/html/rd/p/000000078.000029701.html