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Kao MK News More than 60% of households feel that their household spending has increased. What they don’t want to cut while saving is “food expenses.”

Kao Corporation (Kao MK News)
More than 60% of households feel that their household expenditure has increased. What they don’t want to cut while saving is ‘food expenses.’

Kao Corporation conducted a survey on the status of household spending among readers of the “Kurashi no Kenkyu” site, and found that 62% of households felt that “household spending has increased compared to the previous year.”
The topic of price increases is in the news almost every month, but not only food and daily necessities related to daily life, but also energy prices are soaring. There is an impression that it permeates the whole. From the open-ended answers to “to spend money for necessary expenses”, in addition to “saving money” and “searching for cheap stores”, collecting points efficiently, selling unnecessary items on flea market apps without throwing them away, investing There were quite a few voices of positive actions to increase income, such as working more and earning more.
[Main points of the survey results]
● More than 60% of households spent more than the previous year ● From paper to digital to grasp the household financial situation ● Expenditures you want to save are “Utilities/water bills”, “Food expenses”, and “Communication expenses”.
● “Expenses that you do not want to cut here” No. 1 is “Food expenses”, which is also the expense you want to save No. 2
[Survey overview]
“About household finances”
◎ August-September 2022 / Internet survey / “Kurashi no Kenkyu” website readers / 4,905 valid respondents
◎September-October 2018 / Internet survey / “Kurashi no Kenkyu” website readers / 12,980 valid respondents
● More than 60% of households spent more than the previous year When readers of “Kurashi no Kenkyu” were asked about their household spending, more than 60% answered that “household spending has increased compared to the previous year.” Many people seem to realize that spending has increased due to rising prices.
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● From paper to digital to grasp the household financial situation There are various ways to grasp the household financial situation, but the most common is “bank passbook (knowing statements and balances, etc.)” at 31%, followed by “household account book (paper, notebook, etc.)” at 29%, and “credit card billing”. 24% of respondents answered “details (understanding of usage and amount, etc.)”. Compared to the survey results in October 2018, “bank passbook” has decreased by 9%, and the use of bank and credit-related applications has slightly increased. It is speculated that the number of banks that do not issue new passbooks has increased in recent years. Also, it is worrisome that the number of people who “do not know their household budget” has slightly increased by 4% compared to 2018.
Comparing the methods of grasping household finances between men and women, women use more diverse methods, with 16% of men, 5% of women, In particular, 21% of men and 15% of women said that they do not know their household budget.
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● Expenditures you want to save are “Utilities/water bills”, “Food expenses”, and “Communication expenses”.
The top items that households want to save or cut are “utility and water bills” at 61%, “food expenses” at 43%, and “communication expenses” at 28%. It is ranked high. Among them, the desire to save on “utility costs, water bills” and “gasoline bills”, which are rising in price, has increased since 2018.
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● “Expenses that you do not want to cut here” No. 1 is “Food expenses”, which is also the expense you want to save No. 2
The top expense for both men and women was “food expenses” (44% for men, 35% for women). Food expenses are a large expense and are the second most expensive item that people would like to save, but when looking at the free answers, there were many opinions that they do not want to cut daily food expenses as a form of health maintenance and modest entertainment. Next, the same items continue for both men and women, such as “hobbies/entertainment”, “medical expenses”, and “education expenses”, but the fifth place is “skin care, cosmetics” for women, and “housing expenses” and “utility expenses / water bills” for men. was divided. Women may want to continue using cosmetics that suit their skin type, while men want to maintain the comfort of their home and their current lifestyle. In the past, countermeasures against price rises were mainly methods of tightening household finances by saving money and buying cheaply. There were quite a few voices of positive actions to try to increase income even a little, such as selling unnecessary items on flea market apps, increasing investment, and earning more money than now.
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Please see the following URL on the “Kurashi no Kenkyu” website for the voices of consumers on “changes in household spending.”
▶ Lifestyle Research Announcement! everyone’s questionnaire
Voices of 4,944 readers Has household spending changed? Where you want to save, where you don’t want to cut
https://www.kao.co.jp/lifei/enq/96/
▶Please refer to the following URL for points of saving.
I asked Mr. Yuki Wada, a money-savings adviser, how to save money if you don’t know it! 7 rules and review points
https://www.kao.co.jp/lifei/support/75/
Details about this release:
https://prtimes.jp/main/html/rd/p/000001381.000009276.html



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