Factorye Started a new business, "Family clothes" that solves negative problems with clothes. Released the first product, "Anti-Itch Inner"

Factelier
Launched a new business “Family clothes” that solves negative problems with clothes. Released the first product, “Anti-Itch Inner”
Site URL: https://factelier.com/kayumi_inner/

The fashion brand “Factorye” (operated by Lifestyle Accent Co., Ltd.), which delivers only things that can be said about Japan, will start a new business, “Family clothes” that solves negative problems with clothes.
In addition, the first product, “Anti-Itch Inner”, has been released. In addition to our own site (https://factelier.com/kayumi_inner/), we will also start selling on Amazon as a distribution other than direct sales for the first time as a factoryier.
■ About the new business “family clothing”
The new business “Family clothing” business brings together Japanese manufacturing technology to solve negative problems hidden in modern people’s daily lives, problems that they are aware of but have given up on.
While accumulating standard series that enrich lifestyles in existing businesses, we will pursue negative problem-solving series in new businesses, pursuing the happiness of consumers through fashion. Aim for sales of
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■ 1st product “anti-itch innerwear”
The first product in the “family clothes” business is “anti-itch innerwear”. Developed for those who have trouble choosing innerwear, such as sensitive or dry skin that causes itchiness depending on the innerwear.
We interviewed doctors in advance and tried on clothes for people with skin concerns while repeating trial production.
82.30% of the results of the preliminary monitoring showed that 82.30% of them answered that their skin problems had improved.
【Product Summary】
Product name: Anti-itch inner
Price: 6,930 yen (tax included)
Sizes: 36, 38, 40
Color: Black
Sales: Factorye EC site, Amazon
Company site URL: https://factelier.com/kayumi_inner/
■ What are the 4 “skin-friendly” products realized by bringing together Japanese technologies?
1) Made of 100% natural fiber and processed to give it a soft finish Uniquely processed into the rarest and highest quality natural fiber that has excellent moisture absorption and release properties among general clothing fiber products.
Even if you sweat, the sweat does not stay on your skin for a long time, so it is gentle on your bare skin and keeps you comfortable. The ultra-fine fibers are flexible and cause minimal or no irritation to the skin.
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2) Extremely gentle on the skin with Japanese technology
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3) High hygroscopicity/moisture release
– Moisture absorption is twice that of cotton and 30 times that of polyester The fabric of this product also has excellent moisture wicking properties. It absorbs sweat from the skin and releases moisture to the outside, keeping the skin smooth.
In addition, due to its high hygroscopicity and moisture release, moisture does not easily remain on the surface of the fiber, preventing the growth of odor-causing bacteria. In addition, it also works to trap odor molecules inside the fibers, so it also suppresses sweat odor.
Because it is a function that the fiber itself has, the effect continues even after washing.
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4) Heat retention that does not get chilled by sweat
Even if you sweat, the inner fabric absorbs sweat quickly and releases it outside, so you don’t get cold.
The power of natural fibers keeps you warm and comfortable all the time. [Image 5

-About the Makuake Project-
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■ Project name
I want to solve the problem of sensitive skin and dry skin!
The ultimate skin-friendly innerwear that brings together Japanese technology URL: https://www.makuake.com/project/factelier_inner/
■ Implementation period: December 5th to December 20th, 2022 ■ Project results
Target amount: 300,000 yen
Achieved amount: 2,354,196 yen (achievement rate: 784%)
Number of purchases: 360
Supporters: 311 people
Number of purchases: 360
-Makuake try-on monitor survey results-
[Survey Summary]
What you want in your innerwear is gentleness on your skin! Anxiety about chemical fibers favoring natural fibers also highlighted About 80% of people have some kind of skin problem. 37.86% of skin troubles are “super dry skin”.
The overwhelming number one concern about innerwear is “Itchy skin” at 75.5% 82.30% of those with skin problems answered that wearing these innerwear “improved their problems.”
A total of 86.41% of respondents answered that they were “very satisfied” and “satisfied”. 97.44% of people with “super dry skin” ranked first by skin problem
Combining “definitely want to buy” and “want to buy”, 92.23% showed a high repeat intention. 97.44% of people with “super dry skin” ranked first by skin problem.
[Survey overview]
Survey name: [Skin-friendly innerwear] Monitor questionnaire (15 questions in total)
Implementation period: January 10-15, 2023
Survey method: Internet survey (Google Forms)
Survey target: Makuake Project Purchaser of the product
Number of valid respondents: 103
■ Please select all that apply to the point you decided to purchase at Makuake (MA, N=103)
When asked about the points on the site that influenced purchase intentions, the first place was “skin-friendly” and “100% natural fiber” at the same rate at 65.5%. The third place was “for sensitive skin / dry skin” with 62.14%.
Many people suffer from sensitive and dry skin, and they are looking for products that are gentler on their skin.
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■ Do you have skin troubles? If you have, please select all that apply (MA, N = 103)
When asked about their skin concerns, 37.86% ranked overwhelmingly 1st for “super dry skin”. The second place was “sensitive skin” at 29.13%. The result was that 21.36% of people had no worries, and about 80% of them had some kind of problem.
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■ Please select all that apply to your concerns about innerwear. (MA, N=103)
When asked if they had any worries about their current innerwear, the overwhelming number one answer was “Itchy skin.”
Itchy skin can be caused by dryness or the accumulation of sweat on the skin for a long time.
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■ Did wearing anti-itch innerwear reduce your worries?
(SA, N=74, people with some skin problems)
When asked if their worries about innerwear were actually resolved after wearing “anti-itch innerwear”, 82.30% of those who had skin problems answered that their worries had improved.
I found that I was able to contribute to solving the problems I had with innerwear.
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■ Please tell us how satisfied you are after wearing anti-itch innerwear. (SA, N=103)
When asked about their level of satisfaction with wearing the “anti-itch innerwear”, 86.41% of all purchasers answered that they were “very satisfied” and “satisfied”.
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Looking at the level of satisfaction by skin problem, 97.44% of those with “super dry skin” ranked first, followed by 95.24% of those with “allergies,” and 88.88% of those with “other skin diseases.” The result was a higher level of satisfaction for those who had symptoms such as itching than usual. When asked about their level of
satisfaction with wearing the “anti-itch innerwear”, 86.41% of all purchasers answered that they were “very satisfied” and “satisfied”. By skin concern, 95.24% of those with “allergies” ranked first, followed by “very dry skin” at 97.44 and “people with other skin diseases” at 88.88. The result was a higher level of satisfaction for those who had symptoms such as itching than usual.
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■ Would you buy anti-itch underwear again?
(SA, N=103)
When asked if they would like to purchase “anti-itch innerwear” again after wearing it, 92.23% of respondents answered “definitely want to buy” and “want to buy”, resulting in a high repeat intention. [Image 13
By skin troubles, 97.44% of people with “super dry skin” ranked first. Next, 95.24% of respondents said they had allergies.
Those who were unsatisfied with their previous innerwear even with their skin problems, or those who had problems, had higher results after the next purchase.
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