IDEATECH Co., Ltd.
[That company, an intern who really gets nervous? ] Honest survey of planners who have experienced internships, many people feel the “gap in planning work” before and after the internship
– Revealing the reality of “opportunities to transmit ideas were limited” and “only creating materials as told”-
IDEATECH Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tomoo Ishikawa), which operates the fastest domestic research PR “Resapie (R) ️” (https://research-pr.jp/material), plans We are pleased to inform you that we have conducted a survey by planning intern level for 111 company employees who have experienced long-term internship as a job.
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Survey summary
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Survey outline
Survey overview: Survey by planning intern level
Survey method: Internet survey planned by IDEATECH’s research PR “Resapie (R) ︎” Survey period: January 20, 2023 to January 22, 2023
Valid responses: 111 company employees who have experienced long-term internships as planning staff
*Composition ratios are rounded off to the second decimal place, so the total does not necessarily add up to 100.
≪Terms of Use≫
1 Please specify the name “IDEATECH” as the source of the information. 2 When using on a website, please set up the link below as the source. URL: https://hikoma.jp/ideatech/job_offers/367
The most common reason for choosing a planning intern was “because I thought it would be awkward” at 53.2%
When asked “Q1. Why did you decide to start an internship in planning and marketing? (multiple answers)” (n = 111), 53.2% said, “I thought it would be awkward.” 35.1% answered that they wanted to work in planning and marketing in the future, 34.2% answered that they liked coming up with ideas, and 34.2% answered that they wanted to try new things.
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Q1. Please tell us the reason why you decided to start a planning and marketing internship. (multiple answers)
・ Because I thought it would be awkward: 53.2%
・ Because I wanted to work in planning and marketing in the future: 35.1% ・ Because I liked to come up with ideas: 34.2%
・ Because I wanted to try new things: 34.2%
・Because I was interested in a job that creates something new: 28.8% ・Because I wanted to experience planning and marketing work before employment: 21.6%
・ Because I liked collecting information: 18.0%
・Other: 0.9%
・I don’t know/can’t answer: 4.5%
More than 70% have not reached the level of “engaging in a series of planning processes from research to proposal”
“Q2. At what level were you involved in ‘planning work’ at the long-term internship you experienced? If you have multiple long-term internships where you have experience in planning work, please answer the internship where you worked the longest. ”(n=111), 37.8% answered “Level 2 | Miscellaneous work such as receiving instructions and preparing materials”, and 20.7% answered “Level 3 | I was involved in part of the project proposal process”. have become.
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Q2. At what level were you involved in “planning work” at the long-term internship you experienced? If you have multiple long-term internships where you have experience in planning work, please answer the internship where you worked the longest.
・Level 1 | Support work for employees in planning positions only: 11.8% ・ Level 2 | Only miscellaneous tasks such as document preparation after receiving instructions: 37.8%
・Level 3 | Participated in the planning proposal process: 20.7% ・Level 4｜Proactively implemented a series of processes from research to proposal: 21.6%
・Level 5 | Responsible for all processes as the person responsible for the overall design and strategy of planning operations: 2.7% ・Other: 0.0%
・I can’t answer / I don’t know: 5.4%
Approximately 80% felt a “gap in planning work” before and after the internship For those who answered “Level 1, Level 2, or Level 3” in Q2, they asked, “Q3. falcon. ”(n=78), 11.5% answered “very much” and 66.7% answered “somewhat”.
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Q3.Did you feel a gap in your understanding of “planning work” before and after joining the company as an intern?
・I felt it very much: 11.5%
・ Somewhat felt: 66.7%
・ Did not feel much: 20.5%
・ Did not feel at all: 0.0%
・I don’t know/can’t answer: 1.3%
Approximately 60% of respondents answered that they had limited opportunities to present their ideas as a perceived gap.
For those who answered “very much” or “somewhat” in Q3, “Q4. Please tell us the gap in your understanding of the ‘planning work’ at your internship. (multiple answers)” (n = 61), 55.7% said “opportunities to transmit ideas were limited”, 31.1% said “it was not an environment for learning planning”, and “thinking with your head”. 26.2% answered that there were few opportunities.
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Q4. Please tell us about the gap in your understanding of the “planning work” at your internship. (multiple answers)
・ Opportunities to transmit ideas were limited: 55.7%
・ It was not an environment where planning could be learned: 31.1% ・ I had few opportunities to think with my head: 26.2%
・ I was not involved in all processes in planning: 21.3%
・I just created the materials as I was told: 19.7%
・ Could not participate in planning meetings, etc.: 19.7%
・The content of the work was almost different from the content of the recruitment: 13.1%
・There were many contents close to the work according to the format: 9.8% ・Other: 0.0%
・Don’t know/can’t answer: 0.0%
Only 2.6% of those who are engaged in “planning work” at their current job after experiencing planning internships
For those who answered “Level 1, Level 2, Level 3” in Q2, they asked, “Q5. Are you involved in “planning work” at your current employer? (n=78), 29.5% answered that they were “involved as a person in charge” and 67.9% answered that they were “partially involved”.
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Q5.Are you involved in “planning work” at your current employer? ・ Involved as a person in charge: 29.5%
・Partially involved: 67.9%
・ Not involved at all: 2.6%
・Don’t know/can’t answer: 0.0%
Discretion at long-term internship, 45.0% answered “Level 3 | Up to the level where you can make a proposal to your boss”
“Q6. What level of discretion did you have at the long-term internship you experienced? If there are multiple long-term internships, please answer the internship where you worked the longest.” (n=111) 45.0% answered “Level 2: Able to make proposals to superiors” and 22.5% answered “Level 3: Able to make proposals to teams and departments.” [Image 8
Q6.What level of discretion did you have at the long-term internship you experienced? If you have multiple long-term internships, please answer the internship where you worked the longest.
