One’s Mind Co., Ltd.
Report Analysis of BtoB Negotiation Methods by Industry – Online Penetration Survey
Ones Mind Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Tetsuya Oike) is a comparative biz (https://www.biz.ne.jp) operated by the company, where the ordering party We surveyed the desired business meeting method.The total number of responses was 3505, and the answer options were 3 patterns: “online meeting”, “telephone meeting”, and “face-to-face meeting”.
■ Percentage of meeting method (all industries)
Ratio of meeting method (all industries)
45% of the orderers who request the work have a meeting with the contractor on the side of the work, and 45% of them are “telephone”, followed by “online” at 42%, and “face-to-face” at 13%. .
In the past, the ratio of “face-to-face” was high, but due to the influence of the coronavirus, there is an increase in home work and cases in which face-to-face meetings are refrained, and “online” and “telephone” are increasing.
■ How to meet with professionals/experts
How to meet with professionals/experts
It can be seen that the percentage of meetings with tax accountants is “online” and “face-to-face” rather than “telephone”. As for the psychology of the orderer, since there are many requests for consulting tax accountants, it seems that there are many needs to actually meet face-to-face rather than telephone to get to know the person.
Social workers, judicial scriveners, and administrative scriveners have a higher percentage of “telephone” than the average, and looking at the content of the project, there are many things such as wanting to know the cost and wanting to make a request quickly, probably because there are many spot work. I think so.
■ How to meet with IT companies and creators
How to meet with IT companies and creators
It can be seen that website production companies, system development companies, and creators (mainly video production) want to have meetings “online”, and there are very few “face-to-face” meetings. In this field (especially for IT companies), there are many companies that can handle nationwide, and there are many cases where travel expenses are incurred for “face-to-face”, so it seems that many of the contractors also want “online”. is.
In addition, it is easy to explain the production results while sharing the screen with Zoom, etc., and share materials, which would be difficult to explain face-to-face without a projector. It can be inferred that there are many cases where it is more convenient. ■ How to make arrangements with temporary staffing and training companies [Image 4
How to make arrangements with temporary staffing and training companies At 46% of temporary staffing agencies, “telephone” is the most frequent, and when looking at the details of the projects, there are many projects with short deadlines for quotations, and they want to know the number of people on the list and how much it will cost to dispatch. But there was a lot of content to complete.
68% of human resource training companies are “online”, and it can be inferred that it is suitable for explaining while sharing the screen with Zoom, probably because there are many cases where the teaching materials are online.
■ How to make arrangements with stores and construction companies [Image 5
How to make arrangements with stores and construction companies In the construction and construction fields such as store design, office interior, electrical and circuit construction, interior and exterior construction, the ratio of “face-to-face” is overwhelmingly high at 24.5%, compared to an average of 13%.
Since the contractor cannot obtain an estimate without conducting a site survey, most of the cases are from the orderer’s perspective as well.
■ How to meet with a sales agency or printing company
How to arrange a meeting with a sales agency or printing company It can be seen that the ratio of “face-to-face” is low for attracting customers and sales agency companies, but the average ratio is high, and the ratio of “telephone” is high at 60% for printing companies. Looking at the contents of the projects, many people are concerned about the delivery date, and I think that there are many needs to know whether it is possible to respond immediately by phone.
■ Other industries
Logistics/transportation companies, office equipment/line companies, and financial companies use the telephone at a high rate, while manufacturing companies and administrative agency companies use an “online” rate.
There are many cases of “metal processing” and “wood processing” at manufacturing companies, but there is a need to have a meeting while sharing the screen “online” in order to confirm whether the
deliverables desired by the ordering party can be handled. It seems that there are many.
In clerical agency, there are many cases of “call center” and “secretary agency”, and it can be inferred that there are many “online” meetings because there is little need to meet “face-to-face”. Comparison Biz URL: https://www.biz.ne.jp
■ One’s Mind Co., Ltd. Company Profile
・ Location: 2-6-4 Shinjuku, Shinjuku-ku, Tokyo Shinjuku-dori Toyo Building 6F ・Representative: Tetsuya Oike
・Established: January 2003
・Capital: 40,000,000 yen (capital surplus: 60,000,000 yen)
・Phone number: 03-6278-9292
・ URL: https://www.onesmind.co.jp
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One’s Mind Co., Ltd.