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Review Co., Ltd. Survey report How to choose a makeup base that has a sunscreen effect? The first place was “SPF50 PA++++”.

Review Co., Ltd.
[Survey report] How to choose a makeup base that has a sunscreen effect? The first place was “SPF50 PA++++”.

Information media “Makeup” ( operated by Review Co., Ltd. ( is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “choosing a makeup base with sunscreen effect” targeting people.
We will publish the results.
Survey outline
Survey target: Men and women in their 20s and older
Survey date: January 2023
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (92 women and 8 men)
*When quoting the results of this survey, please use the URL of “Makeup” (
Summary of survey results
When we conducted a survey on the selection of a makeup base with sunscreen effect, the first place was “SPF50 PA++++”.
Others will be introduced in the ranking format.

“SPF50/PA++++” came in first place.
After the 2nd place, “Hypoallergenic and additive-free” and “SPF is not too high” followed, and “No color” came in 7th place.
1st place: SPF50/PA++++
・I apply sunscreen every day. To be honest, it’s really troublesome to apply sunscreen, apply makeup base, and apply makeup on top of that. So, if the makeup base has a strong sunscreen effect, you can skip the first step of applying sunscreen, and you can save time, so it’s very comfortable. That’s why when choosing a makeup base, I try to choose one that properly protects against sunburn (SPF50/PA++++). (Female in her 30s)
・If sunscreen is included in the makeup base, it will not be used alone, so I will focus on whether it is effective enough to not use sunscreen. (Female in her 20s)
・Since I work outside every day, I try to choose products with high SPF. UV rays are particularly strong in the summer, so I try to reapply frequently. (Male in his 40s)
The first place was “SPF50 PA++++”.
Since it is troublesome to apply sunscreen and then apply it to the base, it seems that SPF50 / PA ++++ is used as the base.
2nd place: Hypoallergenic, additive-free
・Because it is applied directly to the skin, you don’t want to have rough skin or spots if it doesn’t match. Also, because we are particular about additive-free. (Female in her 30s)
・Since the skin is weak, the first condition is that it does not get rough. When it comes to the above, it is still hypoallergenic and additive-free. (Female from 50s)
・Because it is used every day throughout the year, it is easier to continue using products that are less stressful on the skin. Also, since I don’t like strong scents, it is often possible to use it without unnecessary additives without any discomfort. (Female in her 30s)
The second place is “low stimulus / additive free”.
Since it comes in direct contact with the skin, there was an opinion that it should be less irritating.
3rd place: SPF is not too high
・I also look at moisturizing ingredients, but the most applicable ones are those with an SPF of about 30 to 50 that are not too high! (Female in her 30s)
・When I had severe acne, I wondered why my acne was getting worse even though I used a sunscreen foundation to protect myself from the sun. I understand When I changed to a foundation that didn’t have a high SPF and didn’t put a burden on my skin, my acne healed. (Female in her 40s)
・If you don’t stay outdoors for long periods of time and your skin is itchy if the SPF is too high, something that you can use on a daily basis is better. (Female in her 40s)
No. 4: Contains moisturizing ingredients
・Since you have dry skin, the skin on your cheeks and nose may peel off. I try to choose highly moisturizing products to prevent this. (Female in her 30s)
・A makeup base with a sunscreen effect can leave your skin dry and tight, so it’s safe to use a moisturizer. (Female in her 30s) ・I have an image that sunscreens dry my skin, so I buy products that are moisturizing. Of course, I want the effect of sunscreen, but I think that the foundation is also a sunscreen, so I focus on moisturizing. (Female in her 40s)
5th place: colored
・The color makes your skin look beautiful and covers it, so you can use it easily when you want to quickly apply makeup. (Female in her 30s)
・Since it is prone to dullness, it cannot be covered with just the color of the foundation. So it is necessary to prepare it with color at the time of the base. (Female in her 30s)
・I want to have a tanning effect and tone up my skin at the same time, so I choose something with color. Choose a colorless one except for the face. (Female in her 30s)
6th place: Select by brand and price
・Because it’s the first thing you put on your skin, you can see a lot of reviews if the brand is used by many people. It’s something you use every day, so you can’t use it unless it’s affordable. (Female in her 30s)
If you choose wisely and trustworthy brands with reviews, I am confident that you will be satisfied with your purchase. (Male, 30s) ・Because you can’t buy even if it’s too expensive, you place importance on the price. I think the price is quite important when you think about painting every day. (Female in her 20s)
7th place: No color
・No color is important when choosing a makeup base that has a sunscreen effect. Because if there are too many UV absorbers, it will float white. (Female in her 40s)
・Things that tone up will harden over time and leave something like eraser crumbs. (Female in her 20s)
7th place was “no color”.
If you choose a colored one, it seems that your makeup will fall apart when your sebum breaks down.
In a survey of 100 people, 36.0% of the respondents answered “SPF50/PA++++”. In addition, as reasons for responding, there were many opinions that it would save time if the base and UV protection could be done at once, and that they valued UV protection.
It turns out that many people choose a sunscreen with a high SPF. If you are looking for a makeup base with a sunscreen effect, please refer to it.
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■ About Review Co., Ltd.
We operate the information site “Sublogg (” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
■Company profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
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