・ Level 1 | Level to complete assigned tasks: 16.3%
・ Level 2 | Level that can be proposed to the boss: 45.0%
・ Level 3 | Level that can be proposed to teams and departments: 22.5% ・Level 4 | Level to manage subordinates (juniors): 9.0%
・Level 5 | Level where the final decision of the project is entrusted: 2.7% ・Other: 0.0%
・I can’t answer / I don’t know: 4.5%
Approximately 40% of respondents answered that they had learned more manners as a member of society than their peers due to their experience at the internship.
When asked “Q7. At the company you joined as a new graduate, at what level did you make use of your internship experience?” (n=111), “Level 2 | 39.6% answered that they are more familiar with their work than their peers, and 30.6% answered that they have a better understanding of their duties and occupations than their peers.
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Q7. At the company you joined as a new graduate, at what level did you make use of your internship experience?
・Level 1｜Hardly utilized: 9.1%
・ Level 2 | I have learned more manners as a member of society than the same period: 39.6%
・ Level 3｜I have a better understanding of work and occupations than the same period: 30.6%
・Level 4｜Can do the same work as seniors in the 2nd to 3rd years: 13.5% ・ Level 5 | Can do the same work as a manager: 2.7%
・Other: 0.0%
・ New graduates who have not joined the company: 0.9%
・I can’t answer / I don’t know: 3.6%
If it is possible to reselect the internship destination, about half of the respondents answered that they would emphasize “being involved in the entire process from planning to proposal.”
When asked “Q8. Assuming that you could choose another internship again, what would you like to emphasize? (Multiple answers)” (n=111), “From planning to proposal 49.5% answered that they were able to be involved in the entire process, 36.0% answered that there were many opportunities for interns to speak out, and 27.9% answered that they had an environment that required more independence.
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Q8.Assuming that you can choose another internship again, please tell us what you would like to emphasize. (multiple answers)
・ Being involved in all processes from planning to proposal: 49.5% ・Interns have many opportunities to speak: 36.0%
・There is an environment that requires more independence: 27.9% ・ More practical experience: 22.5%
・There is a more fulfilling environment for learning planning: 18.9% ・Other: 1.8%
・ Nothing in particular: 6.3%
・I don’t know/can’t answer: 1.8%
There are also voices that want to emphasize “environment where you can cooperate with other interns” and “experience in multiple occupations”
For those who answered anything other than “I don’t know/can’t answer” in Q8, I asked them, “Other than what you answered in Q9. (free answer)” (n=109), 42 answers were obtained, such as “environment where you can cooperate with other interns” and “experience in multiple occupations”. I was.
-Free answer/partial excerpt-
・27 years old: An environment where you can come up with ideas for management and planning, and an environment where you can cooperate with other interns.
・ 30 years old: Must be able to experience multiple occupations. ・ 27 years old: A workplace where the male-female ratio is reversed. ・23 years old: Observing the atmosphere of the company and attendance at work. ・ 28 years old: An environment that is easy to work in.
・ 30 years old: Being able to see the actual movement of the site as much as possible, such as meetings.
summary
This time, we conducted a survey by planning intern level for 111 company employees who have experienced long-term internships as planning positions.
It became clear that more than 70% of long-term internships were completed without being involved in a series of planning operations from research to proposals, and about 80% of them had a plan that they had envisioned. I found out that I was not able to gain work experience, and I felt a “gap in planning work” before and after my internship. As for the gap they felt, more than half of the
respondents answered that they had limited opportunities to present their ideas, and it seems that there was a tendency for many of them to be at the level of being able to make proposals to their superiors as a matter of discretion.
Therefore, when asked about the points to be emphasized when assuming that it is possible to reselect the internship destination, opinions were gathered on “being involved in the entire process from planning to proposal.” As a result, only 29.5% of those who experienced planning internships were still involved in planning at their current job, and it is speculated that the negative gap at the internship did not lead to the choice to continue planning.
Long-term internships, where you can experience the reality of a company, have the advantage of working with members of society before making their debut, getting used to working at a company, and learning the basics of being a member of society. It is attracting attention from highly motivated students as an important experience that can be used as a material when selecting a company to apply for, and to advance the selection process in an advantageous manner.
In particular, long-term internships in planning positions have the potential to actually present their ideas to the world as a service. It is easy to feel the feeling of being there, and it can be a great experience value. In order to make the internship as meaningful as possible, when selecting internships, points such as being entrusted with full-fledged planning, having an environment in place to study planning, and having a wide range of discretion. It can be said that by suppressing it, it will lead to growth opportunities as a single business person.
IDEATECH for long-term internships to change the world with your ideas [Image 11
IDEATECH is looking for long-term interns. We aim to be a “global idea platformer”. In addition to being involved in a series of processes from research to planning proposals, which other long-term internships cannot easily entrust, there are many opportunities to demonstrate your ideas in a wide range of ways, such as management experience and proposals to the entire company. . One year of internship experience will give you the experience and power of a new graduate three years or more. Why don’t you try more practical planning and marketing in an environment that respects autonomy and ideas?
-Click here for details | IDEATECH Co., Ltd. Intern Recruitment Page- https://hikoma.jp/ideatech
Company Profile
Company name: IDEATECH Co., Ltd.
Representative: Tomoo Ishikawa, Representative Director
Location: Maison Aoyama 1001, 2-7-26 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Date of establishment: February 2010
Business: PR consulting service, research PR “Resapie (R) ︎” business, report PR “Repoppy (R) ︎” business
URL: https://ideatech.jp
Details about this release:
https://prtimes.jp/main/html/rd/p/000000066.000045863.html
MAIL:cr@prtimes.co.jp