New Rope Co., Ltd.
New Rope Co., Ltd. Launches a distribution service that spreads trend data throughout the organization just by introducing it, from MD to SNS staff and sales staff
Armed with data from apparel company merchandising to sales staff at once just by installing it
New Rope has released a data distribution system that optimizes fashion trend data, which is being analyzed by AI, for each position in the organization.
By receiving the necessary and sufficient amount of information such as MD, SNS staff, sales staff, etc., you can use it for work such as product composition, SNS operation, and customer service.
Until now, New Rope has applied image analysis to information collected from SNS, EC, fashion collections, etc., quantified trends in the world, and provided data to fashion-related companies such as brands, retailers, and trading companies.
While we were able to evaluate the rarity of the data, our challenge was to have the company that introduced the system build a system for analyzing and interpreting it.
The #CBK forecast auto-publishing service solves this problem. This service can be added to #CBK forecast for an additional charge of 5,000 yen/month.
● Service content
The Neurope team will create 3 types of reports. Reports are delivered to pre-set destinations.
Companies and people in charge of introduction can distribute data as a weapon to each team without imposing an operational load.
1. For MDs/Designers
Distribute information such as collection analysis, trend status by category on EC, up/down trends, etc.
It can be used as MD configuration, design, and reference value. For example, it is useful to prevent overlooking items that are trending in the world and to control the amount of orders for items that are on the verge of a downtrend.
2. For content/CRM/advertisers
We will deliver information such as hashtags that are soaring on SNS, EC rankings, and the characteristics of items that are soaring on Instagram.
It is useful for planning things such as hashtags to be added when posting on Instagram, how to propose existing products in the content, and which products to promote.
3. For sales staff
We will deliver information such as hashtags that are soaring on SNS, EC rankings, features of items that are soaring on Instagram, summaries of fashion collections, and seasonal styling.
It is useful for being conscious of seasonal hashtags and styling when posting staff snaps, and for talking and proposing based on trends when serving customers.
If you find something interesting in the narrowly compiled report, you can dig deeper for more detailed information than the links in the report.
With this, you can update to high-quality products based on trends, from manufacturing to content transmission and customer service. For more information on trend analysis, please check below and contact us. ● Related links
“#CBK forecast” for trend analysis:
Fashion AI “#CBK scnnr”: https://encyclopedia.cubki.jp/services/scnnr/ ● Company profile
Company name: New Rope Co., Ltd.
Location: Tsuzuki Gakuen Hatchery Shibuya, 14-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
Representative: Satoshi Sakai, Representative Director
Business: Development and sales of fashion AI “#CBK scnnr”, media business URL: https://www.newrope.biz/
Details about this release: