Puma Japan Co., Ltd.
Spring and summer campaign “FOREVER. CLASSIC. WORN BY NCT 127” featuring brand ambassador “NCT 127” will start on Friday, February 24 Released Japan-only visuals / Presented a poster as a bonus for purchasers
Puma Japan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo) is launching the 2023 Spring/Summer campaign “FOREVER. CLASSIC. WORN BY NCT 127 (Forever. Classic. Worn by NCT 127)” will start on February 24, 2023 (Friday). Before the start of the campaign, Japan-only visuals will be released today from February 22 (Wednesday), and a gift campaign will be held for customers who purchase products during the campaign period.
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Since July 2022, NCT 127 has been the brand ambassador for Puma’s Asia Pacific (APAC region), and since then has developed various campaigns in collaboration with Puma in countries in Asia and Oceania. This time, as the second campaign in Japan, we will carry out a campaign to receive a poster pack on a first-come, first-served basis for customers who have purchased the products worn by NCT 127 in the campaign visual at the target store.
In addition to the new spring/summer apparel, the “T7” track pants, which are loved as apparel that symbolizes Puma, are updated in a contemporary style to match the street style, and are designed exclusively for Japan. contained. The “T7” track pants are available in two silhouettes, straight and wide. Wide is finished in a silhouette that matches various styles and trends, and is suitable for all occasions.
The shoes are based on the “PUMA SUEDE”, which was born as a training shoe in 1968. Introducing “SUEDE CAMOWAVE” with a camo pattern design. As for other lineups, the masterpiece “Slipstream”, which was born as a basketball shoe in 1987 and was loved by many basketball players for its high performance at the time, will also appear.
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-FOREVER. CLASSIC. WORN BY NCT 127 campaign-
・ Target products: Products worn in campaign visuals
・ Implementation period: From Friday, February 24, 2023
・ Target stores: PUMA Harajuku Cat Street, PUMA Store Osaka
PUMA Store Odaiba, PUMA Store Fujimi, PUMA Store Kyoto
PUMA Store Sapporo Factory, PUMA Store Fukuoka,
Puma Official Online Store (https://jp.puma.com/jp/ja)
PUMA APP
・ Special page URL: https://jp.puma.com/jp/ja/nct-127-special page * One set of poster packs will be presented for each transaction. * The poster pack contains 3 A3 size posters.
*The number is limited. It will end as soon as the posters are gone. Campaign target product
*All items are on sale.
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【Japan limited】
A brand name: T7 trackpants straight
Suggested retail price: 9,900 yen (tax included)
Item number: 622912
Color: 01/16/49/73/89
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【Japan limited】
A brand name: T7 trackpants wide
Suggested retail price: 9,900 yen (tax included)
Item number: 622913
Color: 01/17/49/89
[Image 5
Product Name: ICONIC T7 Track Jacket PT
Suggested retail price: 8,250 yen (tax included)
Item number: 530094
Color: 01
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Product name: T7 ICONIC track jacket PT
Suggested retail price: 8,250 yen (tax included)
Item number: 539484
Color: 37
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Product Name: CLASSICS Relaxed Hoodie TR
Suggested retail price: 8,800 yen (tax included)
Item number: 535601
Color: 04/30
[Image 8
Product name: T7 Mock Neck Crew DK
Suggested retail price: 8,250 yen (tax included)
Item number: 539483
Color: 37/88
[Image 9
A brand name: CLASSICS oversize TEE
Suggested retail price: 4,730 yen (tax included)
Item number: 538070
Color: 02/37/88
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A brand name: PUMA TEAM stripe TEE
Suggested retail price: 6,050 yen (tax included)
Item number: 538239
Color: 02
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Product Name: CLASSICS ARCHIVE REMASTER TEE
Suggested retail price: 4,950 yen (tax included)
Item number: 538296
Color: 01/02
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Product name: Suede Animal
Suggested retail price: 10,780 yen (tax included)
Item number: 391108
Color: 01
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Product name: Suede Camo Wave
Suggested retail price: 12,100 yen (tax included)
Item number: 389277
Color: 01
[Image 14
Product name: Slipstream LTH
Suggested retail price: 12,100 yen (tax included)
Item number: 387544
Color: 02
[Image 15
Product Name: Slipstream
Suggested retail price: 12,100 yen (tax included)
Item number: 388549
Color: 01/04
[About PUMA]
PUMA is one of the world’s leading sports brands that designs, develops, markets and markets footwear, apparel and accessories. For 75 years, we have accelerated the development of sports and culture through product development for athletes seeking “fastest”. Currently, in categories such as football, running, training, basketball, golf and motor sports, we offer products for each sport as well as lifestyle products inspired by each sport. In addition, through collaborations with famous designers and brands, we are working to spread the splendor of sports to the fashion and street culture scenes. The Puma Group includes the Puma, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. It operates in over 120 countries and has approximately 18,300 employees worldwide. For more information, please visit https://jp.puma.com.
[About NCT 127]
NCT is an acronym for “NEO CULTURE TECHNOLOGY”, and the number “127” represents the longitude of Seoul, South Korea. Among NCT, their unique songs and performances that make use of their individuality are highly evaluated around the world. A multinational boy group consisting of members from Japan, Korea, the United States, Canada, etc. Although it means a team based in the home of K-POP, it is active on the global stage such as Asia, America, and Europe. Released various hit songs such as “Kick It”, “Sticker”, “Regular”, “Cherry Bomb” and “Highway to Heaven”, they have gained worldwide popularity with their unique music and overwhelming performances. Cumulative sales of the 4th full-length album “2 Baddies” and the repackaged version “Ay-Yo” exceeded 320, achieving “triple million sellers” for the second time in a row.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000108.000010697.html
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